- Categories
-
Gifting
-
![birthday occasion]()
Birthday Gifts
-
![anniversary occasion]()
Anniversary Gifts
-
![women]()
Women
-
![men]()
Men
-
![Couples]()
Couples
-
-
Others
-
![Couples]()
Wedding Gifts
-
Personal
-
Corporate
-
Special Days
-
-
- How to Tring?
- Support
- Login/SignUp
- Promote my Business
Birthday Gifts
Anniversary Gifts
Women
Men
Couples
Others
Wedding Gifts
Personal
Corporate
Special Days
Looking to be a top player in the auto components sector? Consider celebrity endorsements with Tring India. Celebrities bring in a huge fan following. Thus, using celebrities for advertising your auto components brand will enhance your brand's visibility and credibility and push it further deep into the market.
Your information is safe with us
The auto components industry in India comprises a broad range of products including engine parts, drive transmission and steering parts, body and chassis, suspension and braking parts, equipment, electrical parts, and others. This sector serves a critical requirement for the automotive sector, catering to three main categories: OEMs (Original Equipment Manufacturers), aftermarket parts, and exports.
According to recent studies by the Automotive Component Manufacturers Association of India (ACMA), the Indian auto components industry is poised for significant growth. The sector reported a turnover of over USD 57 billion in the fiscal year 2020-21, with exports accounting for USD 15.17 billion. This turnover marks a steady growth, recovering swiftly from global economic downturns, and is projected to reach over USD 200 billion by 2026.
Imagine hiring a celebrity, well-recognised and admired, as the face of your auto components brand. This move isn't just about adding a star-studded touch; brand promotion by a celebrity is a strategic game changer. Celebrities can enhance your automotive brand's attractiveness and get it noticed by top auto companies.
Celebrities catch eyes, build trust, and spark curiosity in your products, making them even more attractive to buyers. Also, having a celebrity recommend your brand shines a light on its value and suggests that it is of top quality. Now, how will you find the perfect celebrity to endorse your product and talk about your brand?
This is where Tring India comes into the picture. We help you find the right celebrity that resonates with your brand's personality and portrays what your brand is all about.
Fasten your seatbelt, as this could be the ride that takes your brand to new heights.
Instagram Takeovers and Stories: Have celebrities take over the tyre brand's Instagram account for a day, sharing content from their perspective, including how they use the products in their daily life or during special automotive events.
Facebook Live Q&As: Host question and answer sessions with celebrities on Facebook Live, discussing tyre safety, maintenance tips, and why they choose your brand.
Twitter Chats: Engage in Twitter chats where celebrities and fans can discuss various aspects of car maintenance, focusing on tyres, sharing personal anecdotes, and promoting the brand’s USPs.
Behind-the-Scenes Footage: Share behind-the-scenes videos of celebrities using the tyres in their personal cars, during races, or on adventurous trips, highlighting the product’s durability and performance.
Tutorial Videos: Create tutorial videos with celebrities demonstrating how to check tyre pressure, change a tyre, or select the right tyre for different vehicles and conditions.
Celebrity Testimonials: Have celebrities share their genuine testimonials about their experience with the tyres, focusing on specific features they love.
Auto Shows: Collaborate with celebrities to make appearances at auto shows, where they can speak about the brand, participate in tyre demonstrations, or unveil new products.
Racing Events: Sponsor racing events where celebrities can participate, using vehicles equipped with the brand’s tyres. This could also include pit-stop challenges featuring the brand’s tyres.
Charity Drives: Organise charity drives with celebrity endorsements, where for every mile driven, the company donates a certain amount to a chosen cause, showcasing the tyres' performance and company values.
Print and Outdoor Ads: Feature celebrities in print and outdoor advertising, showing them in dynamic poses with cars outfitted with the brand's tyres. Use powerful taglines that relate to the celebrity's persona.
Television and Online Commercials: Produce high-impact TV and online commercials starring celebrities, showcasing the thrill of driving on the brand’s tyres through high-adrenaline scenarios or emotive storytelling.
Co-Branded Merchandise: Release co-branded merchandise like miniature car models, calendars, or posters featuring the celebrities and the tyre brand together, which can be used as giveaways or collector’s items.
Celebrity Blogs and Articles: Invite celebrities to contribute blogs or articles to the brand’s website, sharing their insights on tyre safety, innovation, and their personal experiences.
Podcasts: Sponsor or create podcasts where celebrities discuss cars, racing, and the importance of reliable tyres, subtly integrating the brand’s messaging.
Interactive Web Experiences: Develop interactive web experiences, such as AR (Augmented Reality) or VR (Virtual Reality), where users can see celebrities interact with the brand’s tyres in immersive settings.
Mobile Games: Release mobile games or apps where celebrities feature in racing games or tyre challenge games, driving vehicles with the brand’s tyres.
Personal Social Media Posts: Apart from brand-led campaigns, encourage casual endorsements where celebrities share their personal experiences with the tyres on their personal social media accounts.
Long-Term Ambassadors: Instead of one-off endorsements, appoint celebrities as long-term brand ambassadors to build a stronger association and trust between the celebrity, the brand, and the consumers.
Using celebrities for tyre branding has become a popular strategy for many companies. This method of tyre branding can significantly boost a brand's visibility and appeal. When a famous person endorses a product, their fans and followers are more likely to notice and trust the brand. This is because people often admire celebrities and value their choices.
So, if you are thinking about crafting a tyre branding strategy, having a celebrity endorse your tyres can also create a sense of reliability and quality. If a well-known figure trusts your tyres for their own vehicles, it suggests that the tyres are of high quality and can be depended on. This association can make customers feel more secure about their purchase.
Additionally, celebrities can help with tyre branding by connecting the product with certain desirable qualities, such as luxury, strength, or speed, depending on the celebrity’s public image. This can attract specific customer groups who aspire to these traits.
Moreover, tyre branding through celebrities can make the brand stand out in a competitive market. It allows the brand to be memorable and easily recognizable, which is crucial in attracting new customers and retaining existing ones. People may not remember the product right away, but they definitely remember the celebrity. Use that to your advantage and make your presence known to your potential customers.
Thus, using celebrities in tyre branding offers a powerful way to convey trust, quality, and desirability, increasing a brand’s market presence and consumer confidence.
Commercial Spots: Feature a celebrity in TV and web commercials where they speak about their personal use of the engine oil, emphasizing its reliability and performance.
Print and Digital Ads: Use images of the celebrity with your product in magazine ads, billboards, and online banners, associating your brand with their recognizable face.
Behind-the-Scenes Series: Produce a video or blog series featuring a celebrity going behind the scenes at your manufacturing plant or R&D center to showcase the technology and science behind your engine oil.
Tutorial Videos: Collaborate with celebrity car enthusiasts to create how-to videos on performing an oil change or maintenance, using your product.
Hashtag Challenges: Create social media challenges led by celebrities where they use or demonstrate the benefits of your engine oil, encouraging fans to participate using a branded hashtag.
Celebrity Takeovers: Allow a celebrity to take over your brand's social media accounts for a day, sharing content related to your engine oil and interacting with your audience.
Meet and Greets: Organise events where fans can meet the celebrity endorser, potentially alongside a service promotion, like a free oil check or a discounted oil change.
Celebrity Appearances: Have celebrities make guest appearances at trade shows or industry events to draw attention to your engine oil booth.
Press Releases: Distribute press releases when a notable personality becomes an ambassador for your engine oil, and have them give interviews about why they chose your brand.
Media Tours: Arrange a media tour where the celebrity visits TV shows, radio programs, and podcasts to talk about their partnership with your engine oil brand.
Autographed Merchandise: Offer limited edition engine oil products that feature the celebrity's signature on the packaging or include a signed photo as a gift with purchase.
Signature Formulations: Develop a special edition engine oil in collaboration with the celebrity, if they're known for their automotive expertise, with unique properties or additives they 'endorse'.
Customer Journeys: Share stories of the celebrity's own experiences with car maintenance and how using the engine oil has made a difference for them, presented through interviews, articles, or mini-documentaries.
Celebrity Testimonials: Use testimonials from the celebrity on your website and in promotional literature to add credibility to the product claims.
Celebrity Experience Giveaways: Host a contest where the prize is a day spent with the celebrity, with activities ranging from a car-related workshop to attending a motorsport event together.
Autographed Prizes: Offer merchandise, like die-cast cars or racing gear, signed by the celebrity as part of a promotional giveaway to customers who purchase your engine oil.
Charity Collaborations: Partner with a celebrity for charity work related to automotive education or the environment, linking your engine oil brand with positive social impact.
Eco-friendly Advocacy: If your engine oil has eco-conscious properties, collaborate with environmentally focused celebrities to promote these benefits.
Authentic Vlogs: Have celebrities create vlog content detailing their experience with your products, such as receiving an oil change or shopping for engine oil.
Sponsored Content: Work with celebrities who are influencers or thought leaders in the automotive space to create sponsored posts about your engine oil.
Live Q&A Sessions: Conduct live Q&A sessions on social media with the celebrity, where they can discuss car maintenance tips and the importance of high-quality engine oil.
Webcast Demonstrations: Host a webcast with the celebrity showing the use of your engine oil in various vehicles, including performance demonstrations or comparisons.
Signature Series: Develop a line of auto parts that feature design inputs from a celebrity, branding it as a special signature series. This could be particularly effective if the celebrity is known for their unique style or car collection.
Documentary Collaboration: Partner with celebrities to produce a web series or a mini-documentary that details the journey of a car build or restoration, highlighting the use of your brand's auto parts throughout the process.
Ride-Alongs: Create an exclusive contest where winners get to go on a ride-along with a celebrity in a vehicle equipped with your brand's auto parts, demonstrating their performance in real-life conditions.
Video Greetings: Offer personalised video greetings from the endorsing celebrity to customers who make significant purchases or are frequent buyers.
Safety Campaigns: Have celebrities lead a campaign about vehicle safety and the importance of reliable auto parts, potentially in partnership with a road safety NGO.
Industry Discussions: Launch a podcast or radio show featuring celebrities as co-hosts, where they discuss automotive trends, innovations, and the importance of high-quality auto parts.
Themed Subscriptions: Introduce a celebrity-themed subscription box filled with selected auto parts and accessories for the car enthusiast, with the celebrity contributing to or curating the selections.
Celebrity Lifestyle Features: Produce lifestyle content that features celebrities integrating the auto parts into their daily routines or car collections, this could be through print features or lifestyle-focused digital content.
Challenge Campaigns: Start a social media challenge or contest where followers can submit photos or videos of their DIY auto repair or customization project using your parts, with a celebrity evaluating the submissions.
Autographed Parts: Offer a limited edition of auto parts that come with a celebrity autograph, potentially increasing the item's value among fans and collectors.
Flash Sales: Run online flash sales hosted by celebrities, where they appear on live streams promoting limited-time offers on select auto parts.
AMA (Ask Me Anything) Sessions: Arrange for celebrities to hold AMA sessions on Reddit, Instagram, or Twitter, fielding questions about their favorite auto products from the brand.
Ultimate Fan Experience: Conduct a sweepstakes where winners get a chance to attend a major automotive event or private car show with the celebrity.
Celebrity Racing Schools: Partner with celebrities who are also professional racers to offer a special driving school experience, where participants can learn to drive on a track using cars equipped with the brand's auto parts.
Magazine Partnerships: Get features in car magazines where celebrities talk about their favourite auto parts and why they trust your brand, perhaps with a "day in the life" photo spread showing the parts in use.
Let's understand how hiring celebrities for brand advertising will help your autocomponents brand stand out in the market.
Celebrities can increase a B2B business's visibility due to their sizeable influence and established fan base.
A celebrity's endorsement often fast-tracks your brand to the spotlight. Their influence can quickly raise your brand’s profile, making it more recognisable.
Aligning with a well-reputed celebrity can help you improve your business's credibility and foster trust among potential clients.
A celebrity endorsement can elevate the perceived value of your products. This enhanced brand image will result in increased sales.
In competitive markets, celebrity endorsements help B2B brands stand out as unique and memorable.
Imagine securing a movie star with millions of fans or a popular moto vlogger, whose words influence the automotive tastes and preferences of a vast audience, to vouch for the excellence of your brand. This is not just about getting a nod from a celebrity but leveraging their massive following to elevate your brand's prestige in the highly competitive auto component industry.
When popular personalities like movie stars or automobile YouTubers promote your brand, you are suddenly the talk of the town. With people talking about you, it's easier for you to cater to both, the B2C and B2B markets.
Whether it's a film icon showcasing the unmatched reliability of your transmission systems, or a renowned racer highlighting the advanced performance of your engine components, each endorsement in your auto parts advertising strategy can significantly convey the unique benefits and quality assurance that your products bring to the table.
Now, let's understand the different types of autocomponents that you can promote.
Engine Components:
Celebrities known for their passion for performance vehicles can highlight the reliability and efficiency of your engine components. Their endorsement can assure manufacturers of the superior quality and technological advancement these parts represent.
Transmission Systems:
Racing athletes or celebrities who are car enthusiasts can speak to the smooth functionality and durability of your transmission systems. Their experience with high-performance driving can validate the precision engineering behind your products.
Braking Systems:
Safety is paramount in the auto industry. Having a celebrity, especially someone who has been an advocate for road safety, promote your braking systems can significantly boost their perceived reliability and effectiveness in providing top-notch safety features.
Steering and Suspension:
Celebrities with a knack for off-roading or motorsports can be the perfect endorsers for your steering and suspension parts. Their adventurous persona can align well with the robustness and handling enhancements offered by these components.
Electrical Components:
Innovators or tech-savvy celebrities can help articulate the cutting-edge technology of your electrical components. Their endorsement can underscore the efficiency, sustainability, and innovation that these parts bring to modern vehicles.
Exhaust Systems:
Environmental advocates or celebrities passionate about green living can lend their voice to promote your eco-friendly exhaust systems. Their endorsement can spotlight the environmental benefits and emission reduction capabilities of your products.
Fuel Systems:
Racers or automotive experts can champion the precision and performance enhancement offered by your fuel systems. Their testimonial can emphasize how these components contribute to fuel efficiency and optimal engine performance.
Tyre Manufacturing:
By incorporating celebrity endorsements into your tyre branding strategy, you'll enhance your visibility among automobile manufacturers who are looking for reliable tyres in their vehicles. So, how about you hire a celebrity car enthusiast or a celebrity mechanic to highlight the reliability, durability, and performance excellence of your tyres. When trustworthy people talk about your tyres, it's easier for automotive manufacturers to find and select your brand as their preferred choice.
A dedicated representative will expertly navigate you through the process of selecting a celebrity that aligns perfectly with your brand's unique needs.
We'll tailor the script and visual concepts to meet your specifications, select the ideal shooting location, schedule the celebrity's availability for the shoot, decide which type of shoot will take place and arrange costumes to fit your promotional needs.
We will organize suitable studio production, utilizing professional-grade equipment like cameras, lighting, and audio recorders, to ensure the shoot is executed seamlessly.
The data will undergo processing in line with the agreed-upon requirements for further edits, incorporating the brand logo, opening and closing slates, along a call to action into the video.
Additionally, usage rights for diverse advertising platforms will be secured, and legal agreements will be furnished to ensure transparency and facilitate smooth execution.
You will receive a high-resolution video delivery.
Extend your usage plans with Tring's seamless contract renewal process.
Let's work in collaboration to help your brand receive more trust and credibility with the help of Tring's end-to-end celebrity management and celebrity promotion services. It's time you established yourself as market leaders in manufacturing high-quality automotive components!
Your information is safe with us
We now support international payments
India's Largest Celebrity Management Agency! Talk to Us Now!
Search from 12000+ celebs
