Which brands does Kajol endorse?

Kajol endorses brands like Myntra, Olay, Realme, Huggies, and more.

Why is Kajol popular for endorsements?

Kajol's relatability, timeless appeal, and trusted image attract brands.

Which beauty brand has Kajol endorsed?

Kajol has been the face of Olay for its skincare campaigns.

Is Kajol associated with any parenting brands?

Yes, Kajol endorses Huggies diapers.

How long has Kajol been endorsing brands?

Kajol has been a favorite for endorsements for over a decade.

Why do brands prefer Kajol?

Brands prefer her because of her mass appeal and credibility.

What makes Kajol’s endorsements impactful?

Kajol connects with diverse audiences, enhancing brand trust.

Has Kajol endorsed luxury brands?

While not luxury-heavy, her endorsements focus on relatable, quality products.

List of Brands Endorsed by Kajol

Kajol, one of Bollywood's most beloved actresses, has ruled hearts for over three decades. Known for her unmatched acting skills, charismatic smile, and relatable personality, she remains a favourite—both on-screen and off. From her iconic roles in Dilwale Dulhania Le Jayenge and Kuch Kuch Hota Hai to her presence in modern films and OTT shows, Kajol’s appeal spans generations.

But Kajol isn’t just a star in cinema; she’s also a popular choice for brand endorsements. Why? Because brands know that celebrities like Kajol bring trust, recognition, and connection to their products. A familiar face instantly grabs attention, while an admired personality like hers adds credibility. In today’s competitive market, consumers don’t just buy products—they buy stories and emotions. And Kajol, with her relatable yet aspirational aura, helps brands tell those stories perfectly.

In this article, we’ll explore the list of brands endorsed by Kajol in 2024. From fashion and beauty to household names, Kajol continues to be a face that resonates with millions across the country. Let’s dive into the brands that trust Kajol to represent them and why she remains a go-to name in the advertising world!

Brands Endorsed By Kajol

Brand Name	Brand Category	Brand Description	Medium of Ads	Why Kajol is a Prominent Face
Olay	Beauty	The skincare brand is known for anti-ageing products.	Television, Print, Digital	Represents timeless beauty and skincare expertise.
Whirlpool	Home Appliances	Manufacturer of a wide range of home appliances.	Television, Digital	Symbolizes reliability and modern home living.
Tata Indicom	Telecommunications	Provider of mobile and internet services.	Television, Digital	Represents trust and innovation in technology.
Lifebuoy	Soap	Leading soap brand focused on hygiene and health.	Television, Print	Advocates health and wellness, appealing to families.
Pearlpet	Consumer Goods	Manufacturer of plastic containers and household products.	Television, Digital	Appeals to homemakers looking for quality and durability.
Asmi Jewellery	Jewellery	Fine jewellery brand known for its exquisite designs.	Television, Print	Represents elegance and tradition in jewellery.
Anchor by Panasonic	Electronics	Brand offering electrical products and solutions.	Television, Print	Aligns with her image of safety and reliability.
Alpenliebe	Confectionery	Popular candy brand is known for its creamy flavour.	Television, Digital	Appeals to family values and childhood nostalgia.
Maggi	Food Products	Instant noodles and quick meal solutions.	Television, Digital	Represents convenience and comfort food for families.
Knorr Soups	Food Products	Brand offering a variety of soups and sauces.	Television, Print	Aligns with home cooking and family meals.
Tata Salt	Food Products	Pioneer in branded iodized salt in India.	Television, Digital	Represents quality and tradition in Indian households.
Kellogg’s Chocos	Breakfast Cereals	Popular breakfast cereal brand aimed at children.	Television, Print	Promotes health and nutrition for growing children.
Joyalukkas	Jewellery	Leading jewellery retail chain offering a wide range.	Television, Print	Embodies luxury and trust in jewelry shopping.

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1. Kellogg’s Chocos

Kellogg's India marked the relaunch of Kellogg's Chocos as 'Kellogg's® Multigrain Chocos®', introducing a more nutritious version of their beloved breakfast cereal. The revamped product is made from a wholesome blend of wheat, jowar, rice, and corn, eliminating maida completely from its composition. It boasts being high in protein and fibre while being enriched with essential nutrients like iron, calcium, and vitamins. Additionally, it promises a richer chocolate flavour, aligning with the tastes of its primary young consumers.

In a strategic move, Kellogg’s has appointed celebrated Bollywood actress Kajol Devgan as the face of its campaign. The new advertisement features Kajol engaging in playful negotiations at the breakfast table, effectively capturing the everyday dynamics between a mother and her child regarding meal choices. To support the relaunch, Kellogg's has initiated a comprehensive marketing campaign that spans multiple multimedia channels, including television and digital platforms, with outreach extending to OTT services, mobile applications, and gaming platforms. The campaign is further amplified by a robust social media strategy.

2. Tata Salt

Tata Salt, an established leader in India's branded iodised salt market, has introduced a captivating advertising campaign for its Tata Salt Himalayan Rock Salt, enlisting the star power of acclaimed Bollywood actress Kajol. Emphasizing the product's high quality, Kajol refers to it as ‘Desh ka No.1 Rock Salt’ and underscores its association with the reputable Tata brand, reinforcing the trust that sets it apart from competitors.

Within the extensive Tata Salt product line, the Himalayan Rock Salt is presented as maintaining the premium quality that consumers expect. The product, backed by Ayurveda for its health benefits, gains additional credibility through Tata’s legacy of trust. Kajol, celebrating her connection to the iconic brand, shared her positive experience with Tata Salt and the significance of rock salt in Indian tradition and Ayurveda, highlighting the health benefits it provides for families. The campaign is set to roll out across various digital platforms, aiming to reach consumers who are looking to upgrade to a premium salt experience while also catering to those seeking to integrate rock salt's health benefits into their daily diets.

3. Odomos

Dabur India Ltd has expanded its product range by entering the mosquito liquid vaporizer category with the introduction of the Odomos Universal Mosquito Liquid Vaporizer. This new offering includes both an Electronic Mosquito Repellent Machine and a Mosquito Repellent Refill, which is compatible with all standard machines in the market. To bolster the launch and brand visibility, Dabur has appointed renowned Bollywood actress Kajol as the brand ambassador for Odomos. The partnership aims to leverage Kajol's appeal through a series of promotional campaigns slated to air soon.

The launch reflects Dabur's response to the growing consumer demand for effective solutions against mosquito-borne diseases, highlighting the brand's commitment to expanding its market presence and providing long-lasting protection from mosquitoes. With Kajol's endorsement, Dabur intends to elevate consumer awareness about mosquito safety and deliver a product that unites efficacy with trust and reliability, aligning with the core values of the Odomos brand—protection, trust, and dependability.

4. Vasmol

Vasmol aims to attract a younger demographic and grow the brand by refreshing its image, aligning with modern consumers who prioritize safety alongside quality in hair colour products. Kajol’s association with Vasmol is strategic, leveraging her influential and thoughtful persona across diverse audience groups, thereby echoing Vasmol's philosophy of being a trusted and evolving hair care brand. The revamped Super Vasmol 33 Kesh Kala boasts an enhanced formula enriched with almond, walnut, and olive oils, aiming to provide improved hair care while delivering 100 per cent grey coverage through natural oxygenation.

The launch commercial, capturing Kajol's vibrant charm, shows her guiding a young woman in a supermarket to choose Vasmol Kesh Kala for transforming grey hair into natural-looking, beautiful black hair — thereby underlining the product's unique proposition melding nature with science.

5. Olay

In the latest Olay Total Effects television commercial, Bollywood icon Kajol delights viewers, sharing her journey and personal choices that have led to her radiant appearance today. Through various life stages, including a bustling film career, marriage, and motherhood, Kajol emphasizes the consistent decision to combat early signs of ageing with Olay Total Effects as pivotal in maintaining her youthful skin. She highlights her continuous trust in the product over 25 years for its enduring benefits despite life's changes.

Olay introduced the new Olay Total Effects Lightweight Moisturizer. Its formula offers the full advantages of the VitaNiacin™ complex in a fast-absorbing, non-comedogenic, and lightweight variant, including optimized SPF15 protection against UVA/UVB rays to prevent premature skin ageing from sun damage. Kajol shared her simple yet effective 3-step skincare regimen consisting of cleansing with Olay Total Effects Foaming Cleanser, toning with Olay Total Effects Anti-ageing Serum, and moisturizing with Olay Total Effects cream for hydrated, soft, and supple skin, reinforcing the principle that a consistent and early skincare routine can effectively keep the skin looking youthful and healthy.