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The main goal of fitness modeling is to present a lean, healthy figure. Typically, fitness models have well delineated muscular groups. The model's body weight is higher since muscle weighs more than fat, but because their muscles are toned and sculpted, they have a lower body fat percentage.
Fitness models are frequently utilized in magazine advertising; in certain situations, they may also hold personal fitness trainer certifications. Other fitness models, on the other hand, are also athletes and take part in fitness and figure competitions professionally.
In picture shoots, fitness models display sports gear and clothing. They collaborate with cosmologists, photographers, and designers to produce images that effectively market the product. Fitness models are frequently pictured engaging in athletic or wellness-related activities, and they are typically in good physical shape and overall health.
Fitness models typically sign with agencies that aid in job booking and professional advancement. Fitness models promote a variety of goods, such as water bottles, yoga mats, athletic shoes, and sporting goods.
Despite the fact that there is a sizable market for these models, the majority of these agencies primarily serve to promote models who work as commercial models for a living. There are periodicals that are geared exclusively toward fitness modeling or becoming physically fit.