Discover the full list of brands endorsed by Badshah till 2025. Explore his top brand collaborations, including Pepsi, Yamaha, Hitachi, and more. Learn how Tring can help your brand partner with celebrities for impactful marketing campaigns.
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Badshah, one of India's most influential music icons, has built a strong presence in the brand endorsement space, collaborating with top companies across various industries. From consumer electronics and automobiles to beverages and online gaming, his association with leading brands has been driven by his energetic persona, youth appeal, and deep connection with pop culture. Over the years, Badshah has fronted high-impact campaigns for brands like Pepsi, Yamaha, Hitachi, Dyson, and more, seamlessly blending his music with brand storytelling. His ability to resonate with young audiences makes him a go-to choice for brands looking to amplify their presence through celebrity endorsements.
If you're considering leveraging a celebrity like Badshah or a top athlete as your brand ambassador, Tring can help you achieve this with end-to-end celebrity endorsement services. From identifying the perfect celebrity match for your brand to handling negotiations, campaign execution, and digital amplification, Tring ensures a seamless endorsement journey. Partner with Tring to take your brand’s visibility and engagement to the next level.
Pepsi’s summer anthem, Check My Fizz, launched in May 2022, brought together youth icons Badshah and Jacqueline Fernandez to create an energetic and vibrant campaign. As an extension of the Har Ghoont Mein Swag campaign, the anthem reinforced Pepsi’s confidence, individuality, and self-expression philosophy. The song, produced in collaboration with One Digital Entertainment and Universal Music Group, was designed to connect with the younger generation, reflecting their lively and unapologetic attitude. Directed by Bollywood filmmaker Ahmed Khan, the music video featured high-energy dance moves, striking visuals, and an infectious beat that made it a party favourite.
Badshah, known for his chart-topping music and swag-filled persona, was the perfect choice to drive Pepsi’s message of self-belief and boldness. His long-standing association with the brand further strengthened the campaign’s impact. Speaking on the collaboration, he highlighted how Pepsi’s challenger philosophy resonated with his personality, making the anthem a natural extension of his artistic style. The campaign successfully positioned Pepsi as a refreshing drink and a cultural movement that celebrates the unstoppable spirit of the youth.
Yamaha's Ray ZR Mera Swag campaign in July 2016 leveraged the power of music and celebrity influence to appeal to young riders. Sony Music collaborated with Yamaha to create a branded music video featuring rapper Badshah, who not only performed but also composed the track. The upbeat and catchy song, “Let me let me… Let me make you move…,” became the campaign's signature, playing across TV, digital platforms, and music streaming services. The music video quickly gained traction, amassing over a million YouTube views within days of its release.
By associating with Badshah, Yamaha aimed to connect with its youthful audience, aligning the Ray ZR with the energetic and trendy lifestyle of young music lovers. The campaign received extensive exposure through television, print, and digital marketing, with the song being featured on major music channels and streaming platforms. Yamaha saw this as a strategic move, given Badshah’s massive fanbase among the youth, making him the ideal choice to amplify the scooter’s appeal.
Hitachi's #NothingDirty campaign in April 2016 creatively showcased its iClean air conditioner’s automatic cleaning feature by leveraging rapper Badshah’s musical appeal. Conceptualized by Dentsu Creative Impact, the campaign revolved around a unique challenge where VJ Bani J dared Badshah to turn unappealing lyrics into a hit summer anthem mirroring how Hitachi’s technology keeps AC filters effortlessly clean. The result was a catchy, high-energy track that resonated with digital-savvy consumers.
The campaign, primarily digital, gained rapid traction, with the YouTube video surpassing a million views. Badshah’s involvement not only brought youthful energy to the brand but also helped position Hitachi’s innovation in an engaging and relatable manner. By blending music with product functionality, the campaign effectively captured the attention of its target audience.
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