Explore the list of top brands endorsed by Saina Nehwal till 2024, highlighting her impact in various sectors like fashion, health, and media. Learn how Tring can help you connect with celebrities for brand endorsements.
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Saina Nehwal, known for her dedication and achievements in badminton, has endorsed several top brands across various sectors. From Kellogg’s and Sony Sports Network to Fortune Oil and Savlon, Saina has consistently represented the values of health, discipline, and success. Her collaborations span a variety of industries, including fashion, health, education, and media, making her a versatile and trusted brand ambassador. This article will provide the full Saina Nehwal's brand ambassador list until 2024 and her top five best campaigns.
Looking for a brand ambassador like Saina Nehwal to elevate your brand’s image? Tring offers end-to-end services to connect you with top celebrities and athletes, ensuring a powerful and impactful endorsement campaign tailored to your brand’s needs.
Kellogg's India launched its "Bade Sapno ki Sahi Shuruwat" (#Feeding Dreams) ad campaign in August 2015, featuring badminton champion Saina Nehwal as the face of the brand. The campaign, which marked the first-ever masterbrand commercial for Kellogg’s, aimed to emphasize the importance of starting the day with a nutritious breakfast. The ad depicts two individuals with big dreams, who begin their day with inadequate meals. Saina, showcasing her success as the world's No. 1 badminton player, introduces Kellogg’s as the ideal choice for a healthy and energizing breakfast that can fuel their journey toward achieving their aspirations.
The campaign targeted a wide audience through TV, print, digital, and outdoor media, and aimed to inspire individuals to start their day right, just like Saina did. The collaboration with Saina was a strategic move, given her young, ambitious, and hardworking image, aligning perfectly with Kellogg’s message of feeding dreams.
In August 2024, Mygate partnered with Olympic medalist Saina Nehwal to engage its users through a unique giveaway campaign. As a Mygate resident herself, Saina invited users to participate in a mini treasure hunt on the app's Buy & Sell platform, where they could find and claim badminton rackets signed by her. The giveaway aimed to celebrate the spirit of sports and foster community connections, tying into the excitement surrounding the 2024 Olympics. This initiative was designed to drive traffic to the app while providing a fun, interactive experience for Mygate's users. The collaboration emphasized Saina’s connection with sports and her active involvement in the community.
In August 2016, Savlon launched an impactful ad campaign featuring Saina Nehwal, where she powerfully challenges those who doubted her career as a badminton player. The ad highlights how many people, including friends and family, question non-mainstream career choices, using examples of artists, musicians, and online platform creators. Saina, in the commercial, metaphorically smashes the doubts thrown her way, emphasizing that discouraging a child's dream can cause more harm than any physical injury. The ad effectively conveyed the message that pursuing one's passion, despite criticism, is crucial for personal growth and success.
In September 2010, Saina Nehwal was chosen as the face of Fortune Plus, a new healthy cooking oil variant from Adani Wilmar. The campaign, aimed at young, health-conscious Indians, emphasized the oil as the "oil that isn't oily" with the tagline "Ab Bas Toot Pado". Fortune Plus was marketed as an easy-to-digest cooking oil, positioning itself as a solution to the growing concern of health-conscious eating. Saina's endorsement aligned with the product's messaging, as her profession requires her to avoid oily foods, making her a credible advocate for the health benefits of Fortune Plus. The TV-led campaign, managed by Ogilvy India, was launched with aggressive marketing to increase brand visibility across the country.
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