What niches do Chennai influencers typically cover?

Their niches span food & culinary arts, traditional and contemporary fashion, regional wellness, local travel, arts & crafts, technology, parenting, social justice, and lifestyle.

How do these influencers collaborate with brands?

They engage in brand partnerships through sponsored posts, product features, reels, giveaways, event hosting, and long-term ambassadorships—while maintaining authenticity rooted in Tamil culture and value systems.

What makes Chennai influencers effective for brands?

They offer deep cultural insight, high local credibility, and engaged followings. Their content resonates with audiences seeking relatable, region-specific storytelling in brand narratives.

Are Chennai influencers only relevant to local businesses?

Not at all. While they can boost local market presence, many have pan-India or even global appeal. Niche creators in wellness, art, or cuisine often attract international audiences.

Where can I find influencers in Chennai for my brand?

Tring excels in influencer marketing and celebrity influencer management. We’ll help you find the perfect influencer in Chennai whose values, expertise, and content style align seamlessly with your brand’s vision and target audience.

Top 25 Influencers in Chennai to Follow in 2025

Top 25 Influencers in Chennai (2025)

1. Dinesh Karthik

Instagram ID: @dk00019
Followers: 3.9M+

Dinesh Karthik is a professional cricketer whose Instagram presence extends beyond the pitch. His content blends elite sportsmanship with personal storytelling, featuring fitness routines, travel snapshots, behind-the-scenes cricket moments, and collaborations with athletic and wellness brands. He maintains an authentic, grounded tone, making his profile relatable even to non-sports audiences. With a strong male and youth following, Dinesh is an ideal partner for brands in the sportswear, health, and lifestyle categories. His credibility as an athlete, paired with a polished digital presence, positions him as a high-impact influencer in India’s fitness and sports ecosystem.

2. Subhiksha Venkat

Instagram ID: @subhikshavenkat
Followers: 165K+

Subhiksha Venkat is a rising digital creator known for her aesthetic blend of everyday fashion, soft glam beauty, and lifestyle content rooted in Chennai’s cultural vibe. Her posts include get-ready-with-me reels, casual streetwear styling, and beauty tips, creating an accessible, trend-forward feed. She appeals to Gen Z and millennial women seeking affordable style inspiration and authentic product recommendations. Subhiksha has worked with regional fashion and skincare brands, and her clean, understated content style makes her a go-to face for brands targeting a modern, local-savvy audience in South India.

3. Sivaangi Krishnakumar

Instagram ID: @sivaangi.krish
Followers: 6.1M+

Sivaangi Krishnakumar is a beloved multi-hyphenate, singer, actor, television host, and content creator. Known for her viral TV stints on Super Singer and Cooku with Comali, Sivaangi brings humor, music, and charm to her Instagram feed. Her content includes performance snippets, comic reels, personal vlogs, and brand endorsements across beauty, OTT, and youth-centric categories. With a magnetic on-screen personality and a deep emotional connection with fans, she is a favorite among Gen Z and Tamil entertainment lovers. Sivaangi’s versatility and high engagement make her a standout influencer in the entertainment and lifestyle space.

4. Alya Manasa

Instagram ID: @alya_manasa
Followers: 4.5M+

Alya Manasa is a Tamil television star celebrated for her role in Iniya, and her Instagram reflects the life of a beloved household name. From festive family portraits and couple content to fashion and parenting reels, Alya’s page resonates with audiences who value culture, style, and emotional storytelling. Her appeal lies in being both glamorous and grounded, making her ideal for collaborations in ethnic fashion, parenting brands, and beauty. With a strong South Indian following, especially among young women and mothers, Alya is a trusted, high-engagement face in the digital family-lifestyle space.

5. Samyuktha Shan

Instagram ID: @samyuktha_shan
Followers: 1.2M+

Samyuktha Shan is an actress, entrepreneur, and lifestyle influencer known for her empowering content around fitness, motherhood, beauty, and personal growth. A former Bigg Boss Tamil contestant and salon franchise owner, she offers a mix of fashion shoots, motivational posts, and brand tie-ups spanning wellness, skincare, and child care. Her content style is aspirational yet grounded, speaking to modern Indian women balancing career, self-care, and parenting. Samyuktha’s consistent voice, elegant aesthetic, and fitness-forward presence make her a highly effective brand partner in the wellness and family lifestyle niche.

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6. Aruna Vijay

Instagram ID: @aruna_vijay_masterchef
Followers: 1.1M+

Aruna Vijay shot to fame as a Top 4 finalist on MasterChef India 2023 and has since built a vibrant digital community of food lovers. Her Instagram is a flavorful mix of traditional South Indian recipes, modern fusion experiments, and kitchen tips presented in a clean, easy-to-follow format. Whether she’s collaborating with premium food brands, cookware companies, or wellness events, Aruna’s content feels warm, inspiring, and rooted in everyday culinary joy. Her niche lies in bridging gourmet techniques with homestyle cooking, making her a perfect fit for brands seeking depth, tradition, and relatability in the food space.

7. Aarti Ravi

Instagram ID: @aarti.ravi
Followers: 921K+

Aarti Ravi blends understated elegance with thoughtful lifestyle storytelling. Married to actor Jayam Ravi, she offers a peek into a world of refined fashion, wellness, and soft-spoken luxury. Her Instagram is filled with earthy tones, flowing silhouettes, and moments of serene family life. Aarti often works with premium fashion labels, jewelry brands, and wellness products that align with her graceful, minimalist aesthetic. She appeals to audiences who are drawn to sophistication, simplicity, and a life lived with balance, making her a natural ambassador for brands looking to connect with mature, aspirational women.

8. Rachitha Mahalakshmi

Instagram ID: @rachitha_mahalakshmi_official
Followers: 2M+

Rachitha Mahalakshmi is a household name in Tamil television, known for her leading roles in popular serials like Saravanan Meenatchi. Her Instagram combines cinematic flair with traditional charm, featuring fashion shoots, family glimpses, behind-the-scenes clips, and updates from her own production house, RM Creations. A favorite for ethnic wear, beauty, and lifestyle brands, Rachitha’s content reflects a graceful fusion of culture and modernity. With a strong following among women and TV lovers, she brings emotional connection, authenticity, and elegance to every brand she partners with.

9. Keerthi Shrathah

Instagram ID: @keerthishrathah
Followers: 528K+

Keerthi Shrathah is a fashion and beauty content creator whose feed radiates modern glam with a local touch. As co-founder of The.Label.I, she seamlessly integrates styling tips, trending looks, and beauty hacks into aesthetic Reels and carousel posts. Keerthi collaborates with fashion and skincare brands aiming to reach Gen Z and millennial audiences looking for smart, stylish inspiration. Her tone is confident, chic, and accessible, perfect for brands targeting trend-savvy consumers who enjoy putting their best face forward while keeping things effortlessly cool.

10. Neeraj Elangovan

Instagram ID: @neeraj_elango
Followers: 652K+

Neeraj Elangovan is a Chennai-based creative director and filmmaker known for crafting stunning visual narratives, especially in food and product videography. His Instagram is filled with high-quality slow-mo food shots, moody lighting, and cinematic storytelling. Neeraj collaborates with hospitality brands, kitchenware companies, tech startups, and luxury products, delivering content that looks like it belongs on a movie screen. His style is sleek, professional, and deeply visual, deal for brands looking to elevate their image and leave a lasting impression through strong aesthetics and storytelling.

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11. Krish Ashok

Instagram ID: @_masalalab
Followers: 1M+

Krish Ashok is the creator behind Masala Lab, where food meets science in the most entertaining way possible. His content stands out for its witty, data-driven takes on everyday cooking, breaking down recipes, flavors, and techniques with sharp insight and humor. With a clean, no-frills style, Krish makes complex ideas simple and fun, appealing to curious minds and home chefs alike. He collaborates with kitchenware brands, food-tech platforms, and science-led events, making him an ideal fit for campaigns that celebrate intellect, innovation, and Indian culinary culture.

12. Mugen Rao

Instagram ID: @themugenrao
Followers: 2M+

Mugen Rao is a singer, actor, and winner of Bigg Boss Tamil Season 3, known for blending raw talent with cinematic flair. His Instagram showcases music snippets, movie promotions, travel moments, and personal reflections, offering fans a 360° view of his creative world. Mugen works with fashion brands, music labels, and entertainment ventures looking to tap into his cross-border fanbase spanning India and Malaysia. With a magnetic personality and strong youth appeal, he’s a perfect fit for brands aiming to connect with Gen Z and South Indian entertainment enthusiasts.

13. Gouri G Kishan

Instagram ID: @gourigkofficial
Followers: 1.3M+

Gouri G Kishan is best known for her breakout role as young Jaanu in the film ’96, and her Instagram reflects the same quiet charm and depth. Her content is a mix of elegant fashion, travel diaries, and film stills, always with an aesthetic, understated tone. Gouri partners with niche fashion labels, clean beauty brands, and indie film promotions, curating a feed that’s graceful yet grounded. With a loyal, art-loving audience, she’s a compelling voice for brands that value storytelling, authenticity, and cultural sophistication.

14. Namitha Marimuthu

Instagram ID: @namithamarimuthu
Followers: 365K+

Namitha Marimuthu is a model, actor, and LGBTQ+ icon who made history as the first trans woman finalist from South India at Miss Universe India. Her Instagram is bold, beautiful, and fiercely empowering, featuring fashion-forward looks, pride celebrations, and body-positive messages. Namitha collaborates with inclusive fashion brands, beauty labels, and advocacy-driven campaigns. Her content is both visually stunning and deeply meaningful, making her a powerful voice for representation and change. She resonates with audiences seeking authenticity, courage, and unapologetic self-expression.

15. Reena Sampson

Instagram ID: @reenaz_world
Followers: 302K+

Reena Sampson is a Chennai-based beauty and lifestyle creator known for her radiant makeup looks and spiritually rooted content. Her Instagram blends detailed beauty tutorials with reflections on faith, daily life, and personal growth. Reena’s warm and nurturing tone builds a strong sense of community, especially among women looking for honest advice and uplifting content. She collaborates with skincare, wellness, and beauty brands that align with her values. Her unique space, where beauty meets meaning, makes her a trusted influencer with a highly engaged following.

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16. Pradaini Surva

Instagram ID: @pradainisurva
Followers: 503K+

Pradaini Surva is a Chennai-based model, wellness advocate, and storyteller known for her earthy, mindful aesthetic. Her content flows between soulful yoga shots, conscious fashion, and self-care rituals, all wrapped in a calming visual palette. She collaborates with wellness retreats, clean beauty brands, and eco-conscious fashion labels, bringing her grounded, authentic vibe to every campaign. Pradaini’s niche sits beautifully at the intersection of wellness and style, resonating with audiences who value intention, inner peace, and slow living. With a strong sense of purpose, she’s a perfect fit for brands focused on holistic health and sustainable living.

17. Vignesh Muthukumar

Instagram ID: @advocatevigneshmuthukumar
Followers: Not Publicly Listed

Advocate Vignesh Muthukumar uses Instagram as a platform for civic awareness and legal empowerment. His content simplifies complex legal topics, shares courtroom experiences, and sparks discussion around justice and rights. With a steady, trustworthy tone, he resonates with law students, social workers, and young professionals eager to engage in public discourse. He partners with legal education initiatives, awareness campaigns, and public policy forums. Vignesh’s niche is clear, law meets the everyday citizen. His voice brings credibility, accessibility, and relevance to any brand looking to champion truth, clarity, and change.

18. Gaby (Gabriella Charlton)

Instagram ID: @gabriellacharlton_
Followers: 1.8M+

Gaby is a vibrant entertainer known for her work in Tamil cinema, reality TV (Bigg Boss Tamil), and dance-based content that lights up Instagram. Her posts range from high-energy dance reels to fashion-forward photoshoots and fun, behind-the-scenes glimpses into her life. With a bright, youthful energy, she engages Gen Z and teen audiences across South India. Gaby is a favorite among brands in fashion, music, and lifestyle who want fresh, expressive storytelling. Her reel game is strong, her vibe is upbeat, and her connection with her followers is as real as it gets.

19. Maya S Krishnan

Instagram ID: @mayaskrishnan
Followers: 790K+

Maya S Krishnan is a multidisciplinary performer, actor, singer, and theatre artist, known for her bold creative spirit and unconventional storytelling. Her Instagram is a blend of theatre rehearsals, quirky character clips, soulful music snippets, and introspective writing. Maya’s content is raw, imaginative, and full of personality, appealing to audiences who love art, performance, and expression. She collaborates with indie films, art collectives, and socially conscious brands. Her niche lies in championing artistic freedom and emotional depth, making her a great choice for campaigns that value individuality, authenticity, and creative exploration.

20. Harija

Instagram ID: @harijaofficial
Followers: 1.6M+

Harija is an actor, content creator, and founder of Abhinaya Alaya, an acting school in Chennai. Her Instagram reflects a rich mix of performance clips, coaching sessions, personal vlogs, and reflections on art and self-growth. With a warm, motivational tone, Harija resonates with aspiring artists, creative learners, and spiritual seekers alike. She’s worked with brands and platforms that focus on education, personal development, and cultural enrichment. Her niche blends performance with purpose, making her a strong ambassador for initiatives that empower, educate, and inspire through the arts.

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21. Nancy Jennifer

Instagram ID: @natures_joy
Followers: 166K

Nancy Jennifer is an actress and founder of Nature’s Joy, a Chennai-based herbal cosmetics brand. Her Instagram showcases a blend of natural skincare demos, DIY beauty recipes, and glimpses into her entrepreneurial life. With a warm and hands-on approach, Nancy connects with followers who value clean, conscious living. She partners with homegrown skincare brands, wellness platforms, and eco-friendly events. Her niche lies in championing natural beauty rooted in tradition, making her an ideal voice for sustainable, ingredient-focused product campaigns.

22. Anusha Swamy

Instagram ID: @anushaswamy
Followers: 226K+

Anusha Swamy is a lifestyle influencer and yoga practitioner who shares content rooted in mindfulness, movement, and emotional authenticity. Her Instagram features serene yoga flows, self-growth reflections, and travel stories with a soulful tone. She collaborates with wellness brands, holistic retreats, and fitness platforms that value mindful living. Anusha’s niche is all about blending inner wellness with outer strength, making her a go-to creator for brands promoting self-care, balance, and conscious living.

23. Ziba Shirin

Instagram ID: @modestlyziba
Followers: 221K+

Ziba Shirin is a pioneering actor and digital creator celebrated for being the first hijabi actress on Indian national television. Her Instagram showcases modest fashion, cultural storytelling, and powerful messages of representation and identity. Ziba recently earned recognition for digital storytelling and continues to collaborate with modest fashion brands, inclusive campaigns, and media platforms. Her content style is confident, stylish, and culturally rooted, making her a standout influencer for brands championing diversity, empowerment, and visibility.

24. Sarvesh Shashi

Instagram ID: @sarvesh_shashi
Followers: 185K+

Sarvesh Shashi is the founder of SARVA and co-founder of Diva Yoga, two platforms redefining how India approaches wellness. His Instagram is a blend of yoga practice, personal insights, and motivation grounded in mindfulness. As an entrepreneur and author, Sarvesh speaks to a modern audience seeking wellness that’s both spiritual and practical. He collaborates with fitness brands, wellness startups, and lifestyle events. His niche bridges ancient practices with a contemporary mindset, making him an authentic voice for holistic wellness and inner transformation.

25. Nirali Shah

Instagram ID: @nirali.paints
Followers: 500K+

Nirali Shah is an artist and content creator best known for her colorful doodles, DIY art tutorials, and vibrant visual storytelling. Her Instagram is a creative playground where step-by-step videos and lighthearted illustrations make art feel accessible to everyone. She collaborates with stationery brands, craft platforms, and learning apps, and has recently debuted as an author. Nirali’s niche celebrates creativity for all ages, making her an ideal partner for brands focused on self-expression, learning, and playful innovation.