15 Bollywood Celebrities Who Have Endorsed Multiple Major Brands

Explore the Top 15 Bollywood celebrities who have endorsed multiple major brands across fashion, technology, FMCG, automobiles and lifestyle. Find out their brand value, key appeal and popular brand associations in India.

Bollywood celebrities have always been a big part of advertising in India. But today, their role goes much beyond appearing in a television commercial. 

Brands want celebrities who can help them get noticed, build trust, connect with different age groups and create a strong identity around their products. This is why some of India's biggest Bollywood stars have built impressive endorsement portfolios across automobiles, fashion, technology, FMCG, finance, beauty and lifestyle.

A celebrity who can successfully endorse multiple types of brands brings something very valuable to marketers: versatility. 

Some stars have a mass-market appeal, while others are better suited to premium and luxury brands. Some connect strongly with young consumers, while others have built trust across generations.

Recent celebrity valuation studies also show just how commercially powerful these personalities have become. Let's look at 15 Bollywood celebrities who have endorsed multiple major brands and understand what makes them attractive to businesses. 

15 Bollywood Celebrities Who Have Endorsed Multiple Major Brands

1. Shah Rukh Khan

Shah Rukh Khan has one of the strongest celebrity endorsement portfolios in India. His appeal cuts across generations, which allows him to work with everything from automobiles and technology to food, fashion and consumer products. 

His long-running association with Hyundai is particularly notable, while brands such as LG, Myntra, BigBasket, Dubai Tourism and Everest Spices have also used his popularity. Fortune India–Interbrand placed SRK at No. 2 in its 2026 ranking, with a brand value of ₹3,017 crore.

• Brand Value - ₹3,017 crore

• Key Appeal - Trusted, aspirational and widely recognised, with the ability to connect with both mass and premium audiences.

• Major Brands Endorsed - Hyundai, LG, Myntra, BigBasket, Dubai Tourism

For brands looking for nationwide visibility and long-term recall, SRK remains one of the strongest choices in the market.

2. Amitabh Bachchan

Amitabh Bachchan has built a reputation that goes far beyond Bollywood. His deep voice, dignified personality and decades-long career have made him one of India's most well-known and trusted celebrity faces. 

His endorsement portfolio includes Cadbury Dairy Milk, ICICI Prudential Life, Kalyan Jewellers, Dabur Chyawanprash and Gujarat Tourism. His brand value stood at ₹1,933 crore in Fortune India–Interbrand's 2026 ranking.

• Brand Value - ₹1,933 crore

• Key Appeal - Highly trusted and respected across generations, making him ideal for brands that need credibility.

• Major Brands Endorsed - Cadbury, ICICI Prudential Life, Kalyan Jewellers, Dabur Chyawanprash, Gujarat Tourism

His biggest strength is trust. Whether the product is financial, family-focused or premium, Big B can give a campaign instant credibility.

3. Ranveer Singh

Ranveer Singh brings something very different to advertising: energy. His colourful personality, expressive style and ability to make even a simple advertisement entertaining have made him a favourite among major brands. 

His portfolio has included Pepsi, Bingo, Adidas, Tiffany & Co., boAt and Ducati. Fortune India–Interbrand valued his celebrity brand at ₹2,077 crore in 2026, placing him fifth overall.

• Brand Value - ₹2,077 crore

• Key Appeal - Energetic, expressive and distinctive, with strong appeal among young and digitally active audiences.

• Major Brands Endorsed - Pepsi, Bingo!, Adidas, Tiffany & Co., Ducati

Ranveer works especially well when a brand wants its campaign to be memorable, bold and full of personality.

4. Salman Khan

Salman Khan has one of the strongest mass-market fan bases in India. His image as an action star and his connection with audiences across smaller cities make him particularly valuable for brands that want scale. 

Over the years, he has endorsed Thums Up, Pepsi, Dixcy Scott, BharatPe, Realme and Suzuki, among others. In 2025, a valuation placed his brand value at about ₹701 crore.

• Brand Value - ₹701 crore

• Key Appeal - Massive mass-market appeal, strong recall and a larger-than-life personality that connects across India.

• Major Brands Endorsed - Thums Up, Pepsi, Dixcy Scott, BharatPe, Realme

Salman's biggest advantage is reach. A brand looking to communicate with a broad Indian audience can benefit greatly from his familiarity.

5. Katrina Kaif

Katrina Kaif has maintained a strong position in India's advertising industry for years. She is particularly popular with beauty, fashion and lifestyle brands because of her polished image and wide audience appeal. 

She has been associated with brands such as L'Oréal Paris, Etihad Airways, Uniqlo and Slice, while her own beauty brand, Kay Beauty, has further strengthened her image as a beauty entrepreneur. Her estimate brand value in 2023 was at $27.1 million, or roughly ₹225 crore at the exchange rate around that period. 

• Brand Value - Approximately ₹225 crore

• Key Appeal - Elegant, consistent and widely admired, with strong multi-generational appeal.

• Major Brands Endorsed - L'Oréal Paris, Etihad Airways, Uniqlo, Slice, Kay Beauty

Katrina's ability to move between mainstream advertising and premium beauty makes her a flexible choice for brands.

6. Deepika Padukone

Deepika Padukone has successfully built a global image while remaining strongly connected to Indian audiences. This makes her particularly attractive to premium and international brands. Her major associations include Louis Vuitton, Levi's, Adidas, L'Oréal Paris and Tanishq. Fortune India–Interbrand ranked her 11th among India's most valuable celebrity brands in 2026, with a brand value of ₹1,508 crore.

• Brand Value - ₹1,508 crore

• Key Appeal - Elegant, confident and globally recognised, with strong premium and lifestyle appeal.

• Major Brands Endorsed - Louis Vuitton, Levi's, Adidas, L'Oréal Paris, Tanishq

Deepika's biggest advantage is versatility. She can represent a luxury fashion house just as comfortably as a mainstream Indian brand.

7. Alia Bhatt

Alia Bhatt has quickly become one of India's strongest celebrity brands. Her appeal comes from a combination of youth, relatability, fashion influence and international recognition. She has worked with major names such as Gucci, Maybelline, Coca-Cola, Levi's and Samsung. Fortune India–Interbrand ranked her ninth in 2026, with a brand value of ₹1,606 crore.

• Brand Value - ₹1,606 crore

• Key Appeal - Modern, relatable and stylish, with strong appeal among millennials and Gen Z.

• Major Brands Endorsed - Gucci, Maybelline, Coca-Cola, Levi's, Samsung

Alia's ability to balance a premium image with everyday relatability makes her useful across beauty, fashion, technology and lifestyle campaigns.

8. Akshay Kumar

Akshay Kumar is known for his disciplined image, fitness-focused lifestyle and huge national reach. These qualities have helped him work with brands across very different categories. 

His endorsement portfolio includes Thums Up, Harpic, Policybazaar, Honda and Tata among other major names. Fortune India–Interbrand placed him sixth in 2026 with a brand value of ₹2,064 crore.

• Brand Value - ₹2,064 crore

• Key Appeal - Disciplined, dependable and highly recognisable, with strong appeal across mass and family audiences.

• Major Brands Endorsed - Thums Up, Harpic, Policybazaar, Honda, Tata

Akshay is particularly useful for brands that want a celebrity who combines mass appeal with an image of reliability and discipline.

9. Ranbir Kapoor

Ranbir Kapoor has a more understated style compared with some of his contemporaries, and that works well for brands. His boy-next-door image, fashion sense and film career have helped him build associations across fashion, food, technology and automobiles. 

He has endorsed brands including Myntra, Lay's, 7UP, Asian Paints and Lenovo. Fortune India–Interbrand valued his brand at ₹1,363 crore in 2026.

• Brand Value - ₹1,363 crore

• Key Appeal - Charming, stylish and relatable, with a strong connection among young urban consumers.

• Major Brands Endorsed - Myntra, Lay's, 7UP, Asian Paints, Lenovo

His appeal works especially well for brands looking for a modern celebrity who does not feel overly promotional.

10. Vicky Kaushal

Vicky Kaushal has become an increasingly popular choice for brands because of his grounded and relatable image. His rise in Bollywood has also given him strong credibility among younger consumers. 

His endorsement portfolio includes Google India, Visa, Havells, Campus Activewear and Red Chief. Fortune India–Interbrand ranked him 22nd in 2026 with a brand value of ₹670 crore.

• Brand Value - ₹670 crore

• Key Appeal - Grounded, sincere and relatable, with strong appeal among modern Indian consumers.

• Major Brands Endorsed - Google India, Visa, Havells, Campus Activewear, Red Chief

Vicky is a strong example of how a relatable celebrity can build commercial value without relying only on traditional superstar status.

11. Aamir Khan

Aamir Khan has always taken a selective approach to advertising. Instead of appearing in a large number of campaigns, he has generally chosen major associations that fit his image of credibility and quality. His endorsement history includes Coca-Cola, Titan, PhonePe, Dream11 and Thums Up. 

Aamir's latest publicly reported brand-value estimate located in available sources was around $24.9 million in 2020, which was roughly ₹185 crore at the exchange rate then.

• Brand Value - Approximately ₹185 crore based on the latest older public estimate

• Key Appeal - Credible, thoughtful and selective, with strong trust across different age groups.

• Major Brands Endorsed - Coca-Cola, Titan, PhonePe, Dream11, Thums Up

Aamir's selective approach can actually strengthen the value of an endorsement because his associations often feel more considered.

12. Kareena Kapoor

Kareena Kapoor Khan has remained commercially relevant for more than two decades. Her ability to appeal to both younger consumers and mature audiences makes her useful across fashion, beauty, entertainment and consumer categories. 

She has worked with brands including Cadbury, Uniqlo, Tata Play, Lakmé and Bvlgari.

• Brand Value - ₹588 crore

• Key Appeal - Elegant, glamorous and relatable, with strong multi-generational appeal.

• Major Brands Endorsed - Cadbury, Uniqlo, Tata Play, Lakmé, Bvlgari

Kareena's longevity is one of her biggest strengths. Brands can use her image for both aspirational and family-focused campaigns.

13. Anushka Sharma

Anushka Sharma has built a brand image around simplicity, modernity and relatability. She has worked with brands from different categories, including Manyavar Mohey, Nivea, Puma, Livspace and Google Pixel. Her association with brands alongside Virat Kohli has also created strong couple-based campaigns. 

• Brand Value - Approximately ₹285 crore

• Key Appeal - Modern, approachable and authentic, with strong appeal among urban families and younger consumers.

• Major Brands Endorsed - Manyavar Mohey, Nivea, Puma, Livspace, Google Pixel

Anushka's natural screen presence makes many of her advertisements feel more like everyday conversations than traditional celebrity promotions.

14. Hrithik Roshan

Hrithik Roshan has long been associated with fitness, style and aspiration. That positioning has made him a natural choice for brands in fitness, fashion, technology, beverages and luxury. His endorsement portfolio includes Rado, Mountain Dew, HRX, Oppo and Zomato. Fortune India–Interbrand ranked Hrithik 13th in 2026, with a brand value of ₹1,483 crore.

• Brand Value - ₹1,483 crore

• Key Appeal - Aspirational, fit and stylish, with a strong image around performance and self-improvement.

• Major Brands Endorsed - Rado, Mountain Dew, HRX, Oppo, Zomato

Hrithik's strongest advantage is the consistency of his personal brand. Fitness and style have been part of his public identity for years.

15. Priyanka Chopra Jonas

Priyanka Chopra Jonas has built one of the most global celebrity brands to come out of India. Her career spans Bollywood, Hollywood, fashion, business and international entertainment, giving her an unusually wide audience. She has worked with brands such as Pantene, Pepsi, Bulgari, Max Factor and Guess. Fortune India–Interbrand ranked her third in 2026 with a brand value of ₹2,507 crore.

• Brand Value - ₹2,507 crore

• Key Appeal - Globally recognised, confident and versatile, with a rare ability to connect Indian and international audiences.

• Major Brands Endorsed - Pantene, Pepsi, Bulgari, Max Factor, Guess

Priyanka is especially valuable for brands that want an Indian celebrity with genuine international recognition.

Why Do Brands Work With Multiple Bollywood Celebrities?

There is no single formula for a successful celebrity endorsement. Different brands need different personalities.

A mass-market FMCG company may want someone with huge national recognition. A luxury brand may prefer a celebrity with a premium image. A technology company may look for a younger and digitally active personality.

This is why having a large pool of celebrity options is important.

Another major change is the growing importance of digital media. Kroll's 2025 report found that digital endorsements now make up around 60% to 75% of brand associations for several leading celebrities, compared with roughly 40% to 60% in earlier years.

This means celebrities are no longer limited to TV commercials, newspapers or billboards. A single partnership can now include Instagram content, YouTube videos, digital ads, events, product launches and other online campaigns.

What Makes a Celebrity Valuable to a Brand?

The biggest celebrity does not always make the best brand ambassador.

Brands need to look at:

• Audience fit: Does the celebrity reach the people the brand wants to target?

• Personality: Does their public image match the brand?

• Credibility: Will consumers believe the celebrity's association with the product?

• Reach: Can the celebrity create visibility across multiple platforms?

• Relevance: Is the celebrity still culturally relevant?

• Exclusivity: Are they already promoting competing products?

• Campaign goals: Is the brand looking for awareness, trust, sales or premium positioning?

The best campaigns usually happen when the celebrity and the brand feel like a natural match.

Final Words

Bollywood celebrities have become much more than actors who appear on the big screen. Their personalities, audience relationships, social media presence and public images have turned them into powerful marketing assets.

From Shah Rukh Khan's unmatched reach and Amitabh Bachchan's trust to Ranveer Singh's energy, Deepika Padukone's global appeal, Alia Bhatt's youth connection and Priyanka Chopra Jonas's international influence, each celebrity brings something different to the table. 

For brands, the real opportunity is finding the right celebrity for the right campaign.

If your business is planning a celebrity-led marketing campaign, Tring will help you find the right fit. From Bollywood actors and actresses to influencers and other popular personalities, Tring is the go-to platform for businesses and brands looking to book celebrities and influencers for promotion and create campaigns that connect with the right audience.