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List of All Brands Endorsed by Badshah Till 2025

Discover the full list of brands endorsed by Badshah till 2025. Explore his top brand collaborations, including Pepsi, Yamaha, Hitachi, and more. Learn how Tring can help your brand partner with celebrities for impactful marketing campaigns.

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Badshah, one of India's most influential music icons, has built a strong presence in the brand endorsement space, collaborating with top companies across various industries. From consumer electronics and automobiles to beverages and online gaming, his association with leading brands has been driven by his energetic persona, youth appeal, and deep connection with pop culture. Over the years, Badshah has fronted high-impact campaigns for brands like Pepsi, Yamaha, Hitachi, Dyson, and more, seamlessly blending his music with brand storytelling. His ability to resonate with young audiences makes him a go-to choice for brands looking to amplify their presence through celebrity endorsements.

If you're considering leveraging a celebrity like Badshah or a top athlete as your brand ambassador, Tring can help you achieve this with end-to-end celebrity endorsement services. From identifying the perfect celebrity match for your brand to handling negotiations, campaign execution, and digital amplification, Tring ensures a seamless endorsement journey. Partner with Tring to take your brand’s visibility and engagement to the next level.

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Full List Brands Endorsed by Badshah Till 2025

Brand Name Category of Business Description of Brand Type of Advertisement Why the Brand Chose Him
Dyson Home Appliances Premium home technology brand known for vacuum cleaners, air purifiers, and hairstyling tools. Digital Campaigns, Social Media His modern and stylish image aligns with Dyson’s premium and tech-savvy appeal.
Yamaha Automotive Leading motorcycle and scooter manufacturer known for performance and innovation. TV Commercials, Print Ads, Digital His energetic and youthful persona resonates with Yamaha’s adventurous and dynamic brand positioning.
Hitachi Consumer Electronics Global brand offering air conditioners, refrigerators, and other home appliances. TV Commercials, Print Ads His mass appeal and credibility in the youth segment help reinforce Hitachi’s innovative and high-quality image.
Tuborg Alcoholic Beverages Popular beer brand known for its vibrant and social appeal. TV Commercials, Digital, Events His association with music and party culture complements Tuborg’s fun and youthful brand image.
Pepsi Beverages Iconic soft drink brand known for its bold and refreshing appeal. TV Commercials, Digital, Social Media His cool and trendy personality fits perfectly with Pepsi’s youth-centric and rebellious branding.
FairPlay Online Gaming & Betting Digital gaming and betting platform offering sports and casino games. Digital Campaigns, Social Media His strong fan following and engagement with youth enhance FairPlay’s reach in the gaming and sports community.
Droom E-commerce (Automobile) Online marketplace for buying and selling automobiles, including cars and bikes. Digital Campaigns, TV Commercials His influence in the urban and aspirational market aligns with Droom’s tech-driven and convenient car-buying experience.

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Top Brand Endorsement Campaigns by Badshah

Pepsi

Pepsi’s summer anthem, Check My Fizz, launched in May 2022, brought together youth icons Badshah and Jacqueline Fernandez to create an energetic and vibrant campaign. As an extension of the Har Ghoont Mein Swag campaign, the anthem reinforced Pepsi’s confidence, individuality, and self-expression philosophy. The song, produced in collaboration with One Digital Entertainment and Universal Music Group, was designed to connect with the younger generation, reflecting their lively and unapologetic attitude. Directed by Bollywood filmmaker Ahmed Khan, the music video featured high-energy dance moves, striking visuals, and an infectious beat that made it a party favourite.

Badshah, known for his chart-topping music and swag-filled persona, was the perfect choice to drive Pepsi’s message of self-belief and boldness. His long-standing association with the brand further strengthened the campaign’s impact. Speaking on the collaboration, he highlighted how Pepsi’s challenger philosophy resonated with his personality, making the anthem a natural extension of his artistic style. The campaign successfully positioned Pepsi as a refreshing drink and a cultural movement that celebrates the unstoppable spirit of the youth.

Yahama

Yamaha's Ray ZR Mera Swag campaign in July 2016 leveraged the power of music and celebrity influence to appeal to young riders. Sony Music collaborated with Yamaha to create a branded music video featuring rapper Badshah, who not only performed but also composed the track. The upbeat and catchy song, “Let me let me… Let me make you move…,” became the campaign's signature, playing across TV, digital platforms, and music streaming services. The music video quickly gained traction, amassing over a million YouTube views within days of its release.

By associating with Badshah, Yamaha aimed to connect with its youthful audience, aligning the Ray ZR with the energetic and trendy lifestyle of young music lovers. The campaign received extensive exposure through television, print, and digital marketing, with the song being featured on major music channels and streaming platforms. Yamaha saw this as a strategic move, given Badshah’s massive fanbase among the youth, making him the ideal choice to amplify the scooter’s appeal.

Hitachi

Hitachi's #NothingDirty campaign in April 2016 creatively showcased its iClean air conditioner’s automatic cleaning feature by leveraging rapper Badshah’s musical appeal. Conceptualized by Dentsu Creative Impact, the campaign revolved around a unique challenge where VJ Bani J dared Badshah to turn unappealing lyrics into a hit summer anthem mirroring how Hitachi’s technology keeps AC filters effortlessly clean. The result was a catchy, high-energy track that resonated with digital-savvy consumers.

The campaign, primarily digital, gained rapid traction, with the YouTube video surpassing a million views. Badshah’s involvement not only brought youthful energy to the brand but also helped position Hitachi’s innovation in an engaging and relatable manner. By blending music with product functionality, the campaign effectively captured the attention of its target audience.

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