How to Promote an Accounting Business?

For an accounting business, simply providing quality services is no longer enough to attract and retain clients. As an accounting professional, you need to proactively promote your business and demonstrate the unique value you offer. Let's explore top tactics to effectively promote your accounting firm and position it for long-term success.

This post is designed to help you better market your accounting firm. You will find some of the best marketing and brand promotional strategies that you can use to get more clients.

How will you judge the effectiveness of your marketing efforts? It's EASY! Does it produce the results that you desire? Let us explain how you can effectively promote your accounting business and gain long-term success.

How to Promote an Accounting Business?

Navigating through the different ways of promoting your accounting firm can be a daunting task, especially when you dont know where to begin. Which is why we've made things simpler for you. Read below to find out how you can promote an accounting business and create a long-term successful strategy that drive results. 

Have a Clearly Defined Unique Selling Proposition 

Do you want to fit in, or stand out? In order to thrive in today's cluttered marketplace, every business owner must be able to clearly articulate an answer to the following questions:

• Why should someone do business with you, rather than your competitor?

• What makes your business unique?

• What problem are you solving that your customers have?

To answer the above questions, think on:

• Do you offer 24-hour, 7-day-a-week service?

• Do you offer the lowest price in the marketplace?

• Do you offer a no-risk guarantee?

Having a strong USP helps you stand out differently from your competitors. And, catering to what your customers need is the best way to make your business not only unique but trustworthy and reliable. 

Find Out What Your Customers Want

What is the first step in fulfilling your customer's needs? Discovering what their needs are. Understand what's most important to them.

Here, guessing can be futile. You may assume that price is the most important thing to them; when they really want is a fast service. You may believe fast services are what they want; when what they desperately want is a friendly and personal touch.

But, how do you find out what they want? It's simple! People won't tell you what they want unless you ask, so ask!

An accounting firm can effectively gather feedback and understand their customers' needs through a variety of methods, including:

1. Surveys: Periodically send out online surveys to your client base, asking them to provide input on the services they value most, areas for improvement, and any unmet needs.

2. Feedback Forms: Include a simple feedback form on your website or after client meetings, encouraging clients to share their thoughts and suggestions.

3. Client Interviews: Schedule one-on-one interviews with your top clients to have in-depth discussions about their experiences, pain points, and expectations.

4. Focus Groups: Bring together a small group of clients to participate in moderated discussions about your services, industry trends, and potential improvements.

By proactively seeking feedback through these channels, your accounting firm can gain valuable insights to better align your offerings with your customers' evolving needs and preferences.

Offer Your Customers Something of Value for Free

What stops a customer from buying from you? Are they not sure what you offer is worth their hard-earned money? If that's the case, you need to make it easy for them to buy from you. Think about how you can reduce their risk.

If you provide a service, let them try it at no cost on a trial basis. If you are a lawyer or consultant, offer them a free consultation session. You can also offer them a money-back, no-questions-asked guarantee on any product they buy. 

We understand that you might think that people might take advantage of you. Well, could you not give it a try for a month? We've seen many accounting firms try this method and it works for them. You will be pleasantly surprised by the results you get. If you are not confident in your product or service, then work on improving it. Almost no one rejects a good service.

Create a Wealth of Information for Your Customers

When you have a tonne of information in wealth and financial planning, it'll help you communicate a valuable nugget of information. And, when you do that, there's a high probability that it'll lead to demand for additional services from you. 

Example:
If you educate your customers on research and development tax credits, and let's assume that one of your customers has a software company, they are very likely to ask for your help in applying those credits.  

Ideally, you should communicate with each one of your clients on a regular basis all year round. This helps your customers to not feel bombarded with too much information in one meeting.

Sell Benefits Rather than Features

When promoting your accounting firm, it's crucial to focus on selling the benefits of your services rather than just the features. Customers don't just care about the technical details of your accounting expertise; they want to know how your services can solve their specific problems and improve their lives.

Instead of listing your qualifications or the number of years you've been in business, highlight how your accounting solutions can save your clients time, reduce their tax burden, or give them greater clarity of their finance. Explain how working with your firm can help them achieve their personal or business goals, such as growing their revenue, minimizing risk, or planning for a comfortable retirement. Tell them how the features of your product or service will help them make their life easier and so on.

By emphasizing the real-world advantages of your accounting services, you'll make a stronger emotional connection with your target audience. They'll be more likely to perceive your firm as a trusted partner that can add tangible value to their lives, rather than just another service provider. This benefits-focused approach can help you stand out in a crowded market, attract more high-quality leads, and convert them into loyal, long-term customers.

Clean and Maintain an Up-To-Date Customer Database

Your customer list could be a gold mine for you if you use it right. Rather than always working to bring new customers in the door, why not take advantage of the goodwill you have already built with your existing customers?

Let us give you some examples of how you can do that.

• Experiment by extending special offers to your existing customers

• Ask for referrals and discount/pay commission them accordingly

• Send them a card on their birthday or special occasions

• Call and ask what they most enjoyed or disliked about doing business with you

Since you worked so hard to develop these relationships, it would be a missed opportunity if you let them go without keeping them as your existing customers in the future as well. Recognize their value and work hard to re-delight them.

Start Sending Emails - (For Existing Clients)

You already must have the email of your existing clients. We suggest that you send one or two emails every month to each one of your clients. These emails should cover ONE financial topic. You need not cover many as it'll drive away from the purpose of your email, which is to provide them with information and also to increase your recall value. Your email needs to be relevant to the needs and interests, stage of life, situation, etc. of each client.

Remember, if your emails are not relevant, they won't get read. But on the contrary, if they are super-relevant, your client will open and read the email.

We hope that these accounting business promotional strategies can help you attract more high-quality leads, convert them into loyal customers, and drive sustainable growth for your accounting firm. 

3 Common Mistakes Accounting Firms Make in Their Promotional Strategy

Before we leave you to strategize your upcoming successful promotional strategy, let’s look at the three most common mistakes that you could avoid making. 

1. Not Using Headlines in Advertisements

You have at most a couple of seconds to grab someone's attention, when they read a newspaper, google ad, etc. So, when you write an attention-grabbing headline, you ensure that the reader will continue to read the rest of the advertisement. 

Treat your headline as the headline of the ad!

Another great way to grab the attention of your potential customers is by featuring a famous celebrity in your brand advertisement. Since celebrities are well-known faces and have a huge fan following, people likely will tend to listen to you more than when your business not having a face at all. People resonate with people and not necessarily with the brand. 

Talk to us if you want to secure a celebrity endorsement deal. Our team of experts will help you find the perfect celebrity of your choice who will lend your brand a face in the marketplace. 

2. Not Testing Price Points, Packages and Pitches

How do you know what ad, what price what offer will appeal most to the customers? You don’t! Unless you try to find out what does. One way to test everything is by putting these things to vote.

Ask yourself these questions:

• Rather than running one newspaper or online ad for three weeks, why not run three different ads for three weeks and measure which one draws better? 

• Instead of putting all your advertising into a newspaper ad, why not split between newspaper and the internet to measure results?

• Why not price your products and services at different points and see which sells more? 

Cheaper may not always be better for some people. One price may outperform another for a variety of reasons and your job is not to know why, but to find what works for you. 

3. Making it Difficult to do Business With You

It's true, that some businesses due to bad management or poorly trained sales staff, can make it harder for themselves to gain and maintain customers.

Ask yourself the following questions and then solve them promptly!

• Are your sales staff knowledgeable about your products and services?

• Does someone answer your phone promptly, and also in a friendly manner?

• Can people find your phone number, email, and location easily?

Put yourself in your customer's shoes. Don't make them work. They won't!

There are many bad websites that cost the company a hefty amount due to them not providing easy access to phone numbers, customer support solutions, etc. 

Keep in mind that your customers have better things to do than waste time with you if you do not have these things fixed. 

Promote Your Accounting Business with Celebrity Endorsements!

Skyrocket your accounting firm's visibility and credibility with the power of celebrity endorsements! By aligning your brand with a reputable public figure, you can instantly boost your appeal and reach a wider audience of potential clients.

Whether it's a renowned financial expert, a respected business leader, or a celebrity with a strong personal brand, the right celebrity promotion can lend tremendous social proof to your accounting services. 

Connect with our team of marketing specialists, and we'll help you identify the perfect celebrity partner to amplify your firm's message and drive impressive results. Don't miss out on this transformative marketing opportunity - let's collaborate today!