List of Brand Endorsements By Roger Federer

Explore Roger Federer's impressive list of brand endorsements, from Uniqlo and Rolex to Mercedes-Benz and Lindt. Learn how this global icon partners with top luxury, sports, and lifestyle brands to create impactful campaigns. Discover why Federer is a sought-after ambassador for premium collaborations worldwide.

Roger Federer is widely regarded as one of the greatest tennis players of all time, with 20 Grand Slam titles and a career defined by elegance, consistency, and sportsmanship. Born in Basel, Switzerland, Federer’s achievements on the court, including eight Wimbledon championships, have made him a global icon. Off the court, his calm demeanor, humility, and universal appeal have won him fans from all walks of life. His legacy isn’t just about tennis; it’s about inspiring millions with his perseverance, professionalism, and ability to stay relevant across generations.

Federer’s strong personal brand makes him a perfect choice for endorsements and ambassadorships. He has worked with world-class companies like Rolex, Mercedes-Benz, and Uniqlo, earning over $100 million annually from endorsements at his peak. His reputation is spotless, reflecting reliability and class, which makes him a safe and attractive partner for brands. Even after retiring, Federer’s involvement in philanthropy through the Roger Federer Foundation and his universal appeal ensure his continued relevance. He embodies excellence, trust, and sophistication, making him a marketer’s dream ambassador who resonates with audiences globally.

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Brands That Have Worked With Roger Federer

Table of Contents

• Uniqlo
• Rolex
• Wilson
• On
• Oliver Peoples

List of Brand Endorsements by Roger Federer

Roger Federer, a tennis legend and global icon, has partnered with some of the most prestigious brands worldwide. His elegance, reliability, and international appeal have made him a sought-after ambassador for luxury, lifestyle, and sports companies. From Uniqlo to Rolex and Mercedes-Benz, Federer’s endorsements showcase his unmatched ability to elevate a brand's image and connect with audiences globally.

1. Uniqlo

Roger Federer had been featured in several Uniqlo ads and campaigns, including the LifeWear campaign, which asked, "What makes life better?" This campaign emphasized that clothing could be made for all people and situations. Additionally, the "Around the World with Roger Federer" project showcased him traveling to cities like Tokyo, New York City, London, Shanghai, and Paris, exploring the intersection of tennis, art, and culture.

Moreover, Uniqlo had released a special edition RF cap with RForever embroidery as part of the RF Collection. Federer had become a Global Brand Ambassador for Uniqlo in 2018, expressing a connection with the brand that went beyond his identity as a tennis player. Known for his 20 Grand Slam titles and philanthropic efforts, Federer’s partnership with Uniqlo had resonated with fans worldwide.

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2. Rolex

Rolex had released a compelling TV spot titled "Greatness," which featured Roger Federer. In this ad, Rolex contemplated the true measure of greatness, particularly in relation to Federer’s illustrious tennis career. The watchmaker suggested that greatness could not merely be quantified by titles or Grand Slam victories; instead, it focused on Federer’s profound impact on and off the court.

The ad highlighted his exemplary play style, which transcended numerical achievements. Rolex believed that no matter the outcomes of Federer’s career, his legend would continue to grow, emphasizing the timeless nature of his contributions to tennis.

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3. Wilson

Wilson Sporting Goods had unveiled the RF Collection, a groundbreaking line of tennis rackets inspired by Roger Federer. This launch coincided with Federer’s birthday and marked a significant milestone in their long-standing partnership, which had spanned over 20 years. The collection was designed to honor Federer’s legacy while pushing for innovative performance in tennis equipment.

Federer had collaborated closely with Wilson’s innovation team to develop the RF 01 racket, focusing on enhancing racket head speed and maintaining versatility against heavy baseliners. Even after his retirement in 2022, Federer remained actively involved in the sport, ensuring that the RF Collection would inspire future generations of tennis players.

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4. On

In a surprising collaboration, Zendaya and Roger Federer had starred in the latest ad film for On Sportswear, capturing the attention of audiences everywhere. The ad began with a wordless exchange between the two stars, culminating in a playful challenge where Zendaya boldly invited Federer to an ‘air tennis’ match.

Their playful rally showcased both athletes' competitive spirits, leaving the outcome ambiguous with Zendaya delivering a powerful serve as the final shot. This lighthearted ad cleverly linked to Zendaya's role in the film "Challengers," where she portrayed a tennis prodigy. The collaboration generated significant buzz across social media, highlighting the unique blend of tennis and Hollywood.

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5. Oliver Peoples

Roger Federer had launched his fall and winter eyewear collection with Oliver Peoples, showcasing five new designs modeled at Los Angeles' Silvertop House. This collection was part of a collaboration announced the previous year, which aimed to blend timeless design with impeccable craftsmanship.

The latest drop was inspired by Federer’s elegance, sportsmanship, and precision, reflecting his extensive experience in the sun during his tennis career. He expressed pride in designing frames suitable for various occasions, emphasizing that these sunglasses were crafted for both everyday use and special events. Federer’s collection with Oliver Peoples followed his other fashion collaborations, solidifying his status as a style icon post-retirement.

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