What is Man Matters used for?

Man Matters is a company that offers various products and services for men's wellness, focusing on areas like hair regrowth, beard growth, and overall health. They offer products like Minoxidil solutions for hair loss, beard gummies, derma rollers for stimulating hair follicles, and other products like intimate washes and supplements.

Who is the owner of Man Matters company?

ManMatters is a brand owned by Mosaic Wellness, a digital-first consumer health platform. The company was founded in 2020 by Revant Bhate and Dhyanesh Shah.

Is Man Matters FDA approved?

While some products marketed by Man Matters may contain ingredients like minoxidil, which is FDA-approved for hair loss treatment, Man Matters products themselves are not necessarily FDA-approved as a whole. Some products are marketed with claims like "FDA certified composition" or "FDA-licensed shampoo," but these claims don't necessarily mean the entire product or the company has FDA approval.

Man Matters: Men's Health, Market Insights & Influencer Strategy

The Unmet Need: Shattering the Silence Around Men's Health

The Indian wellness industry has historically served women almost exclusively, with a huge gap in the health and wellness of men. Societal norms and the stigmas of masculinity have dissuaded men from talking openly about, or seeking to address, their health concerns. Man Matters, an innovative wellness brand, launched in 2020 as part of Mosaic Wellness to bridge this gap. It positioned itself as an all-encompassing platform for science-driven solutions for men's hair, skin, sexual, and mental wellbeing.

Market Research and Industry Overview

Man Matters' strategic entry was underpinned by a keen understanding of the burgeoning wellness sector and nuanced consumer behavior in India.

1. The Wellness Market in India: The Indian wellness industry is experiencing exponential growth, having been valued at ₹490 billion in 2022 and projected to expand at a robust CAGR of 20% annually. This surge is primarily fueled by a rapidly escalating health consciousness among the populace. Within this broader landscape, men's wellness is emerging as a particularly dynamic segment. A younger demographic, increasingly attuned to self-care and personal well-being, is actively seeking specialized products and services spanning grooming, fitness, and sensitive health concerns like sexual health. This market intelligence highlighted a significant opportunity for a brand that could address these specific needs.

2. Consumer Behavior Insights: Crucial insights into Indian male consumer behavior informed Man Matters' bold approach. Research indicated that a staggering 70% of Indian men harbor a deep reluctance to openly discuss health issues due to deeply ingrained societal taboos and cultural conditioning. However, a contrasting trend revealed that over 55% of urban men aged 25-40, a key demographic, expressed a willingness to invest in grooming and wellness products. Furthermore, a significant behavioral shift was observed towards online consultations for sensitive health concerns, signaling a readiness for digital-first health solutions that offered privacy and accessibility.

3. Competitive Landscape: Man Matters entered a market with existing players, but identified a clear differentiator.

Direct Competitors: Brands like Beardo, Ustraa, and The Man Company primarily focused on men's grooming (beard care, hair styling, etc.).
International Players: US-based brands like Hims and Roman targeted similar sensitive issues but lacked the localized understanding and accessibility crucial for the Indian market.
Differentiator: Unlike these competitors, who largely concentrated on superficial grooming or fragmented health solutions, Man Matters strategically positioned itself to offer comprehensive, personalized health solutions, crucially complemented by expert consultations. This integrated approach set them apart from the outset.

Core Categories

To address the diverse and often sensitive needs of men, Man Matters developed a comprehensive portfolio of products and services, categorized into key areas:

1. Hair Care: This category offers targeted solutions for common concerns like hair fall, including DHT-blocking shampoos, specialized serums, and nutritional supplements designed to promote hair health and regrowth.

2. Skin Care: Recognizing men's increasing interest in skin health, Man Matters provides solutions for issues such as acne treatment products, anti-aging serums to combat signs of aging, and hydrating moisturizers for overall skin well-being.

3. Sexual Wellness: A particularly sensitive yet crucial category, this includes performance boosters, fertility enhancers, and discreet solutions for common concerns like erectile dysfunction, all aimed at improving men's intimate health.

4. Weight Management: Catering to holistic well-being, this segment features plant-based supplements and structured meal plans designed to support healthy weight management goals.

5. Mental Wellness: Acknowledging the growing importance of mental health, Man Matters offers products like stress relief tablets and provides access to crucial mental health consultations, aiming to support men's psychological well-being.

A Bold Strategy: Influencer-Led Vulnerability

Man Matters instinctively grasped this deep-seated emotional barrier and embarked on a radically different trajectory: influencer-led vulnerability. Instead of investing in aspirational celebrity endorsements, they strategically partnered with a diverse spectrum of influencers who possessed the courage to share their own deeply personal struggles and transformative journeys with various health concerns. This wasn't about showcasing unattainable perfection or flawless lives; it was about embracing raw, unvarnished, and honest experiences.

1. Authentic Storytelling: Influencers, ranging from relatable YouTubers to candid Instagram personalities, openly articulated their battles with hair fall, the often-unspoken challenges of sexual health concerns, or their very real experiences with anxiety and stress. They bravely shared their "before" moments of discomfort, insecurity, and frustration, followed by their genuine "after" progress achieved through Man Matters' tailored solutions. This included sharing unscripted videos, heartfelt testimonials, and even unedited progress photos.

Campaign Example: "My Hair Journey" Series: Many influencers launched multi-part series detailing their hair fall struggles, showing initial photos, discussing their emotional impact, and then meticulously documenting their progress with Man Matters' hair solutions over several months, including product application and visible changes.

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Campaign Example: "Let's Talk About It" Sessions: Influencers hosted live Q&A sessions or candid discussions about sexual health, breaking down myths and encouraging open dialogue, often featuring Man Matters' experts or products as part of the solution.

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2. Relatability Over Perfection: The profound power of this strategy resided in its unparalleled relatability. Viewers encountered individuals who genuinely looked and felt like them, confronting analogous issues. This cultivated an immediate sense of shared experience and empathy, making the audience feel significantly less isolated and far more inclined to explore viable solutions. For instance, an influencer might vividly recount their initial embarrassment about hair thinning, then candidly narrate their decision to embrace Man Matters, meticulously showcasing their journey over weeks or months, thereby building profound trust.

3. Breaking the Stigma: By openly and courageously discussing these previously taboo topics, influencers directly challenged entrenched societal norms and prejudices. Their willingness to be vulnerable served as a powerful catalyst, encouraging their followers to acknowledge their own concerns and proactively seek help, thereby effectively destigmatizing men's health issues across the board.

Campaign Example: "#ItTakesAManToTalk": While not explicitly a Man Matters campaign, their influencer collaborations inherently aligned with and amplified the spirit of such movements, encouraging men to speak up about issues like mental health or performance anxiety, often linking back to Man Matters as a supportive resource.

Beyond Endorsements: Education and Community Building

Man Matters' influencer strategy transcended the conventional boundaries of mere product promotion. These collaborations were meticulously designed to be profoundly educational and robustly community-focused, strategically positioning the brand as an indispensable, trusted resource rather than simply a transactional seller.

1. Factual Information and Expert Access: Influencers frequently integrated credible, factual information about specific health conditions, the scientific efficacy of product ingredients, and the underlying research into their content. They often facilitated engaging Q&A sessions or webinars with certified doctors or healthcare experts associated with Man Matters, providing authoritative insights and effectively dispelling common myths. This crucial educational layer empowered consumers with actionable knowledge, fostering informed decision-making.

Example: "Doctor's Corner with XYYZ”: Regular video series where influencers would interview Man Matters' in-house doctors, addressing common queries about hair loss, skin issues, or sexual health, providing expert-backed advice.

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2. Fostering a Supportive Community: The comment sections and direct messages on these highly engaging influencer posts organically transformed into safe, empathetic spaces for men to share their own experiences, voice their questions, and offer invaluable support to one another. Man Matters actively participated in and moderated these conversations, further solidifying its pivotal role as a supportive community and a compassionate brand. This organic, authentic engagement cultivated a deeply loyal customer base, founded on mutual trust and shared, relatable experiences.

Example: "#ManMattersCommunity": Encouraging users and influencers to share their journeys and support each other using a dedicated hashtag, creating a vibrant online ecosystem of shared experiences and encouragement.

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Impact and Success: Driving Mass Adoption

The tangible results of Man Matters' audacious strategy have been nothing short of significant:

Increased Awareness: The influencer-led campaigns effectively propelled sensitive men's health topics into mainstream discourse, dramatically increasing awareness and understanding among the target demographic that these issues are common and treatable.
Destigmatization: By normalizing open discussions around these previously taboo issues, Man Matters played an indispensable role in significantly reducing the shame, embarrassment, and hesitation associated with seeking help or exploring solutions.
Rapid Customer Acquisition: The profound authenticity and deep relatability of the campaigns resonated deeply with consumers, leading to an undeniable surge in new customers who felt genuinely understood, validated, and confident in trying the brand's solutions.
Strong Brand Recognition: Man Matters rapidly cemented its position as a pioneering leader in the men's wellness space, renowned for its progressive, empathetic, and solution-oriented approach.

Challenges and Future Outlook:

While demonstrably highly effective, this pioneering strategy is not without its inherent challenges. Maintaining unwavering authenticity as the brand continues to scale, ensuring that influencer content remains genuinely transparent and credible, and deftly navigating potential backlash from more traditional societal mindsets are ongoing, critical considerations. Nevertheless, Man Matters has undeniably set a powerful precedent, unequivocally proving that vulnerability, when ethically coupled with credible, accessible solutions, can serve as an extraordinarily potent catalyst for both commercial growth and profound positive social change within the healthcare sector.

Conclusion: A Blueprint for Empathetic Marketing

Man Matters' transformative journey stands as a compelling case study in the power of truly empathetic marketing. By daring to address men's health with a pioneering influencer-led vulnerability, they not only meticulously built a thriving, successful business but also courageously initiated a much-needed and long-overdue cultural shift. Their groundbreaking strategy unequivocally underscores that in today's increasingly conscious consumer landscape, authenticity, deep relatability, and a genuine, unwavering commitment to solving real problems—even the most sensitive ones—are the undisputed ingredients for cultivating enduring brand loyalty and achieving widespread mass adoption