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Samay Raina Brand Ambassador List - 2025

Samay Raina, a popular comedian and content creator, has made a significant impact in the advertising world with his engaging personality and unique humor. Let's explore the top Samay Raina brand ambassador list, highlighting his influence in modern marketing strategies.

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Samay Raina, born on October 26, 1997, in Jammu, India, is a prominent Indian stand-up comedian and YouTuber known for his sharp wit and engaging content. He gained widespread recognition after co-winning the comedy competition Comicstaan 2 in 2019. Beyond stand-up, Samay has ventured into digital platforms, notably hosting the comedy talent show "India's Got Latent" since 2024, which showcases emerging talents with a humorous twist. His diverse content has garnered a substantial following, contributing to an estimated net worth of approximately USD 16.5 million (around ₹140 crore).

Samay's dynamic personality and innovative approach make him an ideal collaborator for brands aiming to connect with younger, tech-savvy audiences. His ability to blend humor with authentic storytelling resonates well with viewers, enhancing brand relatability. Brands like Spinny, BoldCare, and WokTok have already partnered with his show "India's Got Latent," leveraging its unique format to create memorable brand moments. We’ll further talk about these brands and more. 

By embracing his distinctive style, brands can engage audiences in an entertaining and genuine manner, making Samay Raina a valuable asset for celebrity endorsements.

Samay Raina Brand Ambassador List

Brand Name

Category

Description

Type of Ad/Promotion

Why Samay Raina Was Chosen

boAt Lifestyle

Consumer Electronics

Leading Indian brand specializing in audio devices and wearables.

Video Campaign

Samay's youthful appeal and tech-savvy image align with boAt's target demographic.

KFC

Fast Food

Global fast-food chain known for its fried chicken offerings.

Video Campaign

Samay's relatable humor enhances KFC's engagement with a younger audience.

Redwolf

Apparel & Merchandise

Online platform offering official merchandise for artists and creators.

Merchandise Line

Samay's popularity allows fans to connect through exclusive merchandise.

Spinny

Automotive

Online platform for buying and selling pre-owned cars in India.

Video Campaign

Samay's trustworthy persona builds credibility for Spinny's services.

Unacademy

Education

Online learning platform offering educational content and courses.

Video Campaign

Samay's intellectual humor resonates with Unacademy's learner community.

Mivi

Consumer Electronics

Indian brand offering audio products and accessories.

Social Media Promotion

Samay's tech-friendly image complements Mivi's product line.

DaMENSCH

Apparel

Men's premium innerwear and loungewear brand.

Social Media Promotion

Samay's modern style aligns with DaMENSCH's target market.

ULTRA PROLINK

Consumer Electronics

Brand offering electronic accessories and gadgets.

Social Media Promotion

Samay's tech-savvy persona fits ULTRA PROLINK's audience.

HAMMER

Consumer Electronics

Brand specializing in audio devices and fitness bands.

Social Media Promotion

Samay's active lifestyle appeals to HAMMER's consumers.

Minis On Swiggy

Food Delivery

Swiggy's platform for ordering small-sized food items.

Social Media Promotion

Samay's comedic take on food resonates with Swiggy's audience.

Top 10 Brands Endorsed by Samay Raina

1. boAt

boAt, a leading Indian brand specializing in audio devices and wearables, has carved a niche for itself with innovative products that resonate with the youth. Known for blending style with functionality, boAt has become synonymous with quality and affordability in the consumer electronics market.

In a recent New Year's campaign titled "Crazy-lution," boAt collaborated with comedian Samay Raina to humorously address the common struggle of maintaining New Year's resolutions. The campaign featured a satirical video where Samay highlighted the challenges of sticking to resolutions, introducing a fictional boAt smartwatch as the ultimate solution. This smartwatch boasted exaggerated features like "ChaatGPT" for imagining delicious scenarios, "Calorie Roast" to remind users before indulging in extra treats, and "Step Count" to encourage turning talk into walk. The tagline, "Samay badal gaya, ab motivation nahi," cleverly played on Samay's name, emphasizing the need for consistent motivation.

boAt's decision to partner with Samay Raina stemmed from his relatable humor and strong connection with the younger demographic. His comedic style resonates with boAt's target audience, making him an ideal ambassador to convey the brand's message in an engaging manner. By leveraging Samay's popularity and wit, boAt effectively communicated the challenges of New Year's resolutions, positioning their products as supportive companions in the journey towards self-improvement.

2. Flipkart

Flipkart, established in 2007, is one of India's leading e-commerce platforms, offering a vast array of products ranging from electronics to fashion. Renowned for its customer-centric approach and innovative marketing strategies, Flipkart has consistently aimed to connect with India's diverse consumer base.

In a notable campaign, Flipkart collaborated with comedian Samay Raina to infuse humor into their promotional content. While specific details of the advertisement are limited, the partnership aimed to leverage Raina's comedic flair to engage a younger audience, making online shopping both relatable and entertaining.

Flipkart's decision to partner with Samay Raina was strategic, considering his rising popularity among millennials and Gen Z. His relatable humor and strong online presence align with Flipkart's goal to resonate with a tech-savvy demographic, enhancing brand recall and fostering a deeper connection with potential customers.

3. KFC

KFC, established in 1952, is a globally recognized fast-food chain renowned for its signature fried chicken and diverse menu offerings. With a presence in over 150 countries, KFC has consistently adapted its marketing strategies to resonate with local audiences, blending its iconic brand identity with regional flavors and cultural nuances.

In a recent campaign titled "Taste The Epic," KFC collaborated with popular comedians Samay Raina, Aashish Solanki, and Sharon Verma. The advertisement showcases the trio engaging in witty banter as they brainstorm ideas for a 90-second Instagram reel to promote KFC's superhero-themed products. Their humorous exchange not only highlights the new menu items but also reflects the spontaneous and relatable nature of content creation in the digital age.

KFC's decision to partner with Samay Raina was strategic, aiming to leverage his rising popularity and unique comedic style to connect with a younger, digitally-savvy audience. Raina's involvement added authenticity and relatability to the campaign, aligning with KFC's objective to infuse humor and modernity into its brand narrative. 

4. Redwolf

Redwolf, established in 2011 in Mumbai, is a direct-to-consumer specialty brand focusing on licensed pop culture-inspired apparel and accessories. They offer a wide range of products, including graphic tees, sweatshirts, and merchandise featuring popular franchises and characters, catering to fans across various genres.

In collaboration with comedian and chess streamer Samay Raina, Redwolf launched an exclusive line of merchandise that resonates with his unique blend of humor and passion for chess. The collection features designs like the "Pawn Hub (Black) T-shirt" and the "Supreme Leader T-shirt," reflecting Samay's witty take on chess culture. These products not only appeal to his fan base but also to chess enthusiasts who appreciate a humorous twist on traditional themes.

Redwolf's decision to partner with Samay Raina stems from his innovative approach to blending comedy with chess, creating a new niche in the online entertainment space. His ability to engage audiences through relatable content aligns with Redwolf's mission to provide merchandise that resonates with pop culture and contemporary interests. This collaboration allows fans to connect with Samay's persona while enjoying high-quality, creatively designed apparel.

5. Spinny

Spinny, established in 2015, is a prominent Indian full-stack used car retail platform that emphasizes transparency and trust in the pre-owned car market. By offering certified vehicles and a seamless buying experience, Spinny has rapidly gained popularity among consumers seeking reliable and affordable automotive options.

In a recent extension of their "Sweet December" campaign, Spinny collaborated with comedian Samay Raina to infuse humor into their promotional efforts. The campaign's highlight was a video where Samay, after a humorous cab booking mishap, is offered a 'brand-new' second-hand car for free by Spinny's representative, Balraj Singh. The catch? Samay had to wear the Spinny t-shirt—a request he had humorously declined during his stint on "India's Got Latent." This playful narrative not only entertained viewers but also effectively showcased Spinny's offerings and their commitment to customer satisfaction.

Spinny's decision to partner with Samay Raina was strategic, aiming to leverage his sharp wit and relatable humor that resonates with India's younger generation. By integrating Samay's comedic style, Spinny successfully engaged a broader audience, enhancing brand recall and positioning themselves as a customer-centric company that values authenticity and relatability in their marketing endeavors.

6. Tinder

Tinder, launched in 2012, is a globally renowned dating application that revolutionized online dating with its simple swipe-based interface. Catering to millions of users worldwide, Tinder facilitates connections based on mutual interest, making dating more accessible and engaging.

In a notable campaign, Tinder India collaborated with comedian Samay Raina for their #SwipeStories series. The advertisement, titled "You're Funny," humorously portrays the scenario of matching with someone who is funnier than oneself. Samay's comedic narrative adds a relatable and entertaining twist to the dating experience, emphasizing the fun and spontaneity that Tinder offers. The purpose of this ad was to showcase real-life dating anecdotes, encouraging users to embrace the unpredictability and excitement of meeting new people on the platform.

Tinder chose Samay Raina for this promotion due to his rising popularity among the youth and his ability to connect through humor. His comedic style resonates with Tinder's target demographic, making him an ideal ambassador to convey the brand's message of fun and genuine connections. By partnering with Samay, Tinder effectively tapped into the Indian comedy scene, enhancing its relatability and appeal to younger audiences.

7. Unacademy

Unacademy, established in 2015, is a leading Indian ed-tech platform that offers a wide array of online courses and educational content, aiming to make quality education accessible to all. Over the years, it has expanded its reach by collaborating with top educators and industry experts to cater to diverse learning needs.

In celebration of its 9th anniversary, Unacademy hosted an event titled "Pratishtha," featuring a panel of stand-up comedians, including Samay Raina. Known for his sharp wit, Raina delivered a memorable performance where he humorously roasted Unacademy. One notable moment was when he quipped, "Oh my god, Alakh sir aa rahe hai!" referencing Alakh Pandey, founder of competitor platform Physics Wallah, eliciting hearty laughter from the audience. This self-deprecating humor not only entertained but also showcased Unacademy's confidence and openness to light-hearted critique.

Unacademy's choice to feature Samay Raina stemmed from his rising popularity among the youth and his ability to engage audiences with relatable humor. By incorporating Raina's edgy comedic style, Unacademy aimed to connect with a younger demographic, demonstrating a modern and approachable brand image. This collaboration highlighted the platform's willingness to embrace contemporary cultural elements, making education both engaging and relevant.

8. Bold Care

samay raina Bold Care ad

Bold Care, an emerging men's health and wellness brand in India, focuses on addressing intimate health concerns with discretion and efficacy. Their product line includes treatments for hair loss, sexual wellness, and overall health, aiming to destigmatize conversations around men's health issues.

In September 2024, Bold Care launched the #Sextember campaign, collaborating with comedian Samay Raina to transform the month into a period dedicated to men's sexual wellness. The campaign featured a series of humorous and informative content pieces where Raina addressed common misconceptions and societal taboos surrounding men's health. By blending comedy with education, the campaign sought to create a comfortable environment for men to engage in conversations about their health, promoting awareness and encouraging proactive wellness measures.

Bold Care's decision to partner with Samay Raina was strategic, leveraging his popularity among younger audiences and his ability to tackle sensitive topics with humor and relatability. Raina's comedic approach made discussions about sexual wellness more approachable, aligning with Bold Care's mission to normalize and encourage open conversations about men's health. This collaboration effectively resonated with the target demographic, enhancing the campaign's reach and impact.

9. Veeba

Veeba Samay Raina Ad

Veeba, established in 2013, is a prominent Indian brand specializing in a diverse range of sauces, dressings, and condiments. Renowned for its commitment to quality and innovation, Veeba aims to enhance everyday meals with its flavorful products.

In 2024, Veeba collaborated with comedian Samay Raina for the "India's Got Latent" show, where brands like Veeba sponsored segments, integrating their messaging in a humorous format. This collaboration allowed Veeba to engage with a younger audience through relatable and entertaining content.

Veeba's partnership with Samay Raina was a strategic move to connect with the Gen Z demographic. Raina's unique blend of humor and relatability made him an ideal choice to deliver Veeba's brand message effectively, aligning with the brand's goal to resonate with a younger, dynamic audience. 

10. Vastrado

Vastrado, an emerging apparel brand in India, has rapidly gained traction among Gen-Z consumers by offering stylish and affordable clothing options. Their focus on contemporary designs and quality has positioned them as a favorite among young fashion enthusiasts.

In a strategic move to amplify their brand presence, Vastrado collaborated with comedian Samay Raina for a special New Year's Eve episode of the popular show "India's Got Latent." This episode, sponsored by Vastrado, featured Raina's signature humor intertwined with subtle promotions of Vastrado's clothing line. The integration was seamless, making the brand a natural part of the show's narrative. The episode resonated profoundly with viewers, amassing over 28 million views and becoming the fastest-viewed installment on the channel to date.

Vastrado's decision to partner with Samay Raina was driven by his strong connection with the Gen-Z audience. Raina's relatable comedic style and significant online following made him an ideal ambassador to convey Vastrado's brand ethos. This collaboration not only enhanced Vastrado's visibility but also led to a 150% increase in revenue and a 20-fold spike in website traffic, showcasing the effectiveness of aligning with influencers who resonate with the target demographic.

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Why Should Brands Get Celebrity Comedians Like Samay Raina for Endorsements?

Brands should consider celebrity comedians like Samay Raina for celebrity endorsements because of their ability to engage audiences in a fun, relatable, and memorable way. Unlike traditional brand advertising, comedy-driven promotions feel organic and less like a sales pitch, making them more effective in capturing consumer attention.

Samay Raina, known for his witty humor and strong online presence, connects effortlessly with younger audiences. His comedic timing and authenticity make brand messages more appealing, ensuring higher engagement and recall. Whether through social media campaigns, digital ads, or live events, his humor helps brands cut through the clutter and leave a lasting impression.

Additionally, comedians bring a fresh and unconventional approach to endorsements. Their humor makes even mundane products exciting, helping brands break stereotypes and create viral content. By collaborating with comedians like Raina, brands can boost relatability, increase social media traction, and build a loyal consumer base through laughter.

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