Explore the impact of influencer marketing with Tanmay Bhat, one of India’s top digital creators. From Netflix to CRED, his fun and relatable content helps brands connect with audiences, boost engagement, and stay memorable.
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Tanmay Bhat is one of India’s most influential and sought-after digital creators, with an impressive following of over 1.9 million on Instagram and more than 5.21 million YouTube subscribers. As a pioneer of Indian digital comedy and co-founder of AIB, Tanmay has redefined the landscape of influencer marketing, merging entertainment with strategy like no other.
From Netflix and Google to CRED, Blinkit, Airtel, Cadbury 5 Star, Flipkart, AJIO, and Zomato, Tanmay has worked with leading brands across the tech, lifestyle, F&B, and e-commerce sectors. His content-first approach transforms traditional brand communication into memorable digital moments through skits, storytelling, or culturally resonant humor. His campaigns don’t feel like ads; they feel like conversations.
Want to connect with audiences using humor, relatability, and content people actually enjoy? Collaborate with a culture-defining creator like Tanmay Bhat through our platform to run high-impact digital campaigns. Whether you’re launching a tech product, promoting a youth-focused brand, or creating content that stands out, we help you team up with talent that truly understands the internet.
Tanmay Bhat’s sharp humor, strong digital presence, and deep bond with India’s millennial and Gen Z audiences make him the perfect choice for brands looking to stay relevant and real. From viral memes to meaningful storytelling, Tanmay brings more than just reach; he brings real cultural impact to your campaign.
Brand Name |
Brand Category |
Brand Description |
Medium of Ads |
Why Tanmay Bhat is a Prominent Face |
Infinix GT30 Pro |
Technology |
Gaming-focused smartphone under Infinix |
Social media reels, YouTube |
Known for tech-savvy and humorous tech takes |
Instant Delivery |
10-minute grocery and essentials delivery app |
YouTube skits, memes, reels |
Brings comedic relatability to Blinkit’s fast-delivery quirks |
|
Airtel India |
Telecom |
India’s leading telecom service provider |
Social media shorts, digital films |
Blends humor with daily digital experiences |
Google India |
Search Engine |
Search, YouTube, Maps, and AI services giant |
YouTube, brand integrations |
Credible digital-first creator who demystifies tech |
Ather Energy |
EV scooters and clean mobility innovations |
YouTube, digital ads |
Pushes future-focused mobility with quirky humour |
|
Cadbury 5 Star |
Confectionery |
Popular chocolate brand with ‘Do Nothing’ positioning |
YouTube sketches, social posts |
Legacy connection with humor; fits the ‘Do Nothing’ ethos |
Meesho |
Affordable fashion and lifestyle marketplace |
YouTube collabs, influencer content |
Connects with value-conscious, small-town aspirants |
|
Rigi App |
Technology |
Tool to monetise live sessions for creators |
Instagram reels, YouTube |
Tanmay = creator’s creator; strong relevance in influencer ecosystem |
Fintech |
Credit card bill payment & reward app |
YouTube, Twitter, OTT promos |
Scripted viral campaigns; connected deeply with the brand’s humorous identity |
|
Netflix India |
Global and Indian streaming content platform |
YouTube sketches, OTT promos |
Associated since early Netflix India marketing; appeared as Pablo Escobar in ad |
|
Centerfruit |
Chewing Gum |
Fruity gum with quirky ad history |
Social media content, humorous sketches |
Hyper-comedic tone suits quirky gum ads |
Britannia Snacks |
Snacks & Biscuits |
Snack food and biscuits leader |
YouTube ads, Instagram collabs |
Snappy food-focused humor that fits the brand |
AJIO |
Fashion E-Commerce |
Trendy online fashion and lifestyle store |
Reels, influencer-based videos |
Fashion + GenZ humour = Tanmay’s digital stronghold |
E-Commerce |
Online retail giant in India |
YouTube comedy skits, reels |
Trusted comic voice for chaotic online shopping experience |
|
Urban Company |
Home Services |
On-demand services for cleaning, salon, repairs, etc. |
Instagram reels, YouTube influencer content |
Relatable voice for modern India’s home chaos |
Food Delivery |
Restaurant discovery and delivery platform |
Instagram, YouTube food parodies |
Food-focused comedy + high relatability |
|
OnePlus |
Technology |
High-performance Android smartphones |
YouTube launch ads, collabs |
Tech-savvy millennial voice with comedic edge |
Vivo |
Technology |
Premium Android smartphones with camera-focused innovations |
YouTube launch ads, influencer collabs |
Trusted face for smartphone launches among India’s digitally native youth |
Tanmay Bhat teamed up with Netflix for a hilarious ad that captures the chaos of binge-watching culture. Known for his spot-on impersonations, he plays both a puzzled pizza delivery guy and a Netflix-obsessed Pablo Escobar, complete with an exaggerated moustache and intense screen presence.
As the delivery guy, Tanmay is frustrated by one household that never tips him. The twist is revealed when we see him again as the customer, too hooked on his show to care about anything else. The sketch cleverly blends humor with the relatable madness of never wanting to pause Netflix.
This campaign stood out for its simplicity and impact. Tanmay’s dual role and sharp timing turned the ad into a memorable piece of content that audiences loved, reinforcing his reputation as one of India’s most creative digital voices.
Tanmay Bhat joined hands with Infinix to promote the launch of the GT30 Pro, a smartphone designed with gamers in mind. Teaming up with popular gaming creators like Total Gaming and Shreeman Legend, the campaign celebrated the energy and excitement of India’s gaming scene.
Tanmay brought his trademark humor and easygoing style to the campaign, making the GT30 Pro feel relatable and aspirational for young users. His presence added a fun, engaging twist to the tech-driven message, positioning the phone as the perfect companion for everyday gaming and content consumption.
With this collaboration, Infinix didn’t just showcase product specs, it tapped into pop culture and digital trends. Tanmay helped create a launch that spoke directly to Gen Z and millennial gamers, blending performance with personality in a way that truly connected.
Tanmay Bhat brought his signature wit and energy to OnePlus’s #CampusDominate campaign as the host of OnePlus Dominate Nights. In the first episode, he sat down with popular gaming creator DynamoGaming, kicking off the series with laughs, banter, and behind-the-scenes stories from the world of esports.
As the face of the show, Tanmay helped make the content feel fun, accessible, and highly engaging for a young, gaming-focused audience. His natural chemistry with guests and sharp comic timing kept the conversation flowing, striking the perfect balance between entertainment and competitive spirit.
Through this collaboration, OnePlus positioned itself not just as a smartphone brand, but as a part of gaming culture. With Tanmay leading the conversations, the series created memorable moments that resonated with Gen Z viewers and built excitement around the #CampusDominate finale.
Tanmay Bhat teamed up with cricket icon M.S. Dhoni in a light-hearted campaign for Rigi App, a platform designed to help creators grow and monetize their communities. The campaign featured Dhoni humorously expressing his desire to become a content creator, seeking guidance from top digital names like Tanmay, Kusha Kapila, and Sharan Hegde.
Tanmay added his signature humor and sharp reactions as Dhoni shared wild ideas like putting copyrights on memes or charging fans for cricket tips. Their playful exchange made the core features of Rigi easy to understand, showing how creators can host paid sessions and build meaningful connections with their followers.
With Tanmay as both co-writer and on-screen talent, the campaign blended celebrity appeal with creator economy insights. His chemistry with Dhoni and natural storytelling style helped turn a product pitch into fun, memorable content that resonated with a wide audience.
Tanmay Bhat recently hosted a key event for Airtel India, where the brand unveiled its latest AI-driven safety initiative under the campaign #AirtelTheSafeNetwork. Known for making even complex topics relatable, Tanmay brought his trademark humor and energy to the stage, making the tech talk both engaging and easy to understand.
The campaign focused on Airtel’s use of AI to block over 20 billion spam calls and prevent more than 1 billion fraudulent links from reaching users. With Tanmay leading the conversation, the message around digital safety and smarter networks landed powerfully with audiences.
Currently live in Delhi and Haryana, the feature is set to roll out across India within the next 10 days. Tanmay’s presence helped deliver the message in a fun and memorable way, reinforcing Airtel’s position as a brand that combines cutting-edge tech with real-world impact.
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