From beauty to beverages, Apoorva Mukhija brings her signature charm, humor, and authenticity to campaigns with Mars, FoxtaleSkin, Venus Gillette, and Coca-Cola, creating engaging content that resonates deeply with Gen Z and drives real brand impact.
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Apoorva Mukhija is one of India’s most compelling digital creators, known for her raw humor, relatable storytelling, and strong Gen Z connect. With 4.3 million followers on Instagram and 1.22 million YouTube subscribers, she has become a voice for young India, bold, honest, and effortlessly funny.
Recently, Apoorva has been gaining recognition for her fearless rebel spirit, especially after her standout appearance on Prime Video’s The Traitors India, where her unfiltered personality captured national attention.
From Flipkart and Coca-Cola to L’Oréal, Disney Films, Maybelline, Swiggy, and Google, she has partnered with leading brands across beauty, tech, fashion, and F&B, transforming traditional campaigns into scroll-stopping cultural moments.
Looking to drive relevance with Gen Z through content that feels organic and platform-native? Apoorva Mukhija brings humor, emotional insight, and cultural fluency to every campaign, making her a strong strategic fit for brands that want to stand out in the digital space. From beauty and fashion to lifestyle and digital-first services, she delivers brand narratives that feel authentic, perform natively on social, and build long-term audience trust. With Apoorva, your campaigns aren’t just seen, they’re remembered and reshared.
You can also collaborate with other creators who bring a similar mix of creativity, credibility and cultural impact. We help you build campaigns that connect, not just convert.
Brand Name |
Brand Category |
Brand Description |
Medium of Ads |
Why Apoorva is a Prominent Face |
FoxtaleSkin |
Modern skincare with performance-led products |
Event Appearance |
Authentic skincare routines that resonate with Gen Z |
|
VenusGillette |
Hair removal brand for women |
Instagram Reels |
Relatable body care content with humorous voiceovers |
|
Mars |
Cosmetic |
Affordable Makeup Brand |
Instagram Reels |
Authentic Makeup routines that resonate with Gen Z |
Shoppin.app |
Shopping App |
Social commerce platform |
Instagram Reels |
Taps into her Gen Z shopping behavior and aesthetics |
Urbanic |
Trendy and affordable fashion |
Instagram Reels |
Fashion-forward and trend-conscious appeal |
|
Disney Films |
Film production and distribution |
Instagram Reels |
Cinematic and expressive acting skills |
|
NewMe |
Fashion |
Gen Z-focused fashion brand |
Instagram Reels |
Fresh, playful style perfectly aligns with brand ethos |
Coca Cola |
Popular carbonated soft drink |
Instagram Reels |
Bubbly and energetic personality fits Coca Cola’s vibe |
|
Nivea |
Skincare |
Trusted skincare label |
Instagram Reels |
Minimalist and soft-spoken skincare advocate |
Taco Bell |
Food & Beverage |
Mexican-inspired fast food |
Instagram Reels |
Humorous, quirky personality suits brand voice |
Flipkart |
Online shopping platform |
TV + Instagram Reels |
Trusted face for digital audiences, now on TV too |
|
AJIO Life |
E-commerce |
Fashion and lifestyle platform |
Instagram Reels |
Trendy and aspirational Gen Z ambassador |
Aqualens |
Eye Care |
Contact lenses and vision care |
Instagram Reels |
Relatable everyday content for lens users |
Sofy |
Feminine Hygiene |
Sanitary napkins and hygiene |
Instagram Reels |
Open and honest talk around menstrual hygiene |
Maybelline |
Cosmetics |
Global makeup brand |
Instagram Reels |
Trendy makeup tutorials and product showcases |
Joy |
Skincare |
Affordable skincare brand |
Instagram Reels |
Massy yet modern skincare voice |
Food Delivery |
Online food ordering platform |
Instagram Reels |
Witty food content for youth |
|
McDonald's |
Fast Food |
International fast-food chain |
Instagram Reels |
Fun and relatable food skits |
Simple Skincare |
Skincare |
Gentle skincare for sensitive skin |
Instagram Reels |
Clean, minimal aesthetic and honest approach |
Colgate |
Oral Care |
Dental hygiene brand |
Instagram Reels |
Cheerful and trustworthy tone for everyday routines |
Sugar POP |
Cosmetics |
Playful cosmetics line |
Instagram Reels |
Youthful, pop aesthetic and makeup looks |
Hotel Sonne Interlaken |
Hospitality |
Swiss luxury hotel |
Instagram Reels |
Travel storytelling and scenic content |
Daya Furniture |
Furniture |
Indian furniture brand |
Instagram Reels |
Home decor styling and modern minimalist vibe |
Domino’s |
Food & Beverage |
Pizza delivery brand |
Instagram Reels |
Desi, humorous, and food-loving personality |
Palmolive India |
Body Care |
Bath and body hygiene products |
Instagram Reels |
Natural tone and clean product showcasing |
Cadbury |
Confectionery |
Chocolate and sweets |
Instagram Reels |
Nostalgic and feel-good brand vibe |
Dot and Key |
Skincare |
Dermat-recommended skincare |
Instagram Reels |
Soft skincare aesthetic with relatability |
L'Oréal Paris |
Beauty |
Global beauty giant |
Instagram Reels |
Glam yet approachable look for beauty routines |
Bumble |
Dating |
Social and dating app |
Instagram Reels |
Witty, confident, modern dating voice |
Nykaa |
Beauty & Retail |
Beauty e-commerce platform |
Instagram Reels |
Honest product reviews and shopping picks |
Airtel Xstream Fiber |
Internet Service |
High-speed broadband |
Instagram Reels |
Tech-savvy and digital-first communication style |
Freakins |
Fashion |
Youth fashion label |
Instagram Reels |
Urban-chic fashion influencer |
Lotus |
Beauty |
Herbal beauty and skincare |
Instagram Reels |
Self-love and skincare ambassador |
My Muse |
Intimate wellness and lifestyle |
Instagram Reels |
Empowering, bold yet tasteful content |
|
Affordable luxury jewelry |
Instagram Reels |
Sleek, modern Indian aesthetic |
||
Shaadi.com |
Matrimony |
Indian matchmaking platform |
Instagram Reels |
Humorous and relatable wedding/matchmaking takes |
Pantene |
Haircare |
Haircare and shampoo |
Instagram Reels |
Fun hair content with comic edge |
POCO |
Smartphones |
Affordable smartphone brand |
Instagram Reels |
Youthful and tech-driven content |
Dove |
Skincare |
Body and hair care brand |
Instagram Reels |
Emotional yet honest personal care advocate |
Wakefit |
Furniture |
Sleep and home solutions |
Instagram Reels |
Cozy, lifestyle-rich home content |
Pond’s |
Skincare |
Skincare and beauty |
Instagram Reels |
Soft and trusted voice for everyday skincare |
|
Tech |
Technology company |
Instagram Reels |
Digital-first storytelling and reach |
Oral-B |
Oral Care |
Dental and hygiene products |
Instagram Reels |
Simple, real talk about oral health |
Airbnb |
Hospitality |
Global travel and stays |
Instagram Reels |
Visual travel storytelling with a personal edge |
Sporto World |
Athleisure |
Casual menswear and innerwear |
Instagram Reels |
Sporty, humorous, and quirky takes on fashion |
Apoorva Mukhija featured in Flipkart’s high-energy End of Season Sale campaign that tapped into her strong Gen Z connect and fashion-forward presence. The ad begins with a group of friends sitting in a car when one of them says, “Apoorva is coming.” What follows is a playful guessing game about which version of Apoorva will show up.
First, arrives is Metallic Bing Apoorva, dressed in a bold silver outfit. Then comes Satin Luxe Apoorva, styled in a sleek satin dress. Each look represents a different fashion personality, building up to a fun moment where all her avatars gather with her friends and celebrate their unique styles.
The campaign line Trend Non-stop Prices Drop Stay Undefined captured the spirit of fashion, individuality and youth culture. With over two million views on YouTube, the ad delivered a strong digital impact and positioned Flipkart as a go-to destination for affordable and expressive fashion.
Apoorva Mukhija has been collaborating with Mars for an extended period, making her a consistent and credible face for the brand. With her primary audience consisting of young women who actively engage with beauty content, this partnership feels intuitive and well-aligned. In several of her high-performing reels, Apoorva is seen using Mars makeup products in her daily routine, from morning touch-ups to end-of-day check-ins, demonstrating how the brand’s lipsticks and cosmetics stay intact through long hours.
These reels often surpass one million views, indicating not just her reach but the genuine trust her followers place in her product recommendations. The collaboration goes beyond promotion, turning into an ongoing conversation around long-wear beauty, confidence, and self-expression.
FoxtaleSkin collaborated with Apoorva for a unique offline experience that extended its digital resonance. Apoorva was featured at a brand event where she performed stand-up comedy, adding a personal and engaging layer to the brand’s message. The event celebrated the resilience and individuality of its community, themes that Apoorva represents authentically through her voice and humor. Her reel capturing glimpses from the event gained over 4.5 million views, sparking widespread buzz across social media.
The collaboration not only amplified brand visibility but also solidified FoxtaleSkin’s cultural relevance among young, urban audiences. Apoorva’s performance brought warmth, relatability, and shareability to the brand experience, making the partnership a strategic success.
In her collaboration with Venus, Apoorva showcased the power of storytelling through subtle yet impactful brand integration. The campaign avoided overt sales tactics, instead focusing on a slice-of-life narrative that aligned with Venus’ mission of celebrating comfort, confidence, and choice. Apoorva’s storytelling naturally wove the product into her content, making it feel like a recommendation from a trusted friend rather than an ad.
The content received high engagement, with audiences appreciating the balance between relatability and utility. The partnership helped Venus tap into a young, digitally native demographic in a way that felt fresh and non-intrusive.
Apoorva’s partnership with Coca-Cola leaned into her fun, expressive, and culturally aware content style. Known for her playful tone and effortless screen presence, Apoorva brought a sense of everyday joy and spontaneity to the campaign. The content reflected Coca-Cola’s ethos of celebrating shared moments, youthful energy, and simple pleasures.
Instead of positioning the product as a hero, Apoorva’s approach allowed Coca-Cola to become part of the story, whether during casual hangouts or celebratory scenes. The result was a campaign that felt lighthearted and unforced, striking the perfect balance between branded message and creator voice.
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