Tring X BGauss with Ajay Devgn

Explore the collaboration between Tring and BGauss featuring Ajay Devgn. The campaign brought a trusted and recognisable voice to BGauss’s mobility story, making the brand message easier for audiences to connect with on digital platforms.

BGauss partnered with Ajay Devgn for a short branded film released through Tring, with the campaign being publicly presented on YouTube as a brand collaboration. That setup gives the ad film a clean, digital-first shape built for quick recall and easy viewing.

BGauss positions itself as an electric scooter brand, and its website highlights models such as the BG RUV 350, BG MAX C12, and BG OoWah. That makes the collaboration feel straightforward and category-relevant from the start. 

Rather than trying to do too much, the campaign keeps the celebrity association at the center, which is exactly what works best in a short-format brand film.

Requirements

The brief needed an ad film that could introduce BGauss clearly and keep the message easy to follow in a short runtime. Since the campaign was publicly listed as a Tring-produced collaboration, the creative had to work fast while still feeling polished and ready for digital use.

The deliverables also had to feel social-friendly and compact, which means the celebrity choice played a major role in how the brand would be remembered. In a format like this, the face on screen needs to help the audience trust the message almost immediately. BGauss’s own public communication around the partnership also frames Ajay Devgn as a way to strengthen its reach in smart, reliable, future-ready mobility.

Why Ajay Devgn Was The Best Choice for BGauss?

Ajay Devgn was a strong fit because his public image already carries credibility, mass appeal, and strong recognition. His official Instagram profile shows 12M followers, giving the collaboration a familiar face with a very strong digital presence.

That kind of presence works well for an electric mobility brand because the audience needs the communication to feel grounded and easy to trust. NDTV’s coverage of the announcement quotes BGauss saying that Devgn’s integrity and mass appeal align with the brand ethos, while the company positions the partnership as a way to promote smart, reliable, future-ready mobility.

The pairing also suits the brand’s tone because the campaign is built around clarity and quick recall, not over-explanation. That gives the brand a cleaner way to stay in the viewer’s mind after a short watch.

Campaign

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The creative approach stayed simple and brand-led. The public YouTube listing clearly frames the ad film as a BGauss collaboration with Ajay Devgn, which means the celebrity-brand connection is the core of the campaign rather than just a supporting detail.

That kind of short-format execution works best when the brand can rely on a straightforward association and a clean presentation. BGauss already has a defined EV scooter lineup on its site, so the campaign could focus on making the brand feel familiar, trustworthy, and easy to recall.

The result is a compact digital campaign that is easy to place, easy to understand, and easy to remember. That is often what makes a short celebrity collaboration feel effective.

How Tring Helped In Creating This Campaign?

Tring managed the collaboration end-to-end, and the public video listing identifies Tring as the celebrity agency and Tring Studios as the production house behind the ad film. That means the brand, the celebrity, and the final output were handled within one coordinated workflow.

For a short-form campaign like this, that kind of support matters because the message has to stay consistent from planning to delivery. It helps the final ad film feel clean, cohesive, and ready for digital distribution without losing its impact.

Shoot Specifics

Why Tring is the Right Partner for Celebrity Collaborations

This campaign shows how the right celebrity pairing can make a brand feel more memorable and easier to trust. By bringing BGauss together with Ajay Devgn in a short digital film, Tring helped the brand create a clear, recognizable presence in a compact format.

Tring’s value lies in making the collaboration feel like a complete campaign rather than just a celebrity appearance. The public listing reflects Tring’s role across agency and production, which is what helps the final film feel cohesive and ready for distribution.

If a brand wants a celebrity-led campaign that feels polished, direct, and built for digital attention, Tring provides the network and execution support to make that happen.