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Top 20 Cricket Influencers in India (2025)

India’s top cricket influencers in India share match insights, behind-the-scenes moments & honest opinions with millions of fans. Working with them helps brands connect in a natural way. People trust these influencers and see them as real voices in cricket. That trust can turn into strong, lasting engagement for your brand. Let's see who they are!

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Cricket influencers in India hold a massive appeal amongst fans, connecting deeply with fans across platforms like YouTube, Instagram and Twitter. With cricket being the most-watched sport in India, drawing approximately 93% of sports viewers, these influencers bring their unique expertise, analyses and personal stories, capturing the attention of millions. They have become key voices in the cricket community, making them ideal partners for brands aiming to reach engaged and enthusiastic audiences. By partnering with cricket influencers, brands can gain visibility and credibility using the influencer’s reach and relatability to promote products and services in an authentic way.     

Top 20 Cricket Influencers for Brands to Work With

Meet the top 20 cricket influencers on Instagram in India, who are hitting it out of the park by connecting brands with millions of passionate cricket fans. Their magnetic presence and engaged followers make them ideal partners for companies looking to score big in the cricket-loving market.

Here's an overview of the cricket influencers in India, highlighting their content style, area of influence, and why they are ideal for brand collaborations:

1. Gaurav Kapur 

Known for his YouTube show Breakfast with Champions, Gaurav Kapur interviews cricket stars in a casual, humorous setting, sharing unique insights and stories from their lives. His relatable and engaging style makes him a favorite among cricket fans, and his relaxed, interview-based content provides brands with an authentic platform to reach a cricket-loving audience. 

2. Aakash Chopra

A former cricketer turned commentator, Aakash Chopra offers in-depth match analyses, tactical discussions, and player evaluations on his YouTube channel. His strong analytical style and expertise attract dedicated cricket fans who appreciate his insights. Brands looking to connect with an audience that values expertise and thought leadership in cricket would find his channel a valuable partner.

3. Vikrant Gupta 

A seasoned journalist and analyst with Sports Tak, Vikrant provides timely match previews, player insights, and commentary. His authoritative perspective appeals to serious cricket fans. For brands, his established credibility and wide following make him an effective medium for promoting products in a trusted space.

4. Harsha Bhogle

Often referred to as the "Voice of Cricket," Harsha Bhogle offers thoughtful commentary and analyses that appeal to cricket enthusiasts globally. His reputation and insight make his channel a respected platform, ideal for brands seeking to reach an audience that values high-quality, knowledgeable cricket content.

Harsha Bhogle

5. Tanay Tiwari 

Tanay Tiwari is a rising star in cricket broadcasting, known for his energetic hosting on Cricbuzz. A lawyer-turned-presenter, he brings a sharp, youthful vibe to pre- and post-match discussions, mixing in trivia, fan polls, and light-hearted banter. Tanay connects effortlessly with Gen Z and millennial viewers, making him a great choice for brands that want to tap into a young, engaged cricket-loving audience.

Tanay Tiwari 

6. Anubhav Jain 

Anubhav Jain went from corporate banking at Goldman Sachs to building a massive presence as a cricket content creator. His YouTube channel, which blends match analysis, life lessons, and humor, has over 1.7 million subscribers and 220 million views. With a strong engagement rate and a TEDx talk under his belt, Anubhav strikes the perfect balance between credibility and relatability, ideal for thoughtful, insight-driven brand campaigns.

Anubhav Jain 

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7. Mohammad Kaif 

Former Indian cricketer Mohammad Kaif continues to stay relevant through his social media presence and expert commentary. His experience on the field translates into well-informed, engaging match analysis. Kaif's blend of authority and approachability makes him a trusted face for audiences and a valuable collaborator for brands looking to connect with both older and newer cricket fans.

Mohammad Kaif 

8. Mayanti Langer 

One of the most respected faces in Indian sports broadcasting, Mayanti Langer has hosted major tournaments like the ICC World Cup, FIFA World Cup, and IPL. Known for her poised presence and deep knowledge of the game, she has a strong Instagram following and a powerful personal brand. With her blend of professionalism and charm, Mayanti is an excellent fit for premium, lifestyle, and leadership-focused campaigns.

Mayanti Langer 

9. Sanjay Manjrekar 

A former Indian cricketer turned seasoned commentator, Sanjay Manjrekar is known for his deep, sometimes provocative analysis. He brings credibility and experience to every conversation, with a loyal following on Twitter and YouTube. For brands that want to associate with a veteran voice and a sharp cricketing mind, Sanjay is a natural choice.

Sanjay Manjrekar

10. Nikhil Naz 

Nikhil Naz is a senior sports journalist who brings clear, concise, and factual reporting to the cricket scene. He’s a trusted name in sports media and offers valuable insights through interviews and match coverage. His credibility and professional style make him a solid fit for brands that prioritize trust, reliability, and substance.

Nikhil Naz 

11. Vijay Shankar

Indian cricketer Vijay Shankar shares behind-the-scenes glimpses of his cricketing journey—from training routines to personal milestones. His grounded, relatable content resonates with aspiring athletes and fitness-focused audiences. With over 670K followers on Instagram, Vijay is well-suited for campaigns in the wellness, sportswear, and active lifestyle space.

12. Deepak Kumar Singh

Deepak is a cricket educator and analyst who shares in-depth match analyses, cricket tutorials, and tips for understanding the technicalities of the game, making him a trusted resource for fans and budding players.

13. Sagar

Sagar infuses humor into the world of cricket, creating satirical content, memes, and entertaining commentary that appeals to fans looking for the lighter side of the game. His content is fun, fast-paced, and viral-friendly—perfect for brands looking to engage younger audiences through humor and relatability.

14. Avi Dixit

Avi Dixit has carved a niche in fantasy cricket content, helping fans with predictions, strategies, and player breakdowns. With nearly 540K YouTube subscribers and a highly active Instagram page, Avi mixes data with fun, making him ideal for fantasy sports platforms, gaming apps, and brands targeting serious cricket enthusiasts.

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15. Ketan Patel

Ketan Patel creates match reviews, player analysis, and performance breakdowns with a clean, no-frills approach. His style appeals to cricket purists who appreciate thoughtful, in-depth content. Brands in sports tech, analytics, or coaching tools would find a strong ally in Ketan.

16. Fawaz Khan

Fawaz Khan is known for high-energy cricket reels and viral challenges. His content is flashy, fast-paced, and perfect for Gen Z viewers who love scroll-stopping visuals. He’s a great partner for brands looking to ride trends and stay relevant on platforms like Instagram and YouTube Shorts.

17. Taran Singh

Taran Singh mixes cricket, comedy, and music into highly shareable content. His mashups and humorous takes on the game are loved by younger audiences. Taran’s playful vibe is a great match for brands that want to lean into fun, culture-savvy, and creative storytelling.

18. Ravi Sharma

Ravi Sharma offers a calm, clear, and deeply analytical perspective on cricket. His content focuses on match strategy and game breakdowns, appealing to fans who want to understand the "why" behind the game. He’s a solid fit for educational brands, coaching platforms, or any brand looking to add intellectual value to its campaign.

19. Soham Shahane

Soham Shahane brings a cinematic approach to cricket storytelling. He crafts emotionally powerful narratives around iconic matches, legendary players, and nostalgic moments. With his storytelling strength, Soham is ideal for heritage brands, documentaries, or any brand looking to build a deeper emotional connection with cricket fans.

20. Cricket Shaukeens -  Nishant Baraai

Nishant leads Cricket Shaukeens, a popular platform known for creative cricket content—ranging from trivia and behind-the-scenes clips to fun edits. With a strong following of over 300K on Instagram, his content is casual, engaging, and rooted in cricket culture. He’s a great pick for community-driven, youth-oriented, or meme-forward brand activations.

 

These influencers provide brands with access to targeted, engaged audiences and offer unique opportunities for authentic brand promotions in the cricket community.

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How To Know Which Cricket Influencer Is The Best For Your Brand?

To identify the best cricket influencer for your brand, consider the following key factors:

  1. Audience Demographics
    Analyze the influencer’s audience profile. Check if the followers align with your target demographic in terms of age, location, gender, and interests. An influencer popular with young cricket fans may be ideal for brands targeting youth, while a seasoned analyst may attract a broader age range.

  2. Engagement Rate
    Beyond follower count, look at how engaged the influencer’s audience is. Higher engagement rates (likes, comments, shares) indicate a strong connection and trust between the influencer and their followers, leading to better brand visibility.

  3. Content Style and Quality
    Different influencers have unique styles, from humorous commentary to in-depth match analysis. Choose an influencer whose content style aligns with your brand image and message to ensure that your promotional content feels authentic.

  4. Platform Preference
    Some influencers focus on YouTube for detailed analyses, while others might use Instagram for quick insights. Identify which platform suits your campaign goals best and choose accordingly.

  5. Brand Collaboration History
    Review the influencer’s previous brand collaborations to assess their professionalism and audience response to sponsored posts. Successful past campaigns can signal a reliable partnership for your brand.

Using these criteria can help brands partner with the right cricket influencer to maximize brand reach and impact.

Do You Want to Promote Your Brand With a Famous Cricket Influencer?

Are you ready to take your brand to new heights with a top cricket influencer?  

Influencer marketing is now, one of the best ways for brands to reach out to people. By partnering with popular cricket personalities, you can capture the attention of India’s massive cricket fanbase, building credibility and boosting engagement. Whether you’re aiming for in-depth product reviews, unboxing videos, or real-time match commentary, we’ll help you connect with the ideal cricket influencer for your marketing campaign goals.  

Boost your brand’s visibility today!  

  

Do You Own A Brand or Business?

Boost Your Brand's Reach with Top Cricket Influencers!

Share Your Details & Get a Call Within 30 Mins!

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