List of All Brands Endorsed by Badshah Till 2025

Q: Which brands has Badshah endorsed?

Badshah has endorsed several top brands, including Pepsi, Yamaha, Hitachi, Dyson, Tuborg, FairPlay, and Droom, among others. His collaborations span industries like beverages, automobiles, consumer electronics, and online gaming.

Q: Why do brands choose Badshah for endorsements?

Brands choose Badshah due to his massive youth appeal, energetic persona, and strong influence in the music and entertainment industry. His ability to connect with young audiences and create engaging content makes him an ideal brand ambassador.

Q: What was Badshah’s role in Pepsi’s endorsement campaign?

Badshah played a key role in Pepsi’s "Check My Fizz" campaign, where he collaborated with Jacqueline Fernandez to create a summer anthem that embodied the brand’s swag and bold attitude. His music and personality aligned perfectly with Pepsi’s youth-centric image.

Q: How did Badshah contribute to Yamaha’s Ray ZR campaign?

Badshah composed and performed a branded music track for Yamaha’s Ray ZR "Mera Swag" campaign. The catchy song, combined with an energetic music video, helped Yamaha connect with younger audiences and reinforce its trendy, adventurous brand positioning.

Q: What was the concept behind Hitachi’s #NothingDirty campaign with Badshah?

Hitachi’s #NothingDirty campaign highlighted the automatic cleaning feature of its iClean air conditioner. Badshah was challenged to turn "gross lyrics" into the coolest summer anthem, creatively drawing a parallel to how Hitachi’s AC stays clean effortlessly.

Q: How can brands collaborate with celebrities like Badshah?

Brands looking to collaborate with Badshah or similar celebrities can partner with Tring, which offers end-to-end celebrity endorsement services. From identifying the right ambassador to managing campaigns and promotions, Tring helps brands execute successful celebrity-driven marketing strategies.

Full List Brands Endorsed by Badshah Till 2025

Brand Name	Category of Business	Description of Brand	Type of Advertisement	Why the Brand Chose Him
Dyson	Home Appliances	Premium home technology brand known for vacuum cleaners, air purifiers, and hairstyling tools.	Digital Campaigns, Social Media	His modern and stylish image aligns with Dyson’s premium and tech-savvy appeal.
Yamaha	Automotive	Leading motorcycle and scooter manufacturer known for performance and innovation.	TV Commercials, Print Ads, Digital	His energetic and youthful persona resonates with Yamaha’s adventurous and dynamic brand positioning.
Hitachi	Consumer Electronics	Global brand offering air conditioners, refrigerators, and other home appliances.	TV Commercials, Print Ads	His mass appeal and credibility in the youth segment help reinforce Hitachi’s innovative and high-quality image.
Tuborg	Alcoholic Beverages	Popular beer brand known for its vibrant and social appeal.	TV Commercials, Digital, Events	His association with music and party culture complements Tuborg’s fun and youthful brand image.
Pepsi	Beverages	Iconic soft drink brand known for its bold and refreshing appeal.	TV Commercials, Digital, Social Media	His cool and trendy personality fits perfectly with Pepsi’s youth-centric and rebellious branding.
FairPlay	Online Gaming & Betting	Digital gaming and betting platform offering sports and casino games.	Digital Campaigns, Social Media	His strong fan following and engagement with youth enhance FairPlay’s reach in the gaming and sports community.
Droom	E-commerce (Automobile)	Online marketplace for buying and selling automobiles, including cars and bikes.	Digital Campaigns, TV Commercials	His influence in the urban and aspirational market aligns with Droom’s tech-driven and convenient car-buying experience.

Top Brand Endorsement Campaigns by Badshah

Pepsi

Pepsi’s summer anthem, Check My Fizz, launched in May 2022, brought together youth icons Badshah and Jacqueline Fernandez to create an energetic and vibrant campaign. As an extension of the Har Ghoont Mein Swag campaign, the anthem reinforced Pepsi’s confidence, individuality, and self-expression philosophy. The song, produced in collaboration with One Digital Entertainment and Universal Music Group, was designed to connect with the younger generation, reflecting their lively and unapologetic attitude. Directed by Bollywood filmmaker Ahmed Khan, the music video featured high-energy dance moves, striking visuals, and an infectious beat that made it a party favourite.

Badshah, known for his chart-topping music and swag-filled persona, was the perfect choice to drive Pepsi’s message of self-belief and boldness. His long-standing association with the brand further strengthened the campaign’s impact. Speaking on the collaboration, he highlighted how Pepsi’s challenger philosophy resonated with his personality, making the anthem a natural extension of his artistic style. The campaign successfully positioned Pepsi as a refreshing drink and a cultural movement that celebrates the unstoppable spirit of the youth.

Yahama

Yamaha's Ray ZR Mera Swag campaign in July 2016 leveraged the power of music and celebrity influence to appeal to young riders. Sony Music collaborated with Yamaha to create a branded music video featuring rapper Badshah, who not only performed but also composed the track. The upbeat and catchy song, “Let me let me… Let me make you move…,” became the campaign's signature, playing across TV, digital platforms, and music streaming services. The music video quickly gained traction, amassing over a million YouTube views within days of its release.

By associating with Badshah, Yamaha aimed to connect with its youthful audience, aligning the Ray ZR with the energetic and trendy lifestyle of young music lovers. The campaign received extensive exposure through television, print, and digital marketing, with the song being featured on major music channels and streaming platforms. Yamaha saw this as a strategic move, given Badshah’s massive fanbase among the youth, making him the ideal choice to amplify the scooter’s appeal.

Hitachi

Hitachi's #NothingDirty campaign in April 2016 creatively showcased its iClean air conditioner’s automatic cleaning feature by leveraging rapper Badshah’s musical appeal. Conceptualized by Dentsu Creative Impact, the campaign revolved around a unique challenge where VJ Bani J dared Badshah to turn unappealing lyrics into a hit summer anthem mirroring how Hitachi’s technology keeps AC filters effortlessly clean. The result was a catchy, high-energy track that resonated with digital-savvy consumers.

The campaign, primarily digital, gained rapid traction, with the YouTube video surpassing a million views. Badshah’s involvement not only brought youthful energy to the brand but also helped position Hitachi’s innovation in an engaging and relatable manner. By blending music with product functionality, the campaign effectively captured the attention of its target audience.

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