List of All Brands Endorsed by Urfi Javed Till 2025

Discover the list of brands endorsed by Urfi Javed, highlighting her impactful collaborations across various industries. This overview showcases the products and services she promotes, emphasizing her influence in the fashion and beauty sectors. Explore how Urfi's vibrant personality increases brand visibility and appeals to her audience.

Urfi Javed, known for her bold fashion choices and viral social media presence, has carved a unique space for herself in the world of digital fame and pop culture. While she began her journey as a television actress, it was her unapologetic personality and experimental style that made her a trending name across platforms. Today, Urfi is not just a social media icon but a face that brands collaborate with when they want to make a bold statement or connect with Gen Z audiences.

As her popularity continues to rise, several brands have tapped into her massive online following and high engagement to drive awareness and create buzz-worthy campaigns. From fashion to lifestyle and grooming, here are the top brand associations and ambassador campaigns that Urfi Javed has been a part of.

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List of Brands That Have Worked With Urfi Javed

Top 5 Brand Endorsement Campaigns by Urfi Javed

1. The Health Factory – “#BreadBadloAadatNahi” Campaign

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In April 2024, Urfi Javed fronted The Health Factory’s campaign for Original Zero Maida Bread, delivering a playful yet impactful reel that encouraged cleaner eating with the tagline “Change the bread, not the habit.” Wrapped in a loaf and rapping enthusiastically, Urfi’s bold and quirky energy drove serious engagement among Gen Z audiences. Her alignment with health trends amplified the message in a crowded bread market.

2. Meesho – Viral Ice-Truck Fashion Pop-Up

Urfi served as the playful face of Meesho’s quirky mobile store activation: an ice-cream truck that turned out to be a pop-up clothing store in Bengaluru. The campaign video went viral for its surprise reveal and street-style humor, perfectly matching Urfi’s unpredictable fashion personality. Her appearance helped Meesho generate wide buzz and positioned them as a youth-first ecommerce brand.

3. Zomato – “Shockvertising” Restaurant Stunt

In April 2023, Urfi participated in a viral Zomato campaign featuring a staged restaurant denial stunt. Dressed in a bold Zomato-taped outfit and filmed complaining about discrimination, the campaign sparked conversation online. Fans praised it as “shockvertising,” a surprising tactic high on brand recall and social engagement, showcasing Urfi’s ability to amplify brand messages through memorable storytelling.

4. Chinese Wok – “Hot & Spicy” Fashion Collaboration

A spicy marketing moment came when Urfi became a walking billboard for Chinese Wok, dressing up in a fiery, take-out-box-adorned outfit to match the restaurant's branding. The 2024 Instagram reel drew attention for its originality, the container-inspired dress perfectly matched its “hot & spicy” menu theme. This campaign was widely praised for turning restaurant marketing into a fashion statement.

5. Rimple & Harpreet – Modern Bridal Couture

In February 2025, Urfi Javed was featured as the campaign face for designer duo Rimple & Harpreet’s bridal collection. Decked in oxblood and pomegranate lehengas alongside modern multicolor Leheria, Urfi merged elegance with edge, reflecting the brand's vision of tradition with a twist. Her fearless fashion approach added drama and helped the brand connect with modern brides seeking bold style statements

What is Urfi Javed’s Net Worth?

Urfi Javed's estimated net worth ranges from ₹12–13 crore (as reported by certain lifestyle outlets) up to ₹173 crore. Her dynamic roles in reality TV, bold fashion collaborations, and booming brand partnerships, such as endorsements for The Health Factory, Meesho, Zomato, and more, have significantly increased her earnings and cemented her presence as a Gen Z marketing powerhouse.