SUGAR POP is a makeup brand targeting young consumers, known for its easy-to-use products.

List of Brands Endorsed by Shehnaaz Gill- 2024

Q: Who is Shehnaaz Gill?

Shehnaaz Gill is an Indian actress and singer, known for her charm and popularity, especially from Bigg Boss 13.

Q: Why do brands choose Shehnaaz Gill?

Brands select her for her relatable image and strong fan base, which helps create trust and recognition.

Q: What types of brands does Shehnaaz endorse?

She endorses a variety of brands across beauty, kitchenware, travel, and wellness sectors.

Q: Which brands has she endorsed in 2024?

In 2024, Shehnaaz endorsed Borosil, SUGAR POP, Sirona, Nirma, and Plix.

Q: What does Sirona specialize in?

Sirona focuses on innovative feminine hygiene products, including menstrual care items.

Q: How does Shehnaaz promote brands?

Shehnaaz promotes brands through digital campaigns, social media, and traditional advertising.

Q: What is Nirma's product line?

Nirma is known for its cleaning products, including detergent and beauty soap.

Q: What is Plix’s focus?

Plix offers plant-based nutrition and wellness products aimed at improving health.

Q: How can brands collaborate with Shehnaaz?

Brands can contact Tring to explore partnership opportunities with Shehnaaz Gill.

Shehnaaz Gill, lovingly called Punjab Ki Katrina Kaif, rose to fame with her charismatic presence on Bigg Boss 13. Known for her vibrant personality, innocence, and relatability, Shehnaaz quickly became a household name. Beyond reality TV, she has ventured into films, music videos, and social media, building a strong fan base that adores her authenticity and fun-loving vibe.

But why do brands love celebrities like Shehnaaz Gill? In today’s world, celebrity endorsements create instant trust and recognition. When a familiar face like Shehnaaz promotes a product, it feels relatable and aspirational to her millions of fans. Her influence helps brands connect emotionally with consumers while expanding their reach to a loyal audience.

From beauty and fashion to food and lifestyle products, Shehnaaz has become a go-to choice for top brands looking to enhance their image. In this article, we explore the complete list of brands endorsed by Shehnaaz Gill in 2024. Let’s take a closer look at the companies that are banking on her star power to drive success and win over audiences!

Brands Endorsed By Shehnaaz Gill

Brand Name	Brand Category	Brand Description	Advertising Medium	Reason for Shehnaaz Gill's Prominence
Airbnb	Travel Services	Offers lodging, primarily homestays, or tourism experiences.	Digital and Social Media	Shehnaaz's vibrant personality resonates well with the joy and discovery of travel experiences.
Borosil	Glassware & Kitchenware	Known for high-quality glassware, drinkware, and kitchen products.	Television, Print, Online	Shehnaaz Gill's homely appeal aligns with the brand's customer base looking for quality in daily life.
Flipkart	E-commerce Platform	One of India's largest online retailers encompassing a wide array of products.	Digital, Television, Print	Shehnaaz's mass appeal and relatable image make her a fit for promoting a diverse range of products.
SUGAR POP	Makeup	A makeup brand targeting the younger demographic.	Digital and Social Media	Her fresh, youthful image appeals to the brand's target audience, young cosmetic consumers.
Sirona	Feminine Hygiene	A startup focusing on innovative period care products, including menstrual cups and pee devices.	Digital and Social Media	Shehnaaz's influence is strong among young women, who are the primary consumers of these products.
Nirma	Detergent	A long-standing company known for its detergent and cleaning products, promoting cleanliness and value.	Television, Print, Outdoor	Shehnaaz Gill's down-to-earth and approachable image fits well with the brand's ethos of simplicity and value for everyday folks.
Plix	Wellness and Nutrition	Offers plant-based supplements aimed at improving overall health and wellness.	Digital and Social Media	Shehnaaz's commitment to wellness and self-care aligns with Plix's mission, making her an authentic voice for the brand's health-centric products.

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5 Brands Endorsed By Shehnaaz Gill In 2024

Borosil
SUGAR POP
Sirona
Nirma
Plix

1. Borosil

Borosil, a well-established brand in the kitchenware and glass products industry for over 50 years, known for its innovative, durable, and high-quality products, collaborated with Tring to enhance its brand visibility and reach diverse customer segments. The campaign leveraged the popularity and influence of celebrities Shehnaaz Gill, and Chef Harpal Singh Sokhi to highlight the efficiency and versatility of Borosil’s OTG. These celebrities were chosen for their significant cultural influence, each appealing to different demographics—Shehnaaz Gill connects with the younger demographic through her vibrant presence on social media, and Chef Harpal Singh Sokhi adds culinary credibility to the product.

Shehnaaz Gill and Chef Harpal celebrated the joy of cooking, showcasing the OTG's capabilities in making cooking accessible and enjoyable.The campaign combined emotional storytelling with practical product demonstrations, effectively communicating Borosil's message and enhancing consumer engagement.

2. SUGAR POP

SUGAR POP Beauty celebrated as young India's beloved makeup brand, has proudly announced Bollywood actress and Big Boss star Shehnaaz Gill as its first brand ambassador. The collaboration aims to solidify SUGAR POP's reputation as a favourite among its fans and pave the way for widespread customer acquisition, particularly targeting Gen Alpha and Gen Z Indian audiences who are new to makeup.

Shehnaaz Gill is set to debut in a short digital campaign that positions her as the face of the brand while highlighting SUGAR POP's unique selling proposition of easy-to-use, high-quality makeup products. The campaign showcases Shehnaaz in her naturally vivacious element, excitingly engaging with the audience and demonstrating the brand's extensive lineup of beginner-friendly makeup products through simple, straightforward steps. With over 30 ranges and 130+ SKUs encompassing Lips, Eyes, Face, Skin, and their flagship nails collection, the brand has established a robust customer base among Gen Alpha and Gen Z consumers in under three years. SUGAR POP is now widely available throughout India and on all leading online marketplaces as well as its own website.

3. Sirona

Sirona, an innovative feminine hygiene startup in India, has partnered with Shehnaaz Gill—a celebrity known for her internet presence as well as her work in acting and singing—to endorse its period care products. The collaboration is set to open conversations about menstrual and intimate hygiene. A promotional video featuring Shehnaaz Gill has quickly received over 3 million views on Instagram within a span of 48 hours, and the hashtag #SironaXShehnaaz is gaining traction on Twitter.

Sirona aims to address women's health issues across various stages of life, from puberty to menopause, with its range of products that include India's first stand-and-pee device (PeeBuddy), pain relief patches, anti-chafing cream, period stain remover, disposal bags, and menstrual cups—the latter being its highest-selling product with over a million users.

4. Nirma

Shehnaaz Gill, a prominent actress and personality, has been announced as the latest ambassador for Nirma Beauty Soap, joining the ranks of iconic figures in Indian advertising. The announcement, celebrated with a new advertisement featuring the classic Nirma jingle, has caught significant attention on social media, amassing over 470,000 likes on Gill's Instagram. The post's caption pays homage to the soap's longstanding tagline, highlighting the beauty attributed to its users.

2023 marks a notable year for Gill in advertising, showcasing her versatility and expanding appeal. With this latest partnership, Gill steps into a legacy alongside names like Sonali Bendre and Hansika Motwani, illustrating her growing influence and popularity across various platforms.

5. Plix

Plix, a prominent player in the personal care and plant-based nutrition space, has onboarded the celebrated actor Shehnaaz Gill as its new brand ambassador. Shehnaaz is set to feature in campaigns promoting Plix's nutrition range across multiple platforms, aiming to make wellness both engaging and accessible. Expressing enthusiasm about the collaboration, Shehnaaz Gill shared her excitement in making the journey towards wellness a fun, enjoyable experience that resonates with everyone's lifestyle.

Plix, highlighted the collaboration as a significant milestone for the brand, emphasizing the introduction of Shehnaaz's vibrant persona into their promotional films. Plix, operating under the umbrella of Marico, offers a wide array of products catering to various consumer needs, and they are available through its website and several marketplaces. This partnership marks a pivotal step towards making health and fitness an enticing venture for consumers across India.