Which brands has PV Sindhu endorsed as of 2024?

PV Sindhu has collaborated with renowned brands like Optimum Nutrition, Bank of Baroda, Asian Paints, and Stayfree, among others, across various industries such as nutrition, banking, personal care, and electronics.

Why is PV Sindhu a popular choice for brand endorsements?

PV Sindhu’s international success, trustworthiness, and association with fitness and empowerment make her an ideal ambassador for brands seeking to connect with audiences on these values.

What kind of advertisements has PV Sindhu appeared in?

Sindhu has featured in TV commercials, digital campaigns, social media promotions, and print ads, showcasing her versatility in engaging with diverse audiences.

How does PV Sindhu align with brands focused on fitness and health?

As an Olympic medallist and athlete, Sindhu embodies health, fitness, and perseverance, which resonates with brands like Optimum Nutrition and Gatorade.

What are some of PV Sindhu’s unique endorsement campaigns?

Notable campaigns include the "Apne Andar Ki Taaqat Jagao" campaign by Optimum Nutrition, Asian Paints' "SmartCare Hydroloc Xtreme," and Moov's "Apno Ke Liye Moov Karo."

How does PV Sindhu contribute to promoting social causes through brand endorsements?

Sindhu has been part of campaigns like Stayfree’s “Dreams of Progress,” which addressed menstrual health, and WWF-India’s initiatives for environmental conservation.

Which brands in the technology and electronics sector has PV Sindhu endorsed?

Sindhu has worked with tech and electronics brands like JBL, Nokia, and Panasonic, aligning her modern and energetic image with their innovative products.

What role does PV Sindhu’s personality play in her endorsements?

Sindhu’s athleticism, confidence, and approachable persona make her relatable and aspirational, helping brands effectively connect with their target audience.

How has PV Sindhu supported the growth of Indian brands?

By endorsing Indian brands like Centuary Mattress, Spinny, and Naturals Ice Cream, Sindhu has helped elevate their market presence through her credibility and reach.

How can brands collaborate with celebrities like PV Sindhu for endorsements?

Companies looking to collaborate with PV Sindhu or similar athletes can rely on Tring for end-to-end celebrity endorsement services, ensuring seamless integration into their brand campaigns.

List of All Brands Endorsed by PV Sindhu Till 2024

Full List of Brands Endorsement by PV Sindhu Till 2024

Brand Name	Category of Business	Description of Brand	Type of Advertisement	Why the Brand Chose Her
Optimum Nutrition	Better Nutrition	Leading provider of sports nutrition supplements	Digital ads & endorsements	Her athletic success aligns with the brand's focus on fitness and health.
Bank of Baroda	Banking & Financial Services	Public sector bank providing various financial services	TV commercials & print ads	Her association with success and trust resonates with the bank’s values.
Hoop	Sports Equipment	A brand offering basketball accessories and equipment	Social media promotions	Her association with sports enhances the brand's credibility in sports.
Asian Paints	Paint & Home Decor	Leading paint company in India	TV commercials & digital ads	Her image of perfection and excellence aligns with the brand's values.
Stayfree	Hygiene & Personal Care	Brand offering sanitary napkins and other feminine hygiene products	TV and social media ads	Her active and empowering image resonates with Stayfree’s target audience.
Rexona	Personal Care	Deodorant brand known for long-lasting freshness	TV commercials & digital campaigns	Her energetic persona aligns with the product’s long-lasting freshness.
Visa	Financial Services	Global financial services company specializing in payment solutions	TV and print ads	Her international success enhances the brand's global appeal.
American Pistachios Growers	Food & Agriculture	Leading producer of pistachios in the U.S.	Digital ads & social media	Her health-conscious image complements the brand’s focus on healthy snacks.
Ather Energy	Electric Vehicles	Electric vehicle manufacturer focused on innovation and sustainability	TV commercials & digital ads	Her youthful and future-oriented image fits with the brand’s vision.
WWF-India	Environmental Conservation	Non-profit organization dedicated to wildlife conservation	Social media campaigns & ads	Her support for causes aligns with WWF’s environmental focus.
Centuary Mattress	Home & Living	Manufacturer of high-quality mattresses and sleep accessories	TV ads & digital promotions	Her association with comfort and well-being matches the brand's offerings.
FlyBoo	Travel & Aviation	Budget airline offering affordable flights	TV commercials & digital ads	Her dynamic personality adds an element of excitement to the brand.
Maybelline	Beauty & Cosmetics	Leading global cosmetic brand known for innovative beauty products	Social media endorsements	Her youthful and vibrant persona resonates with the brand’s target audience.
PNB MetLife	Insurance	Provider of life insurance services in India	Digital campaigns & social media	Her trustworthiness and success appeal to individuals looking for insurance.
Spinny	Used Car Sales	Online platform for buying and selling used cars	TV and social media campaigns	Her association with reliability matches the brand’s focus on trust.
Li-Ning	Sports Apparel & Equipment	Chinese sportswear and equipment brand	TV commercials & digital campaigns	Her athletic prowess makes her a great fit for the sports-focused brand.
Vizag Steel	Steel & Manufacturing	Leading steel producer in India	TV commercials & print ads	Her strength and resilience align with the durability of steel.
JBL	Electronics & Audio	Global brand specializing in audio products	TV commercials & social media ads	Her energy and modern image match the brand's youthful and vibrant appeal.
Bridgestone Tyres	Automotive	Leading manufacturer of tires and rubber products	TV ads & social media campaigns	Her image of success and reliability is ideal for a trusted tire brand.
Gatorade	Beverages	Sports drink brand focused on hydration and performance	TV ads & social media promotions	Her athletic success aligns with the brand's emphasis on sports performance.
Moov	Health & Wellness	Pain relief ointment and gel brand	TV commercials & digital ads	Her association with sports and wellness enhances the brand’s credibility.
Myntra	E-commerce & Fashion	Online fashion retailer	Digital campaigns & collaborations	Her style and modern image align with Myntra’s fashion-forward ethos.
Flipkart	E-commerce	Online marketplace selling a wide range of products	TV commercials & digital ads	Her reach among young consumers fits well with Flipkart’s target audience.
Nokia	Electronics & Technology	Telecommunications company known for mobile phones	TV commercials & digital promotions	Her global appeal supports Nokia’s aim to stay relevant in the tech market.
Panasonic	Electronics & Appliances	Global electronics company known for home appliances and gadgets	TV commercials & print ads	Her modern, tech-savvy image complements the brand’s innovative products.
Boost	Beverages	Health drink brand focused on energy and stamina	TV commercials & digital ads	Her strength and sports persona resonate with the brand’s energy focus.
Biryani By Kilo	Food & Beverage	Restaurant chain offering delicious biryani	TV commercials & digital campaigns	Her love for food and relatable image connects with the target audience.
Airtel	Telecommunications	Leading telecom operator offering mobile and broadband services	TV and digital ads	Her wide reach and influence among youth helps the brand connect with customers.
A23 Games	Online Gaming	Online gaming platform providing a variety of games	Social media endorsements & ads	Her energetic and competitive persona connects with the gaming audience.
Pooja Crafted Homes	Real Estate	Real estate company specializing in luxurious homes	TV commercials & print ads	Her aspirational image fits with the brand's luxury real estate focus.
Naturals Ice Cream	Food & Beverage	Ice cream brand known for natural ingredients	Social media & print ads	Her youthful and fun image resonates with the brand’s target market.
Apis Himalaya	Health & Wellness	Wellness products based on Ayurvedic principles	TV commercials & social media ads	Her health-conscious image aligns with the brand’s wellness-focused ethos.
Ojasvita	Health & Nutrition	Nutritional supplement brand	Digital promotions & social media	Her active lifestyle and fitness image resonate with the brand’s health products.

Top 10 Endorsement Campaigns by PV Sindhu

1. Moov

Moov's ad campaign "Apno Ke Liye Moov Karo," launched in March 2017, featured Olympic medallist PV Sindhu as its brand ambassador. The campaign emphasized how Moov helps individuals push beyond pain to meet the expectations of their loved ones. In the TVC, Sindhu is depicted as a determined athlete, pushing through muscle pain before an important match, symbolizing strength and perseverance. The ad aims to connect with viewers by showing that pain is a part of pushing limits, and Moov is there to help overcome it. The campaign positioned Moov as a leader in the pain relief category, using Sindhu’s image to inspire audiences to "Moov" beyond their pain for their families and goals.

2. Optimum Nutrition

In July 2024, Optimum Nutrition partnered with double Olympic medallist PV Sindhu for its campaign "Apne Andar Ki Taaqat Jagao." This campaign aimed to inspire women in India to break fitness stereotypes and embrace high-quality nutrition to enhance their physical and mental strength. Sindhu, an icon of excellence in sports, shared her personal experience with Optimum Nutrition products, which have supported her rigorous training and performance. The campaign emphasized the importance of tailored nutrition for women to achieve their fitness goals, whether at the elite or amateur level, and aimed to raise awareness about sports nutrition's role in breaking barriers for women in fitness.

3. Asian Paints

In August 2023, PV Sindhu became the face of Asian Paints' SmartCare Hydroloc Xtreme campaign, which addressed waterproofing challenges faced by homeowners, particularly issues like dampness and efflorescence. The ad featured Sindhu advising an amateur badminton player, Kapoor, whose performance had been impacted by water seepage in his home. The campaign highlighted Hydroloc Xtreme’s easy, "Bina Tod Phod" application, providing a hassle-free solution to waterproofing without the need for extensive civil work. The ad creatively blended home maintenance with sports, ending humorously with Sindhu asking if Asian Paints could also teach Kapoor badminton. The campaign emphasized the product’s innovative, user-friendly design, aimed at making homeowners' lives easier.

4. StayFree

In March 2018, PV Sindhu became the face of Stayfree's "Dreams of Progress" campaign, which aimed to break the stigma surrounding menstruation and inspire young girls to pursue their dreams without being held back by their periods. The campaign highlighted the challenges adolescent girls face due to menstruation and encouraged them to stay unstoppable, even during that time of the month. Sindhu, a role model for many, shared her own journey at her alma mater, Auxilium High School in Hyderabad, where she spoke candidly about overcoming challenges. By associating with Stayfree, Sindhu emphasized that with the right protection, girls could continue to chase their ambitions without limitations. The campaign aimed to raise awareness about the importance of menstrual hygiene and empower girls to pursue their dreams confidently.

5. Centuary Mattress

In November 2023, Centuary Mattress launched a campaign for its Sleepables mattress range, featuring PV Sindhu as the brand ambassador. The TVC emphasizes the combination of comfort, affordability, and durability, showcasing the Sleepables range's reversible mattresses, which can be flipped over for extended use. The collection includes hybrid memory foam pocket spring mattresses, bonnell spring mattresses, and ortho memory foam mattresses, all designed for a rejuvenating sleep experience.

Centuary Mattress aims to appeal to Gen Z and millennials, offering mattresses that fit modern lifestyles with customisation and convenience, including the unique bed-in-a-box concept. PV Sindhu’s involvement in the campaign, with a playful musical narrative, aims to engage a younger audience while highlighting the product's quality and versatility.

The brand also has ambitious expansion plans, with goals to increase its presence among multi-brand dealers, grow exclusive brand stores, and launch exclusive experience stores by 2025.

6. Flyboo

In September 2023, FlyBoo Holidays launched a new TVC featuring PV Sindhu as the brand ambassador, with the first installment of a two-part series. The ad follows Sindhu’s global travels, from Indonesia to Denmark, India, China, and the Maldives, alongside her mascot, Boo the flamingo. Boo represents the reliability and support FlyBoo Holidays offers to its customers, encapsulated in the tagline: "Just Pack Your Bags, FlyBoo got your back." The campaign emphasizes stress-free and enjoyable travel experiences, where Boo provides personalized advice and solutions to travelers.

The TVC was created by PAD, a creative agency, and aims to highlight FlyBoo Holidays' commitment to seamless travel experiences. Marri Shashank Reddy, co-founder of FlyBoo Holidays, expressed excitement about the campaign’s potential to redefine travel experiences, while Vivek Reddy of PAD stressed the partnership’s goal of introducing innovative ideas to the travel solutions sector. This campaign is part of FlyBoo's strategy to position itself as a leader in personalized travel services.

7. Spinny

In October 2022, Spinny launched a new campaign, "Go Far, to come together," featuring PV Sindhu as the brand ambassador. The campaign celebrated the spirit of family and the joy of reuniting during the festive season. The film follows Sindhu and her family on a road trip to her heritage home, capturing the small, cherished moments of coming together to celebrate, emphasizing the importance of keeping traditions alive while adapting to the present.

The campaign was a tribute to how celebrations, especially after the pandemic, bring people closer, making the festive season even more special. Sindhu expressed that the campaign was personal to her, symbolizing the effort made to spend quality time with loved ones. The film also features a moment where Sindhu plays badminton in the rain, adding a nostalgic touch to the narrative.

The campaign ran across digital platforms and was also featured during the T20 World Cup, along with TV and social media promotions, helping Spinny reinforce its connection to family values and festive celebrations.

8. Panasonic

In November 2018, Panasonic Energy India launched a new TVC for its alkaline batteries, featuring PV Sindhu as the brand ambassador. The campaign focused on highlighting the long-lasting performance of Panasonic alkaline batteries and their superior efficiency compared to ordinary zinc batteries. PV Sindhu, as a rising sporting star, was chosen as the perfect fit to represent these qualities of energy and reliability, which align with the brand's values.

9. Naturals Ice Cream

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In October 2021, Naturals Ice Cream launched a captivating social media short film featuring PV Sindhu, blending inspiration with a playful twist. Conceptualized by Drinkwater, the film delves into what motivates champions like Sindhu, showcasing her relentless preparation for upcoming championships. The narrative subtly transitions to reveal a lesser-seen side of the badminton star—her love for ice cream.

The quirky film stands out by reimagining the traditional motivational sports storyline, illustrating how even the smallest joys, like enjoying ice cream, can inspire greatness. Sindhu's role as a social media influencer for Naturals was driven by her genuine passion for ice cream, a connection the brand tapped into to resonate with its audience.

10. JBL

JBL India earlier released a vibrant campaign featuring badminton champion PV Sindhu. The campaign celebrated Sindhu's energetic persona, highlighting the synergy between her electrifying on-court performances and the unmatched audio experience offered by JBL's premium range of headphones and speakers.

The TVC showcased Sindhu in high-energy settings, emphasizing how JBL products are her ultimate companion during workouts, practice sessions, and relaxation. The campaign reinforced JBL's position as a brand for individuals who live life with passion and energy.