Bollywood celebrities have become powerful influencers in the automotive industry, lending their star power to various car brands in India. In this blog, we’ve highlighted the top 10 Bollywood celebrity ambassadors for car brands, showcasing how these icons enhance brand visibility and drive consumer interest.
Your information is safe with us
According to the market insights shared by Statista, India's automotive industry is a significant contributor to the nation's economy, with the passenger car market projected to reach a revenue of approximately $24.6 billion in 2025 and expected to grow at an annual rate of 1.93% from 2025 to 2029, reaching $26.5 billion by 2029.
In this competitive landscape, brands often leverage celebrity endorsements to enhance visibility and influence consumer behavior. Notably, in India, research conducted by IJCTRT shows that 50% of Indian advertisements feature celebrities, a figure significantly higher than the 20% observed in the U.S.
This strategy has been shown to significantly impact brand awareness and consumer preferences, especially among the younger demographic aged 18 to 30.
By associating with popular figures, car brands can effectively capture consumer attention and drive purchasing decisions, making celebrity endorsements a potent tool in the Indian automotive market.
In the Indian automotive industry, celebrity endorsements have become a pivotal strategy for brand promotion, leveraging the star power of Bollywood icons to enhance brand visibility and connect with diverse consumer segments.
This post lists the top 10 Bollywood celebrities who have served as brand ambassadors for various car brands in India, exploring the rationale behind their selection and the objectives of these endorsement campaigns.
Bollywood superstar Shah Rukh Khan has been the face of Hyundai since its early days in India, endorsing models like the Santro, i10, and Creta. His enduring association with Hyundai has been instrumental in building trust and awareness among Indian audiences, showcasing the effective power of celebrity endorsements in branding.
Deepika Padukone, with her widespread popularity and sophisticated image, perfectly aligns with Hyundai’s modern and premium brand identity. Her pan-India appeal and strong connection with young, aspirational audiences make her the ideal ambassador to promote Hyundai cars in India.
Veteran actor Amitabh Bachchan endorsed the Maruti Versa, aiming to position the vehicle as a family-friendly car. His association with the brand was intended to resonate with Indian families, leveraging his image as a respected and trustworthy figure in Indian cinema.
Aamir Khan endorsed the Toyota Innova, aiming to highlight the vehicle's reliability and appeal to Indian families. His association with the brand was intended to resonate with consumers seeking a dependable and spacious family car.
In 2015, Renault India appointed actor Ranbir Kapoor as its brand ambassador to promote its range of cars. His youthful and dynamic persona was intended to resonate with the target audience, enhancing the brand's appeal among younger consumers.
Actor Ranveer Singh endorsed the Maruti Suzuki Ciaz under the Nexa brand. His energetic and charismatic image was leveraged to attract younger buyers, positioning the Ciaz as a stylish and desirable sedan.
John Abraham, known for his passion for automobiles, endorsed Nissan India, aiming to enhance the brand's image in the Indian market. His association with Nissan was intended to resonate with car enthusiasts and promote the brand's vehicles among Indian consumers.
Actor Sunil Shetty endorsed the Ford Endeavour, aiming to highlight the vehicle's ruggedness and appeal to consumers seeking a robust SUV. His association with the brand was intended to resonate with consumers looking for a powerful and reliable vehicle.
Actor Varun Dhawan endorsed the Maruti Suzuki Ertiga, aiming to position the vehicle as a stylish and family-friendly MPV. His youthful and energetic image was leveraged to attract younger families, enhancing the brand's appeal among this demographic.
The strategic use of celebrity ambassadors in the Indian automotive industry serves to enhance brand visibility, build consumer trust, and connect with diverse market segments. By aligning with celebrities whose personas reflect their brand values, car manufacturers can effectively influence consumer perceptions and drive sales.
Are you ready to skyrocket your car brand’s market presence through celebrity endorsement?
With our extensive pool of over 15,000+ famous Indian celebrities, we can help you find the perfect match who aligns with your audience and brand image. Our industry experts specialize in brand promotion and can guide you in collaborating with the right celebrity for impactful brand advertising.
Don’t miss the opportunity to enhance your brand visibility—contact us today to start your journey toward successful brand promotion!
Your information is safe with us