Top 25 Book Influencers In India (2025)

Meet the Indian book influencers inspiring a new generation of readers. From spotlighting hidden gems to driving powerful book campaigns, these creators are making waves in influencer marketing and the literary world.

India’s book influencers are redefining the way people engage with reading. From sharing bite-sized reviews to curating aesthetic reading corners and hosting live discussions, these creators are making literature more accessible, exciting, and relevant, especially for younger audiences. Whether it’s introducing readers to new authors, spotlighting regional literature, or helping followers explore genres they’ve never tried before, these influencers are building a strong reading culture online and encouraging thousands to pick up a book.

With the rise of influencer marketing, publishers and authors are increasingly partnering with bookstagrammers and booktubers to reach targeted reading communities. These influencers have built trust with their followers, making their recommendations powerful tools for driving book sales, pre-orders, and launch buzz. From Instagram reels to detailed blogs and YouTube reviews, their platforms have become essential to modern-day book promotion. 

In this blog, we explore 25 of the most impactful Indian book influencers who are shaping today’s reading habits, one post at a time.

Top 25 Book Influencers In India (2025)

1. Suruchi Garg

• Instagram ID: @booklyreads

• Followers: 313.7K+

Suruchi is one of India’s top book influencers, known for her vibrant, motivational content focused on self-help and personal growth. Her feed is packed with key takeaways, quotes, and reflections from books that aim to inspire positive change. With over 300 author collaborations, Suruchi is a go-to partner for both indie writers and big publishing houses. Her style is honest, aesthetic, and rooted in real transformation—making her a favorite among readers seeking life improvement through literature. She’s carved a strong niche in self-development and mindset content on Instagram.

2. Nona Uppal

• Instagram ID: @nonauppal

• Followers: 315K+

Nona blends book content with lifestyle, travel, and personal branding, offering a well-rounded presence that resonates with modern readers. A published author herself, her novel Fool Me Twice was released by Penguin India, adding credibility to her reviews and recommendations. Her signature reels, aesthetic setups, and curated reading lists often focus on romance and contemporary fiction. Nona frequently partners with publishing houses, beauty brands, and lifestyle labels, positioning herself at the intersection of literature and everyday glam. She’s a top pick for campaigns targeting young, trend-savvy readers.

3. Ankit Rastogi

• Instagram ID: @goodvibeswithankit

• Followers: 262.2K+

Ankit brings a refreshing dose of positivity to Bookstagram through his reviews of self-help, business, and non-fiction titles. His content style is clear, actionable, and uplifting—making complex ideas feel simple and accessible. He regularly collaborates with authors and brands looking to promote books that inspire growth and productivity. With a strong focus on personal development, Ankit has built a loyal following of readers who turn to him for books that genuinely add value to their lives.

4. Avinash Priya

• Instagram ID: @avinashshelf

• Followers: 132.5K+

Avinash creates thoughtful, long-form reviews that dive deep into the heart of a book—often exploring themes like leadership, mindset, and emotional wellness. His content feels like a conversation with a well-read friend, blending storytelling, quotes, and practical wisdom. He’s collaborated with over 500 authors and is known for his professionalism and passion. Beyond books, Avinash occasionally shares his love for martial arts and personal growth, adding layers to his online persona. He’s ideal for meaningful brand collaborations that go beyond surface-level promotion.

5. Vansh

• Instagram ID: @bookswithvansh

• Followers: 77.6K+

Vansh is all about making reading simple and impactful. He shares short, engaging reels that break down big ideas from books into bite-sized lessons. His focus is on self-improvement, productivity, and classic wisdom—from Meditations to modern thought leaders. Vansh has collaborated with over 70 authors and runs a reading-based membership program. His clean visuals, practical tips, and clear messaging make him a perfect partner for book launches, digital learning platforms, and growth-focused brands.

6. Chitra Divakaruni

• Instagram ID: @divakarunichitra

• Followers: 63.1K+

Chitra is an acclaimed author and a literary voice rooted in Indian mythology, history, and feminism. Her Instagram gives readers a peek into her books, thoughts, and writing process, often through engaging quizzes, quotes, and reflections. Known for bestselling titles like The Palace of Illusions and Independence, she connects deeply with an audience that loves powerful storytelling with cultural depth. As a professor and public speaker, Chitra’s influence goes beyond social media, making her a great partner for literary brands, book clubs, and publishers focused on meaningful, narrative-rich stories.

7. Sweta Samota

• Instagram ID: @swetasamota

• Followers: 101.2K+

Sweta is a bestselling author, TEDx speaker, and book coach who helps aspiring writers turn their ideas into published books. Her page is a mix of author tips, writing motivation, success stories, and behind-the-scenes glimpses of the publishing process. Through her India Authors Academy, she’s guided thousands of writers and built a strong author community online. Sweta is a go-to collaborator for writing platforms, publishing services, and personal growth brands, thanks to her credibility and mentorship-driven approach.

8. Shalini

• Instagram ID: @book_rambler

• Followers: 51.8K+

Shalini is the creator of “Book Rambler,” where she shares reviews, reading lists, and cozy book aesthetics. Her content often features genres like romance, fantasy, and young adult fiction, with beautifully styled photos and thoughtful captions. She also runs a blog and frequently collaborates with publishers for book promotions and giveaways. Shalini’s soft, approachable vibe makes her ideal for brands targeting young readers, bookish merchandise, and feel-good fiction campaigns.

9. Tanvi Shivgan

• Instagram ID: @tanvi_reads_and_writes

• Followers: 37.6K+

Tanvi is a Mumbai-based book influencer who shares a thoughtful mix of fiction, non-fiction, and personal reflections. Her reviews are insightful and often explore themes like mythology, productivity, and identity. With crisp captions and a strong writing voice, she frequently collaborates with authors and brands for sponsored reads. Tanvi’s page appeals to readers looking for depth, motivation, and a meaningful connection to books—making her perfect for thoughtful fiction, mythology-based releases, and self-help campaigns.

10. Ira

• Instagram ID: @a.readers.corner

• Followers: 35.1K

Ira’s page, A Reader’s Corner, offers a warm and relatable space for book lovers. She posts honest reviews, reels about reading habits, and calming book photography—usually accompanied by tea, soft lighting, and her signature candid tone. Based in Delhi, her content blends lifestyle with literature, appealing to readers who love both comfort and conversation. Ira is a great fit for cozy fiction launches, relatable campaigns, and book brands that value authenticity and emotional connection.

11. Khyati Gautam

• Instagram ID: @bookish.fame

• Followers: 29.4K+

Khyati is the face behind Bookish Fame, a warm and thoughtful space for book lovers. Her content includes detailed reviews, author features, and honest reflections across genres like romance, literary fiction, and poetry. With a background in engineering and a flair for expressive writing, she’s built a loyal community that values emotional depth and storytelling. She’s been featured on platforms like BuzzFeed and has collaborated with both indie and traditional publishers. Khyati’s genuine voice and love for books make her a perfect fit for campaigns centered on meaningful reads and debut authors.

12. Trishita Das

• Instagram ID: @book_withquotes

• Followers: 24.4K+

Trishita’s page is a visual treat for readers who love quotes, gripping plots, and aesthetic reels. Her content focuses on emotionally rich books, often highlighting fantasy, romance, and young adult fiction. With a unique ability to bring out the essence of a book through visuals and captions, she connects deeply with an audience that reads for both emotion and escape. Trishita is a great choice for visually-driven promotions and for books that explore intense, character-driven stories.

13. Vidhya A. Thakkar

• Instagram ID: @reader_viddh

• Followers: 25.4K+

Vidhya is a passionate reader and reviewer whose page features a wide range of books—spanning fiction, self-help, poetry, and Indian literature. Her reviews are crisp, reader-friendly, and often accompanied by themed posts and curated book lists. She’s collaborated with numerous authors and publishing houses, building a community that trusts her recommendations. Vidhya’s strength lies in her consistent content and deep engagement, making her a reliable partner for book launches and reader-focused campaigns.

14. Avani Shah

• Instagram ID: @avanireads

• Followers: 20.6K+

Avani curates a cozy, feel-good book space on Instagram with her mix of short reviews, aesthetic flat lays, and relatable captions. She mostly focuses on fiction and romance, connecting with a young and thoughtful audience. Her clean visuals and calm aesthetic give her page a warm vibe, ideal for comfort reads and easy-going collaborations. Avani is a great match for light fiction campaigns, book boxes, and brands targeting Gen Z and millennial readers.

15. Simran Das

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• Instagram ID: @booktographer

• Followers: 18.4K+

Simran, known as “Booktographer,” blends her love for books and photography into a visually striking feed. Her content showcases beautiful book flat lays, reading corners, and minimalistic aesthetics that appeal to lovers of both literature and design. She’s worked with several authors and small businesses to bring their stories to life through imagery. Perfect for bookish merch, journals, and cover reveals, Simran is a go-to for brands looking to create aesthetic-driven, eye-catching campaigns.

16. Arpita Bhattacharya

• Instagram ID: @bagfullofbooks

• Followers: 17.4K+

Arpita runs Bag Full of Books, a calm and nostalgic book space focused on classics, historical fiction, and cozy reads. Her content blends thoughtful reviews, beautiful photography, and literary musings that transport readers to another era. A scientist by training, she brings depth and warmth to her recommendations. Arpita also writes long-form reviews on her blog, adding a richer layer to her online presence. She’s a great fit for campaigns around timeless fiction, children’s classics, and heritage literature.

17. Anushka Verma

• Instagram ID: @booksbrewandbanter

• Followers: 17.1K+

Anushka is the creator of Books, Brew and Banter, a beautifully curated book page that pairs fiction with a touch of cozy lifestyle. Her content includes engaging reviews, reading wrap-ups, and aesthetic setups featuring books and brews. She often collaborates with publishers like Penguin India and lifestyle brands, offering an approachable and versatile platform. Anushka’s calm, conversational tone makes her a go-to partner for fiction campaigns, book boxes, and brands looking to tap into the comfort-reading audience.

18. Siddhi R. Palande

• Instagram ID: @book_gobbler

• Followers: 16.4K+

Siddhi, known as Book Gobbler, is a well-respected book blogger and reviewer who’s been featured in national publications like The Print and Femina. Her feed mixes book reviews, personal reflections, poetry, and snippets from literary events. Based in Mumbai, she brings a blend of critical insight and creative storytelling to her audience. Siddhi is ideal for publishers and authors seeking serious, well-thought-out coverage and a strong literary presence.

19. Japneet

• Instagram ID: @japreads_

• Followers: 19.7K+

Japneet runs a lively and engaging book page that covers a wide range of fiction genres. Her content features reels, aesthetic shots, and quick reviews that are easy to relate to and visually appealing. Though not much public info is available, her follower count and content style suggest strong engagement and a love for new releases. She’s a good match for fun, high-energy book launches and fiction campaigns that aim to connect with young, everyday readers.

20. Chitranshee Agrawal

• Instagram ID: @_booksagsm

• Followers: 16.2K+

Chitranshee creates a visually-driven book feed that highlights her love for fiction through flat lays, reviews, and themed posts. Her aesthetic is clean and calming, often spotlighting new titles and relatable reading moments. While there’s limited public info, her consistent content style and niche focus suggest a dedicated community. She’s well-suited for campaigns with a strong visual element—perfect for book merch, special editions, and lifestyle collaborations.

21. Anvita Patwari

• Instagram ID: @anvitascorner

• Followers: 14.1K+

Anvita’s page, Anvita’s Corner, is a colorful mix of books, daily vlogs, and aesthetic storytelling. Her content often features cozy reels, book flat lays, and lifestyle snippets from her life in Dubai and Delhi. With a flair for visuals and a warm tone, Anvita connects with readers who enjoy fiction, travel, and K-pop culture. She’s collaborated with authors and brands for book promotions and lifestyle content, making her a great fit for creative, multi-interest campaigns that go beyond just books.

22. Kavitha Ashokkumar

• Instagram ID: @shri_reads_books

• Followers: 13.9K+

Kavitha curates a thoughtful book page with a strong voice for inclusivity and political awareness in reading. Her recommendations span genres but are tied together by meaningful themes and powerful storytelling. Based in Bengaluru, Kavitha’s content is honest, insightful, and aimed at readers who believe books can spark change. She’s a solid collaborator for socially conscious campaigns, indie publishers, and literature that explores deeper narratives.

23. Aakanksha Jain

• Instagram ID: @bookschharming

• Followers: 13.1K+

Aakanksha is both an author and a bookstagrammer, making her page a mix of book reviews, writing advice, and reading recommendations. She shares her own journey as an indie author while spotlighting stories that spark imagination and emotion. Her warm tone and reader-writer perspective make her ideal for book launch campaigns, writing tools, and platforms supporting new and aspiring authors.

24. Mishti Goyal

• Instagram ID: @bookstore.baby

• Followers: 12.8K+

Mishti blends her role in Penguin India’s international marketing team with her personal passion for books on Instagram. Her content likely features a polished mix of publishing insights, personal picks, and trendy reads. With her insider knowledge and authentic love for books, she’s a natural partner for publishing houses, author campaigns, and bookish brands looking for a voice that’s both creative and industry-aware.

25. Rutvik Bhandari

• Instagram ID: @themindlessmess

• Followers: 12.7K+

Rutvik is a literary critic, writer, and book influencer known for his thoughtful, introspective content. His page, The Mindless Mess, features in-depth reviews, video essays, and reflections on storytelling. With features in Hindustan Times and The Federal, Rutvik brings credibility and a sharp perspective to every post. His content appeals to serious readers, making him a strong fit for literary fiction, author interviews, and campaigns that focus on meaningful reading experiences.