List of Brands Endorsed By Dulquer Salmaan

Discover the brands endorsed by Dulquer Salmaan, one of India's most versatile and popular actors. From digital payments to health supplements, explore how he collaborates with leading companies across various industries. Learn why Dulquer's charm and broad appeal make him a trusted face for successful brand partnerships.

Dulquer Salmaan, often referred to as the "King of Malayalam Cinema's Next Generation," is a celebrated actor known for his versatile performances across Malayalam, Tamil, Telugu, and Hindi films. The son of legendary actor Mammootty, Dulquer has carved a unique niche for himself with his natural acting, charming demeanor, and impressive screen presence. His ability to connect with audiences of all ages has made him a beloved figure in Indian cinema.

As a brand ambassador, Dulquer Salmaan is an excellent choice due to his pan-Indian appeal and reputation for authenticity. With a strong following on social media and a positive public image, he effortlessly combines relatability with sophistication. Brands benefit from his youthful energy and trustworthiness, making him a perfect fit for lifestyle, fashion, automotive, and technology sectors. Dulquer’s ability to adapt to different roles and connect with diverse audiences makes him a powerful asset for creating memorable and impactful campaigns.

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Brands That Have Worked With Dulquer Salmaan

Table of Contents

• PhonePe
• Kuku FM
• JSW Paints
• Myntra
• Parle Agro SMOODH

List of Brand Endorsements by Dulquer Salmaan

Dulquer Salmaan is a renowned actor known for his work across Malayalam, Tamil, Telugu, and Hindi cinema. With his charismatic personality and strong fan base, he has become a sought-after choice for brand endorsements. This list highlights the prominent brands he has partnered with, showcasing his influence and market appeal.

1. PhonePe

In the ad for PhonePe, Dulquer Salmaan was featured as the brand ambassador specifically for the southern markets of India, including Karnataka, Tamil Nadu, Kerala, Andhra Pradesh, and Telangana. The digital payment platform launched an integrated multimedia campaign aimed at promoting tension-free motor insurance renewals.

The campaign was rolled out in phases and included a total of eight ad films. It addressed common issues that consumers faced during the often stressful experience of renewing motor insurance. By emphasizing the ease of renewing insurance on PhonePe, the ads aimed to raise awareness of the platform's benefits.

Focusing on changing consumer perceptions about how bike and car insurance was traditionally marketed, the campaign showcased creatives tailored for different regions. While Hindi-speaking audiences in the north were represented by stars like Aamir Khan and Alia Bhatt, the southern markets featured Dulquer Salmaan, effectively connecting with local consumers.

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2. Kuku FM

In the ad for Kuku FM, Dulquer Salmaan was featured as the brand ambassador for South India, marking a significant collaboration aimed at redefining the art of storytelling. The campaign sought to engage listeners across Tamil Nadu, Karnataka, Kerala, Andhra Pradesh, and Telangana, bringing regional stories and audiobooks closer to millions.

Dulquer Salmaan, known for his versatility and strong connection with Southern audiences, embodied the values of authenticity, innovation, and customer focus that Kuku FM represents. In the television commercial, he reflected on the comforting tales told by his grandmother, highlighting his deep-rooted connection to storytelling. He expressed enthusiasm about revisiting the roots of storytelling and inviting listeners to explore Kuku FM's vast collection of genres.

The campaign was notable for its linguistic diversity, as Kuku FM produced the TVC in Tamil and Malayalam, with dubbing in Kannada, Telugu, and Hindi, effectively resonating with India’s rich cultural landscape.

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3. JSW Paints

In the ad for JSW Paints, Dulquer Salmaan and Alia Bhatt were featured as brand ambassadors, bringing the concept of "khoobsurat soch" to life. The film invited viewers to embark on a journey of self-expression through JSW Paints, showcasing the brand's diverse range of eco-friendly products. The soundtrack, composed by Gulzar, enhanced the visual experience, creating a captivating auditory backdrop.

Conceptualized by TBWA\India, the campaign aimed to strengthen JSW Paints' connection with customers in Southern India. It was launched across various platforms, including television and digital channels. In the film, Dulquer and Alia encouraged everyone to explore their creativity and express themselves using the vibrant colors offered by JSW Paints, marking a significant step in the brand's marketing strategy.

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4. Myntra

In the ad for Myntra, the brand unveiled its latest star-studded lineup featuring Hrithik Roshan, Vijay Deverakonda, and Dulquer Salmaan as new brand ambassadors, joining existing ambassadors Kiara Advani and Samantha Akkineni. The campaign aimed to engage consumers across the nation, leveraging the popularity of these celebrities to enhance Myntra's appeal among fashion-forward customers.

Harish Narayanan, Myntra’s Chief Marketing Officer, expressed excitement about welcoming these fashion icons into the Myntra family. He noted that the campaign was designed to be the biggest star-studded initiative yet, reinforcing Myntra’s position as "India’s Fashion Expert." The commercials featured a dynamic showcase of fashion, aimed at inspiring consumers and enhancing brand aspiration within the competitive e-commerce landscape.

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5. Parle Agro SMOODH

In the ad for Parle Agro's SMOODH Fruit Smoothies, Dulquer Salmaan was introduced as the brand ambassador for the product in South Indian markets. The launch of SMOODH Fruit Smoothies aimed to offer a delicious blend of fruits and yogurt in various delightful flavors, positioned as an everyday indulgence.

Dulquer Salmaan made his debut for SMOODH in a television commercial that highlighted the smoothie line. Known for his charming persona and a dedicated fan base, he was seen as a perfect fit to embody the energetic appeal of SMOODH. The brand aimed to foster a familiar and trustworthy connection with consumers in southern India through his engaging presence.

Chauhan, a representative from Parle Agro, expressed confidence that having Dulquer Salmaan as the face of SMOODH would strengthen ties with consumers across different demographics. His ability to resonate with audiences of all ages aligned perfectly with the brand's vision. The campaign effectively showcased the refreshing and enjoyable qualities of SMOODH Fruit Smoothies, aiming to captivate the market.

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