A Complete List of Sonali Bendre Brand Endorsements Till 2025

Sonali Bendre has been a familiar face in Indian households for years, known for her grace and credibility. Over time, she’s endorsed a range of brands across beauty, wellness, and lifestyle. In this list, we’ve rounded up all the brand partnerships she’s been a part of till 2025; highlighting why brands continue to choose her!

Sonali Bendre is someone who brings a rare mix of grace, strength, and relatability. From her early days in Bollywood to her role as a bestselling author and cancer survivor, she’s remained grounded and admired. Her journey has inspired many, not just through her work on screen but through her openness about life’s tougher moments.

She started her career in the 1990s and quickly became a household name with her charming screen presence and versatility. Over the years, she’s acted in multiple languages and judged popular reality shows. With a net worth reportedly around ₹250 crores, she’s now seen more as a role model than just a movie star. People connect with her honesty, simplicity, and resilience.

For brands looking to build trust, Sonali is a great fit. She’s relatable to audiences across age groups, especially families and women. Whether it’s wellness, lifestyle, or family-centric products, her presence adds sincerity to any campaign.

Get Celebrities Like Sonali Bendre As Brand Ambassadors

Bringing a celebrity on board isn't just about glitz and glamour, but it’s about trust, attention, and recall. When the right face represents your brand, people notice, connect, and remember. That’s why celebrity brand ambassadors have become a strong strategy for businesses looking to stand out in a crowded market.  

Celebrities come with built-in audiences. Their endorsement adds instant credibility and helps create emotional appeal. Whether it’s through social media campaigns, TV spots, or brand events, a familiar face builds faster recognition and increases the chance of a customer choosing you over others.  

Sonali Bendre is a great example of this. She’s warm, relatable, and carries a legacy of trust. Her presence in any campaign adds sincerity and elegance, making her a great fit for lifestyle, health, and family-focused brands. If your brand wants to connect with a mature, wide-reaching audience, she brings both reach and authenticity in a way that feels effortless.  

List of Brands That Have Worked With Sonali Bendre 

Top Brand Endorsement Campaigns by Sonali Bendre

1. Refresh Mattress

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Refresh Mattress is known for combining comfort with innovation. The brand focuses on sleep quality and promotes the idea that a well-rested life is a better life. Their range of mattresses is designed for people who value wellness, durability, and a good night’s sleep.

One of their most popular ads features Sonali Bendre and highlights how restful sleep is essential in today’s fast-paced life. The ad shows Sonali enjoying moments of calm, comfort, and energy, all thanks to the right mattress. The message is simple: a better mattress leads to better mornings. It connects everyday sleep needs with the reassurance of a trusted personality. The campaign feels relatable and warm, which makes it stick.

Refresh Mattress chose Sonali Bendre for all the right reasons. She stands for elegance, care, and trust which are the qualities that align perfectly with the brand’s values. Her genuine screen presence appeals to families and wellness-conscious buyers. And yes, this impactful collaboration was made possible by us at Tring as we helped bring the perfect face to a brand that’s all about restful living.

2. Nirma Beauty

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Nirma is a household name in India, known for offering affordable personal care and home products. Over the years, the brand has built strong emotional connections with Indian families by combining value with trust. Nirma Beauty, part of this legacy, positions itself as a soap that offers both skincare and freshness.

In one of Nirma Beauty’s most memorable ads, Sonali Bendre appears in a timeless campaign that emphasizes natural beauty and self-confidence. The ad portrays her as graceful, radiant, and effortlessly elegant reflecting the very promise of the product. It showcases the soap as not just a skincare essential, but something that complements the everyday beauty of real women. The visuals are clean, and the messaging is simple, making the ad both effective and relatable.

Nirma Beauty chose Sonali Bendre because she perfectly represents the brand’s values like elegance, honesty, and timeless appeal. Her screen presence has a calm yet strong quality, which made her a natural fit for a product that celebrates real, everyday beauty. She resonates with a wide audience, especially women who appreciate simplicity and authenticity, which is exactly what the brand wanted to convey.

3. Fujifilm

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Fujifilm, a global name in imaging and photography, has long been known for its cutting-edge technology and deep emotional storytelling. In India, the brand has connected with audiences through ads that highlight precious memories and the joy of capturing real moments. Fujifilm’s Instax cameras, in particular, brought back the charm of instant photo printing with a modern touch.

One of the standout campaigns featured Sonali Bendre in a warm and nostalgic ad for Fujifilm Instax. The ad beautifully captures the bond between a mother and son, with Sonali playing the role of a mother who gifts her child a Fujifilm Instax camera to document everyday memories. The storytelling is simple yet touching, focused on celebrating small, personal moments. The camera becomes a symbol of love, time, and lasting memories, a message delivered perfectly through the ad’s emotional tone.

Fujifilm chose Sonali Bendre because of her strong family values, calm persona, and natural ability to connect emotionally with audiences. Her presence added authenticity and heart to the campaign, making it relatable to Indian households. Sonali’s reputation as a loving mother and her timeless appeal helped bring Fujifilm’s message to life, making her an ideal face for a brand rooted in capturing life’s meaningful memories. 

4. Fun Foods Mayonnaise

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FunFoods by Dr. Oetker is one of India’s most loved brands when it comes to spreads, sauces, and especially mayonnaise. Known for making everyday food more exciting, the brand focuses on fun, taste, and family-friendly appeal. Their mayonnaise range is a kitchen staple in many Indian homes today.

In one of their most memorable campaigns, FunFoods partnered with Sonali Bendre to highlight how adding just a spoonful of mayonnaise can make any simple meal delicious. The ad shows Sonali in a relatable mom role, turning a regular sandwich into something her kids love, thanks to FunFoods Mayo. The tone is light, warm, and family-oriented showing how even a busy day can have tasty moments with the right touch of creativity.

FunFoods chose Sonali Bendre because she embodies the modern Indian mom who is caring, health-conscious, and always trying to bring something extra to the table for her family. Her natural, warm persona fits perfectly with the brand’s message. She doesn’t just endorse the product; she represents the everyday kitchen hero the brand speaks to. And that’s what makes her such a strong choice for the campaign.

5. Dabur Real Juice

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Dabur Real Juice has been a go-to beverage brand in Indian households for years. Known for its range of fruit-based drinks, it promotes the idea of tasty yet healthy refreshment. Real Juice is positioned as a better choice for families who want real fruit goodness without compromising on taste.

In one of their popular ads, Dabur featured Sonali Bendre to bring this message home. The ad shows Sonali interacting with kids, introducing Real Juice as a fun and nutritious alternative to sugary drinks. It captures real-life moments like kids playing, mothers serving juice, and the shared joy of something simple and tasty. The focus was clear: Real Juice is for families who care about health but still love flavour. The ad kept things light and relatable, making the product feel like a natural fit in everyday life.

Dabur chose Sonali Bendre because she connects well with Indian families. Her warm, trustworthy, and motherly image helped the brand talk directly to its core audience who are moms looking for healthy options. She brought credibility to the campaign and made the brand message feel genuine, not forced. Sonali wasn’t just selling juice, but she was sharing something that felt like part of her own routine, and that’s what made the ad work.