Is Radhika Apte still active as a brand ambassador?

Yes, Radhika Apte continues to be an active brand ambassador for various companies, leveraging her influence in the market.

How has Radhika Apte influenced brand visibility?

Radhika Apte has enhanced brand visibility through her authentic endorsements that resonate with modern audiences.

Where can I get a celebrity to promote my healthy products?

You can connect with celebrities through platforms like Tring, which provides influencer marketing and endorsements.

What types of products does Radhika Apte typically endorse?

Radhika Apte typically endorses products in skincare, fashion, wellness, and feminine hygiene.

What are some successful campaigns Radhika Apte has been a part of?

Successful campaigns include Clinique's digital-first launch and Smartwater's "Made Differently" initiative.

How do I approach Radhika Apte for a brand collaboration?

To approach Radhika Apte for a brand collaboration, you can reach out through her management or use platforms like Tring to facilitate the process.

List of Brands Endorsed by Radhika Apte

Get Celebrities Like Radhika Apte As Brand Ambassadors

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Full List of Brands Endorsed by Radhika Apte Till 2025

Brand Name	Brand Category	Description	Type of Promotion	Why Radhika Was Chosen
Clinique	Skincare	Dermatologist-founded international skincare brand	TV/Web Ads	First Indian face for Clinique India; her authentic persona connects with modern Indian women
Daniel Wellington	Watches & Accessories	Swedish watch brand, “Iconic Link” collection	Social Media Campaigns (Diwali)	Represented elegance and minimalism; praised pieces for styling.
Coca‑Cola Smartwater	Beverages	Premium water brand emphasizing "Smart Thinkers"	Digital & Social Campaigns	Recognized for her innovative, thoughtful approach, a perfect fit for the brand ethos.
Rio Pads (Nobel Hygiene)	Feminine Hygiene	Heavy-flow sanitary pads for women with PCOD/menopause	Digital Campaign “#MyBloodySecret”	Her unapologetic and empowering style matched the campaign’s mission.
Sanfe	Feminine Hygiene	Feminine health and intimate care products	Brand Ambassador Campaign	Vocal feminist and advocate for women’s body rights; aligns with brand messaging.
Manforce Epic ThinX Condoms	Sexual Wellness	Ultra-thin, chemical-free vegan condoms	TV/Web Campaigns	Empowers women to make informed choices about sexual wellness.
mCaffeine	Personal Care	Caffeinated personal-care brand	Digital Campaign “Addicted to Good”	Championing eco-friendly grooming habits appeals to conscious millennials.

Top 5 Brand Endorsement Campaigns by Radhika Apte

1. Clinique

First Indian Face of Clinique

Clinique appointed Radhika Apte as its first Indian brand ambassador, marking a significant move in the brand’s regional marketing. The global skincare label launched this partnership with a digital-first campaign showcasing Apte’s natural beauty and minimalist style. The campaign focused on her daily skincare routine, building authenticity and relatability for Indian women.

Her candid approach, combined with Clinique’s science-backed products, helped position the brand as a conscious and dermatologically trusted choice. The brand praised Radhika for her individuality, intelligence, and bold choices, traits that strongly reflect Clinique’s values.

2. Coca-Cola Smartwater

“Made Differently”

Radhika Apte featured in Coca-Cola’s premium water brand Smartwater’s “Made Differently” campaign alongside other trailblazers. The video campaign celebrated people who think outside the box and break convention. Apte’s unconventional film choices and outspoken personality made her a fitting representation of that message.

Smartwater leaned into her intellectual edge and boundary-pushing career path to connect with urban millennials. The minimalist visual tone of the campaign further echoed both the brand’s aesthetic and Apte’s identity.

3. Sanfe

Sanfe, a brand focused on intimate hygiene and wellness for women, roped in Radhika Apte as their face to launch their menstrual hygiene products. She appeared in social media and digital ads advocating body positivity, self-care, and smashing taboos around feminine health.

Radhika’s vocal feminism and openness about real issues helped Sanfe position itself as a bold, progressive brand. Her presence encouraged conversations about normalising period care without shame, making the campaign one of the brand’s most authentic activations.

4. Rio Pads

#MyBloodySecret

As part of Nobel Hygiene’s Rio Pads campaign, Radhika Apte headlined the digital film titled #MyBloodySecret, which focused on heavy flow periods, a subject often underrepresented in mainstream advertising. The ad touched on real stories of women dealing with PCOD and menopause.

Apte’s performance balanced empathy and empowerment, triggering wide social engagement. Her boldness gave the campaign credibility, helping Rio Pads carve out a niche in the women’s hygiene market. The campaign was praised for its honesty and realistic tone.

5. Daniel Wellington

Daniel Wellington’s Diwali campaign featured Radhika Apte styling the Iconic Link collection in a series of minimalist social media creatives. The content was influencer-style, with Apte sharing styling tips and glimpses into her festive looks.

Her association added class and confidence to the campaign, and her fashion-forward yet understated image aligned with DW’s design philosophy. The collaboration boosted traction around the festive collection while strengthening the brand’s connection with independent, stylish Indian women.