List of Brands Endorsed By Kriti Sanon

Explore the list of brands that Kriti Sanon has endorsed. From skincare to electronics, she represents a wide range of popular products. Learn how her image and influence make her a sought-after brand ambassador.

Kriti Sanon is a leading Indian actress and model known for her versatility and natural charm. She debuted in Bollywood with Heropanti in 2014 and has since delivered acclaimed performances in films like Bareilly Ki Barfi, Luka Chuppi, and Mimi. With a strong screen presence and wide appeal across age groups, Kriti has become one of the most recognizable faces in the industry. Her journey from being an engineering graduate to a successful actress reflects intelligence, determination, and relatability, traits that resonate with diverse audiences.

As a brand ambassador, Kriti Sanon is a perfect choice for companies aiming to connect with today’s consumers. She has a growing social media following in the millions, offering brands high visibility and engagement. Kriti’s endorsements span industries such as beauty, fashion, health, and technology, showcasing her adaptability and market relevance. Her image as a confident and authentic individual aligns with values that brands often seek to communicate, making her a trusted face for campaigns. With her rising brand value and mass appeal, Kriti Sanon adds credibility and relatability to the products she represents.

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Brands That Have Worked With Kriti Sanon

Table of Contents

• Fossil
• Joy
• Cadbury Fuse
• Parachute Advanced Jasmine
• Magicbricks
• Bata
• Whirlpool
• Vivel
• Titan
• Boult Audio

List of Brand Endorsements by Kriti Sanon

1. Fossil

Fossil, a leading American brand known for its stylish watches and accessories, featured Kriti Sanon as its brand ambassador in a campaign that perfectly reflects the brand's chic and vibrant identity. In this advertisement, Kriti appears alongside Bollywood star Varun Dhawan, both showcasing Fossil’s premium collection. The ad highlights the duo’s youthful energy and modern style, aligning with Fossil’s ethos of individuality and self-expression.

Set against an upbeat backdrop, the ad portrays Kriti and Varun sporting Fossil’s trendy watches in various everyday scenarios, emphasizing the brand’s versatility and appeal. Johnson Verghese, Managing Director of Fossil Group India, stated that Kriti’s authenticity and fashion-forward image make her a perfect fit for the brand.

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2. Joy

In 2019, Joy, a leading skincare brand, launched a campaign for its Honey and Almond Body Lotion featuring Kriti Sanon as the brand ambassador. The advertisement beautifully aligns with Joy's philosophy of "Beautiful by Nature" by showcasing Kriti’s natural charm and glowing skin. The ad highlights the nourishing qualities of the product, focusing on the benefits of honey and almond for hydration and softness.

In the campaign, Kriti is seen enjoying moments of self-care, reflecting the evolving preferences of consumers for natural, effective skincare solutions. Poulomi Roy, Chief Marketing Officer of RSH Global, described the campaign as a representation of the brand’s understanding of changing consumer needs. This ad resonated widely, becoming one of the most talked-about campaigns of the year. 

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3. Cadbury Fuse

In early 2018, Kriti Sanon starred in a memorable commercial for Cadbury Fuse that cleverly combined humor and indulgence. The ad begins with Kriti appearing as herself on a talk show, exuding poise and charm during an interview. The scene takes a hilarious turn when the sound of a Cadbury Fuse being unwrapped catches her attention.

Unable to resist, Kriti drops all pretense of elegance, kicks off her shoes, and sprints across the set to grab a taste of the irresistible chocolate, peanut, and caramel-filled treat. The lighthearted moment is amplified by a lively Bhojpuri song playing in the background, adding a fun, quirky twist to the ad.

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4. Parachute Advanced Jasmine

Kriti Sanon has been the face of Parachute’s Jasmine hair oil line since 2014, shortly after her breakthrough success with Heropanti. Her partnership with the brand was revealed on July 28, 2014, when Kriti announced the collaboration on Twitter, marking a significant milestone in her growing career.

In this advertisement, Kriti embodies the essence of Parachute Jasmine by showcasing her silky, shiny hair as she enjoys a light-hearted and carefree moment. The ad highlights the product’s ability to provide nourishment while keeping hair soft and manageable, perfectly aligning with Kriti’s fresh and relatable persona.

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5. Magicbricks

In August 2019, Magicbricks, a leading online real estate platform, brought on Bollywood stars Ayushmann Khurrana and Kriti Sanon as brand ambassadors. Their relatable personalities and widespread popularity made them ideal choices to connect with Magicbricks’ diverse audience.

In this ad, Kriti and Ayushmann bring humor and charm to a story centered around homebuying. The commercial portrays a lighthearted exchange that captures the excitement and challenges of finding the perfect home, reflecting Magicbricks’ commitment to simplifying the process. Their natural chemistry and engaging performances make the ad memorable and relatable.

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6. Bata

The Bata 9 to 9 campaign featuring Kriti Sanon highlights how style and comfort seamlessly coexist in their new footwear line. Building on the surprise element introduced in the 2019 TVC, the ad showcases Kriti navigating her busy day effortlessly, thanks to the versatile and comfortable Bata shoes.

The campaign spans multiple platforms, including digital media, influencer marketing, retail displays, print, and Bata's CRM channels, ensuring maximum reach. Kriti’s effortless charm and relatable persona bring the concept to life, making the ad both engaging and memorable. 

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7. Whirlpool

In March 2018, Kriti Sanon and Sushant Singh Rajput teamed up to endorse Whirlpool air conditioners in a lively ad campaign. Whirlpool, one of the top consumer durable brands in India, selected the duo for their immense appeal to young audiences, aiming to connect with this demographic.

In the ad, Kriti and Sushant showcase the comfort and efficiency of Whirlpool's air conditioners in a fun, relatable setting, highlighting how the product fits into the modern, active lifestyle of young individuals. Their chemistry and youthful energy make the ad engaging and resonate with viewers, reinforcing Whirlpool’s commitment to quality and innovation. 

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8. Vivel

In March 2020, Kriti Sanon was signed as the face of ITC's personal-care brand Vivel. The ad campaign focuses on Vivel's soaps and body washes, with Kriti highlighting the brand's essence of freshness and nourishment.

In this advertisement, Kriti exudes elegance and grace as she showcases the softness and smoothness that Vivel’s products provide. The campaign emphasizes the natural, rejuvenating qualities of Vivel's products, reflecting Kriti's image as someone who values authenticity and self-care. Notably, this was also one of Kriti's first major endorsements, marking a significant milestone early in her career.

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9. Titan

In 2017, Kriti Sanon became the face of Titan’s Raga watch line, promoting the brand through both social media and a captivating ad campaign. Titan launched several new designs with Kriti as the brand ambassador, highlighting the timeless elegance and sophistication of the Raga collection.

In the ad, Kriti is seen wearing the Titan Raga watch, showcasing its beauty and grace as she embodies confidence and poise. The commercial emphasizes the brand’s commitment to elegance, with Kriti’s natural charm adding a modern touch to the timeless design of the watches.

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10. Boult Audio

Boult Audio, an Indian audio and wearables brand founded by Varun Gupta, has quickly gained recognition in the market. While Boat dominated the Indian TWS market in Q3 2021 with a 35.8% market share, Boult Audio made its mark by securing the fifth position with a 5.3% share. Kriti Sanon is the brand ambassador for Boult Audio, helping to elevate the brand’s presence in the competitive market.

In this advertisement, Kriti showcases Boult Audio’s sleek and high-quality earphones, highlighting their premium sound and stylish design. The ad effectively conveys how Boult Audio merges modern technology with a fashionable edge, making it the perfect choice for young, tech-savvy consumers.

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