Oppo's Best Celebrity Endorsement Campaigns and It's Impact!

Explore OPPO India's most impactful celebrity endorsement campaigns, featuring stars like Zeenat Aman, Ranbir Kapoor, Shraddha Kapoor, and more. Learn how these collaborations enhanced brand visibility and connected with diverse audiences.

OPPO India has built a strong presence in the competitive smartphone market by strategically using celebrity endorsements. The brand has successfully showcased its innovative products by partnering with renowned Bollywood stars and influencers while connecting with diverse audiences. From iconic legends like Zeenat Aman to contemporary stars such as Ranbir Kapoor and Shraddha Kapoor, OPPO’s campaigns have not only highlighted the key features of its devices but also resonated with aspirational values.

This article delves into OPPO's most impactful celebrity endorsement campaigns, examining how they have shaped the brand’s image, boosted its appeal, and enhanced consumer engagement across multiple platforms.

Oppo's Best Celebrity Endorsement Campaign

Zeenat Aman and Janhvi Kapoor's "#MadeToBeIconic" Campaign

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OPPO India enlisted Bollywood icons Zeenat Aman and Janhvi Kapoor for its campaign promoting the newly launched Find N3 Flip, a foldable smartphone. The campaign, unveiled on October 11, 2023, highlighted the crossover of generations under the hashtag #MadeToBeIconic, with Kapoor referring to Aman as "an icon" in the video. The ad exuded elegance, style, and class, perfectly capturing the essence of the phone. The Find N3 Flip, launched on October 3, 2023, boasted enhancements such as a refined flexion hinge design, an advanced vertical cover screen, and a triple-camera setup.

“Your Everyday AI Companion” Campaign Featuring Ranbir Kapoor

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OPPO India launched its “Your Everyday AI Companion” campaign featuring Ranbir Kapoor and a life-sized CGI model, the Oppo AI Avatar, to promote the Oppo Reno12 Series. Conceptualized by Famous Innovations, the campaign included four short films released on social media, OTT platforms, and the official Oppo website. Each film demonstrated the AI capabilities of the Oppo Reno12 Series, showcasing how Kapoor's AI companion helped him during various everyday situations. In one film, Kapoor used the AI Eraser 2.0 to remove unwanted background distractions in a selfie. In another, the AI fixed a winking mishap in a group photo by digitally opening Kapoor's closed eye.

The third film highlighted the AI's ability to summarize a phone conversation, while the fourth featured the AI helping Kapoor reconnect with his friends in a no-network zone using the Beacon Link feature. According to Karan Dua, head of product communications at Oppo India, the campaign showcased how generative AI is transforming the user experience, with the Reno12 Series designed to make daily life easier and more enjoyable.

#DareToFlaunt Campaign Featuring Shraddha Kapoor and Shreyas Iyer

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OPPO India launched the #DareToFlaunt campaign, featuring Bollywood actress Shraddha Kapoor and cricketer Shreyas Iyer, to promote the OPPO F27 Pro+ 5G, its first waterproof smartphone rated IP69. The TVC resonated with the bold and adventurous spirit of Gen-Z, with Kapoor and Iyer representing two of India's biggest passions—Bollywood and cricket. The ad put the F27 Pro+ to the ultimate test, showcasing its durability by dunking it in water, subjecting it to a washing machine, hammering it with a cricket wicket, and running it over with a car. Despite these tests, the phone emerged unscathed, highlighting its resilience. The campaign emphasized key features like the 360° Armour Body, IP66, 68, and 69 ratings, and the 3D Curved AMOLED Screen. With a sleek design and powerful performance, the OPPO F27 Pro+ 5G became the perfect choice for those seeking a rugged yet stylish phone.

Flaunt Your Nights Campaign Featuring Varun Dhavan

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OPPO India launched a new TVC for the OPPO F19 Pro+ 5G, showcasing the phone’s AI highlight portrait video feature. The campaign aimed to address a key pain point for content creators capturing high-quality videos in low-light conditions. The F19 Pro Series empowered users to film stunning videos in challenging light, particularly at night, when many creators are active. Taproot Dentsu’s creative approach centred on how the phone could transform content creation during the night, with the TVC highlighting this ability through a remix of the iconic Bollywood song "So gaya ye jahan." The film featured young people creating memories under low light, using the OPPO F19 Pro Series to capture those moments. The campaign highlighted the phone’s ability to improve video quality and solidified its position as a game-changer for content creators.

Notable Celebrities Who Promoted Oppo on Digital Platforms

1. Sahil Anand: An actor known for his roles in Bollywood and TV shows, Sahil promoted the OPPO Reno12 Pro by highlighting its AI Linkboost feature. He encouraged audiences to take advantage of OPPO’s festive “Pay Zero, Worry Zero, Win ₹10 Lakhs” offer, making the season special.

2. Taaha Shah: Bollywood actor and model, Taaha showcased the OPPO Reno 12 Pro 5G Manish Malhotra Limited Edition. He urged fans to embrace the black-and-gold aesthetic and share their creative designs for a chance to win the exclusive device.

3. Abhishek Kumar: Actor and content creator, Abhishek highlighted the OPPO A3 Pro 5G’s durable 360° Armour Body. He tied it into OPPO’s festive “Pay Zero, Worry Zero, Win ₹10 Lakhs” offer, focusing on connectivity and celebrations.

4. Isha Malviya: Actress and influencer, Isha endorsed the OPPO F27 Pro+ 5G, emphasizing its IP69 waterproof feature. She also promoted OPPO’s festive deal, inspiring users to explore the brand’s innovative features.

5. Nushrratt Bharuccha: Bollywood actress Nushrratt showcased the OPPO Reno 12 Pro 5G Manish Malhotra Limited Edition. She encouraged fans to submit creative outfit designs using the #CraftedFromCulture hashtag for a chance to win.

6. Manish Malhotra: Renowned fashion designer, Manish promoted the OPPO Reno 12 Pro 5G Limited Edition in collaboration with his brand. He inspired fans to unleash their creativity by embracing the phone's iconic black-and-gold theme.

7. Shruti Sinha: Dancer and reality show star, Shruti demonstrated the OPPO F27 5G’s Halo Light, saving the vibe during a house party blackout. Her endorsement emphasized the phone’s ability to keep celebrations alive.

8. Shreya Kalra: Social media influencer Shreya endorsed the OPPO F27 5G, sharing how its Halo Light feature resolved a dance floor blackout, keeping the party energy high.

9. Harshita Shekhar Gaur: Actress Harshita promoted the OPPO F27 5G, showcasing its Halo Light feature that kept a dance party alive during a power outage, emphasizing the phone's utility in fun moments.

10. Ayesha Khan: Actress and content creator, Ayesha endorsed the OPPO F27 5G, highlighting how its Halo Light turned her hostel into party central when the lights went out.

11. Siddhant Chaturvedi: Bollywood actor Siddhant demonstrated the OPPO F27 5G’s versatility, lighting up a campsite and turning it into a party zone with the Halo Light, showcasing its fun, on-the-go utility.

12. Amullya Rattan: Social media influencer Amullya promoted the OPPO Reno12 Pro, focusing on its AI Linkboost feature that keeps her connected. She also highlighted OPPO’s festive offer for worry-free celebrations.

13. Diipa Buller-Khosla: Influencer and entrepreneur Diipa endorsed the OPPO Reno 12 Pro 5G Manish Malhotra Limited Edition. She encouraged fans to submit creative designs and outfits using #CraftedFromCulture to win the stylish phone.

14. Kashmira Pardeshi: Actress Kashmira showcased the OPPO F27 5G’s Halo Light, bringing party vibes back to life when plans fell through, emphasizing the phone’s ability to turn any situation around.

15. Manushi Chhillar: Actress and former Miss World Manushi highlighted the OPPO F27 5G, using its Halo Light to transform a dull parking lot into a vibrant party scene, showcasing its unique party-enhancing features.

Impact of OPPO's Celebrity Endorsement

• Increased Brand Visibility: Celebrity endorsements have expanded OPPO's reach, making the brand more recognizable among diverse audiences.

• Youth Appeal: Collaborations with young stars like Janhvi Kapoor, Shraddha Kapoor, and Varun Dhawan have reinforced OPPO's positioning as a trendy, youth-oriented brand.

• Emotional Connection: Celebrities like Zeenat Aman and Ranbir Kapoor help build emotional resonance, associating OPPO products with aspirational values.

• Product Features Highlighted: Through endorsements, OPPO effectively showcases key product features such as AI technology, camera capabilities, and durability, directly addressing consumer pain points.

• Influencer Marketing Success: Digital platform campaigns with influencers and actors such as Nushrratt Bharuccha and Siddhant Chaturvedi amplify reach and engagement.

• Brand Trust: Celebrity endorsements boost consumer confidence, as fans associate the quality of the product with their favorite stars.

• Cross-Generational Appeal: Campaigns like #MadeToBeIconic successfully bridge generational gaps, appealing to both Gen Z and older audiences.