List of Brand Endorsements By Surya Kumar Yadav

Explore the list of brands endorsed by Suryakumar Yadav, from JioCinema to Seagram's Royal Stag. Learn how this cricket star’s growing influence makes him a sought-after ambassador. Find out why brands choose Suryakumar for powerful and engaging campaigns.

Suryakumar Yadav, popularly known as "SKY," is a star Indian cricketer and one of the most dynamic players in modern-day cricket. Born on September 14, 1990, in Mumbai, he is celebrated for his innovative batting style and ability to play under pressure. Suryakumar has made a name for himself as a key player for both the Indian cricket team and his IPL franchise, Mumbai Indians. Known for his consistency and versatility, he is admired for his ability to adapt to various formats of the game. His confidence and bold approach have earned him fans worldwide, making him one of the most exciting cricketers in India today.

Suryakumar Yadav's rising popularity and charismatic personality make him an excellent choice for brand endorsements. As a role model for young cricket fans, he embodies qualities like dedication, resilience, and innovation, which resonate well with brands. His growing marketability has led him to collaborate with top brands like Maxima Watches, Dream11, and Forma Helmets. Suryakumar’s reach extends beyond cricket fans, thanks to his relatable charm and active social media presence. With his increasing influence and trustworthy image, Suryakumar Yadav is a natural fit for brands looking to connect with a vibrant and diverse audience.

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Brands That Have Worked With Surya Kumar Yadav

Table of Contents

• JioCinema
• Moha:
• Crossbeats
• The Indian Garage Co.
• Seagram's Royal Stag

List of Brand Endorsements by Surya Kumar Yadav

Suryakumar Yadav, one of India’s most dynamic cricketers, has become a popular choice for brand endorsements. With his rising fame and relatable charm, he has collaborated with leading brands across various industries, showcasing his influence both on and off the field.

1. JioCinema

Suryakumar Yadav had signed on as the brand ambassador for JioCinema, aiming to enhance fan engagement with the platform during the TATA IPL season. His appointment was announced with the goal of amplifying JioCinema’s vision of making cricket viewing synonymous with digital experiences through various initiatives and social media collaborations featuring the Indian cricket star.

Yadav had expressed his enthusiasm for the collaboration, noting how JioCinema was revolutionizing the viewing experience for sports fans globally. He appreciated their commitment to providing affordable and accessible world-class presentations. Viacom18 Sports CEO Anil Jayaraj praised Yadav’s qualities, stating that they aligned perfectly with the brand’s innovative spirit and dedication to entertaining fans.

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2. Moha:

Suryakumar Yadav had emphasized the importance of hydration and sunscreen in his skincare routine, particularly during the demanding IPL season. He was named the brand ambassador for moha:, a skincare brand known for its Ayurvedic products. Yadav emphasized that hydration and sunscreen were crucial for his performance on the field, ensuring he remained protected from the sun’s harmful rays.

In discussing his skincare regimen, he had stated, “Hydration and sunscreen are my dynamic duo, essential for both cricket and skincare.” He had expressed satisfaction in joining forces with moha:, highlighting the brand’s focus on sun protection and foot care as vital components of his routine.

3. Crossbeats

Suryakumar Yadav had been announced as the brand ambassador for Crossbeats, specifically for their smartwatch category. This partnership aimed to facilitate market expansion and reshape the smartwatch experience for younger consumers in India. Archit Agarwal, Co-Founder of Crossbeats, welcomed Yadav to the brand family, noting that his consistency as a match-winner reflected the energetic and dependable persona of Crossbeats.

Yadav had expressed excitement about the collaboration, emphasizing his belief in innovation and excellence. He looked forward to promoting Crossbeats’ smartwatches, which aimed to push boundaries in performance, design, and technology.

4. The Indian Garage Co.

The Indian Garage Co. had launched its first Exclusive Brand Outlet (EBO) in Bengaluru, with Suryakumar Yadav as the brand ambassador and main guest at the event. The opening marked a significant milestone for the brand, with a consumer event allowing 100 lucky customers to meet Yadav in-store.

During the four-day launch, vibrant individuals from across India participated in a fashion walk, while Yadav’s visit on the final day officially signaled the store's opening. The Founder & CEO of The Indian Garage Co., Anant Tanted, had expressed the brand's commitment to expanding its presence nationwide. Yadav had shared his excitement about the venture, reflecting on how the brand aligned with his contemporary fashion style.

5. Seagram's Royal Stag

Seagram's Royal Stag had launched a campaign titled #CelebrateLarge, inviting young people to celebrate the festive season in style alongside Suryakumar Yadav. The campaign featured an interactive AI film, an AR-enabled festive canvas, and opportunities for fans to celebrate with the cricketer.

The tagline, "Generation Large ka Celebration Large," resonated with the youthful spirit of today’s generation, aiming to inspire them to infuse their celebrations with unique energy. The campaign, conceptualized by FCB India, showcased major festivities across regions, inviting audiences to join Yadav in the #CelebrateLarge movement.

The campaign utilized regenerative AI to create personalized experiences and was amplified through a comprehensive marketing strategy across digital and traditional media, ensuring an immersive celebration for all.

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