Most Followed Indian Celebrities on Instagram in 2025

Explore how top Indian celebrities like Deepika Padukone and Katrina Kaif are building digital empires on Instagram through content, community, and powerful brand partnerships.

In today’s digital-first world, Indian celebrities are not just stars on-screen, they’re social media powerhouses. Platforms like Instagram have become the go-to space for fan engagement, trendsetting, and personal branding. From Bollywood actors and cricket legends to music icons and digital sensations, these celebrities have built massive followings, turning their profiles into a blend of entertainment, lifestyle, and influence.

But it doesn’t stop at likes and views. With their ability to drive conversations and spark trends, these stars have become a top choice for brands looking for high-impact celebrity endorsements. Whether it’s a luxury fashion house, a skincare label, or a fitness brand, companies are lining up to collaborate with India’s most followed celebrities, knowing their endorsement reaches millions in seconds.

This blog explores the most followed Indian celebrities on Instagram, what they post, how they engage, and how their digital presence has turned into a powerful platform for brand partnerships and endorsements.

Top 10 Most Followed Indian Celebrities on Instagram

Most Followed Indian Celebrities on Instagram

1. Virat Kohli

Instagram ID: @virat.kohli

Virat Kohli is not just one of the greatest modern-day cricketers, but also the most followed Indian on Instagram. Known for his aggressive on-field style and fitness-driven lifestyle, he has become a top pick for premium athletic, health, and fashion brands. His endorsements include Puma, Audi, MRF, and Too Yumm, among others. His posts often blend family moments, workout clips, and brand collaborations with a sleek and consistent tone.

2. Shraddha Kapoor

Instagram ID: @shraddhakapoor

Shraddha Kapoor’s easy-going charm and down-to-earth persona have made her one of the most relatable celebrities on Instagram. With a following that spans all age groups, her content is a mix of candid selfies, dance reels, skincare routines, and campaign shoots. Shraddha is a top choice for beauty and lifestyle brands that want to appeal to young, urban India. She has endorsed Lakmé, Veet, The Body Shop, and Realme, among others. Her feed reflects warmth, simplicity, and effortless style, qualities that make her collaborations feel genuine and engaging.

3. Priyanka Chopra

Instagram ID: @priyankachopra

Priyanka Chopra is a global icon whose Instagram presence bridges the worlds of Bollywood and Hollywood. Known for her glamorous style, philanthropy, and entrepreneurial ventures, she uses her platform to showcase both red carpet elegance and everyday authenticity. She’s endorsed brands like Bulgari, Crocs, and Max Factor, while also promoting her own sustainable haircare brand, Anomaly. Her posts range from behind-the-scenes glimpses to family time and high-profile campaigns, always polished and purposeful, reflecting her global appeal and influence.

4. Alia Bhatt

Instagram ID: @aliaabhatt

Alia Bhatt’s Instagram captures her evolution from teen sensation to powerhouse performer and conscious entrepreneur. Her content is a mix of film promotions, relaxed candid shots, and heartfelt personal updates. With a gentle and youthful tone, Alia connects naturally with Gen Z and millennial audiences. She endorses global brands like Gucci, along with homegrown names like MakeMyTrip, Manyavar, and her own eco-friendly kidswear line, Ed-a-Mamma. Her online presence blends style and substance, making her a favorite for campaigns that value authenticity and fresh energy.

5. Katrina Kaif

Instagram ID: @katrinakaif

Katrina Kaif is known for her understated glamour and disciplined lifestyle, and her Instagram is a perfect reflection of that. Whether she’s posting a behind-the-scenes photo from a shoot or promoting her makeup line Kay Beauty, her content is always polished and poised. She’s collaborated with brands like Reebok, Tropicana, and Nykaa, combining luxury appeal with wellness-forward messaging. With an aesthetic that leans minimal and sophisticated, Katrina’s digital presence appeals strongly to beauty, fitness, and fashion brands aiming for elegance and impact.

6. Deepika Padukone

Instagram ID: @deepikapadukone

Deepika Padukone brings a sense of calm elegance and purpose to her social media. Her Instagram combines fashion-forward visuals with mental health advocacy and brand campaigns. As the founder of the LiveLoveLaugh Foundation, she often balances glamor with substance. She has collaborated with global giants like Louis Vuitton, Levi’s, and Adidas, creating content that feels thoughtful and iconic. Whether it’s a fashion editorial or a foundation awareness post, Deepika’s presence is marked by intention, making her a powerful ambassador for premium, values-driven brands.

7. Neha Kakkar

Instagram ID: @nehakakkar

Neha Kakkar brings high energy and emotional connection to her Instagram feed. Her posts include song promos, wedding memories, stage performances, and fun, behind-the-scenes moments from her music journey. With a massive fanbase across India, Neha is a strong fit for youth-focused and mass-appeal brands. She’s worked with Vivo, Boat, and several regional and national beauty products. Her relatable vibe, expressive content, and pan-India reach make her one of the most influential digital voices in the Indian music and entertainment space.

8. Jacqueline Fernandez

Instagram ID: @jacquelienefernandez

Jacqueline Fernandez’s social media is a celebration of joy, wellness, and vibrant living. Her feed features dance reels, fitness sessions, pet moments, and collaborations that radiate positivity. She’s been associated with Puma India, The Body Shop, and Colorbar, among others. Jacqueline’s approachable yet glamorous vibe makes her relatable to a wide demographic, from college-goers to wellness enthusiasts. Her cheerful personality and versatility on camera make her an ideal fit for lifestyle and feel-good brand messaging.

9. Urvashi Rautela

Instagram ID:@urvashirautela

Urvashi Rautela’s Instagram is a glamorous visual diary of red carpet moments, bold fashion statements, fitness routines, and international appearances. Her content is larger-than-life, drawing attention from both fans and luxury lifestyle brands. She’s collaborated with names like Daniel Wellington, UrbanGabru, and international beauty labels. Known for her dramatic visuals and strong digital persona, Urvashi brings aspirational glamor to every brand association—making her a top choice for beauty, fashion, and fitness campaigns looking for bold impact.

10. Anushka Sharma

Instagram ID: @anushkasharma

Anushka Sharma maintains a minimalist, intentional digital presence that reflects her real-life approach. Her posts include serene travel pictures, family moments, and occasional glimpses into her brand endorsements. She’s collaborated with Nivea, Myntra, and her own label, Nush. Anushka’s strength lies in her subtle yet impactful presence, she doesn’t post often, but when she does, it feels authentic and meaningful. This thoughtful tone resonates well with conscious, quality-driven brands seeking long-term credibility over hype.