Borosil X Tring With Shehnaaz Gill and Harpal Singh Sokhi

About The Brand

Borosil is one of India’s most popular and trusted brands for consumer appliances and has been in business since 1962.  Their product catalogue consists of cookware, cutlery and utensils among others.

Brand Objective

When Borosil launched their all-in-one Oven Toaster Griller(OTG) they wanted to promote it with the help of a celebrity. With the assistance of Tring, India’s largest celebrity management agency, they were able to get not one but two celebrities for their video advertisement. We managed to give Borosil Shehnaaz Gill, one of the most popular models and reality TV stars and Harpal Singh Sokhi, one of India’s most beloved chefs.

Requirements

Borosil wanted a famous chef, instantly recognizable from their TV presence. We got them Harapl Singh Sokhi, known for his show, Turban Tadka and his iconic catchphrase, "Namak shamak, namak shamak, daal dete hai!" In addition to Sokhi, they wanted a famous television actress and we ensured that they got Shehnaaz Gill.

Why Working With Harpal Singh Sokhi and Shehnaaz Gill Was A Success

Both Harpal Singh Sokhi and Shehnaaz Gill had a good on-screen chemistry, which made the advertisement more entertaining. The video advertisement met all of Borosil's requirements and they saw a significant increase in sales.

Our Video Advertisement

Play

The video shows Shenaaz Gill and Harpal Singh Sokhi playfully debating on what they can cook. When Chef Sokhi suggests paneer tikka, the two of them prepare a delicious dish using the Borosil OTG.

Shoot Specifics

Shoot Duration	2 Hours
Celebrity Onboarding Time	7 Days
Production House	Tring Studios
Celebrity	Harpal Singh Sokhi and Shehnaaz Gill
Product	Cookware
Brand	Borosil

How Tring Will Benefit Your Business

If you want a similar celebrity service for your business, we can easily arrange it. Our services include providing celebrity ambassadors, shooting video advertisements with celebrities, arranging celebrities for events and launches and more. We have a wide range of celebrities you can work with. Let us know what you want to achieve and we will make it happen!