List of All Brands Endorsed by Konkana Sen Sharma Till 2025

Discover the brands endorsed by Konkona Sen Sharma, a celebrated actress recognized for her impactful roles and distinctive charm. This comprehensive list showcases her collaborations across various industries and the products she represents. Explore how her authenticity and talent connect with brands and engage her audience.

Konkona Sen Sharma is known not just for her critically acclaimed performances in films but also for the thoughtful, grounded image she has built over the years. With her strong voice in cinema, literature, and social issues, she stands apart as a personality who brings both authenticity and depth to any campaign she associates with. This makes her a valuable ambassador for brands that aim to go beyond glamour and build real connections with mindful, socially conscious audiences.

Her endorsements often reflect her personal values, whether it's supporting homegrown products, eco-conscious living, or inclusive narratives. Konkona’s appeal lies in her credibility, intellect, and strong identity, making her a go-to choice for brands that want to stand for more than just selling a product. Below is a list of campaigns where Konkona Sen Sharma lent her voice, face, and personality to build meaningful brand stories.

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Our team simplifies the entire process from connecting you with talents like Konkona to managing negotiations and campaign planning. She’s the kind of celebrity who adds depth, trust, and relatability to any campaign. Whether it’s for ethical fashion, conscious living, or culture-led brands, working with someone like Konkona can help you create long-lasting impact and genuine brand loyalty. Let us help you build that connection today.

List of Brands That Have Worked With Konkana Sen Sharma

Top Brand Endorsement Campaigns by Konkana Sen Sharma

1. Oppo – “Sid Wakes Up in Goa”

In a nostalgic throwback, Oppo revived the beloved film Wake Up Sid via their “Sid Wakes Up in Goa” campaign. Konkona Sen Sharma reprised her role as Ayesha, alongside Ranbir Kapoor, recreating heartfelt moments like the “bread and jam cake” scene, and tying it to the Oppo Reno11 Pro smartphone. The film’s emotional arc cleverly connects the product to meaningful life transitions and deeper emotional resonance.

The campaign used immersive visual storytelling and strategic nostalgia to re-engage viewers, and Konkona’s natural chemistry with Ranbir increased the ad’s emotional impact. Her authentic presence lent credibility to the narrative, reinforcing Oppo’s positioning as a brand that celebrates real human connections and moments of rediscovery.

2. Zouk – Empowering Modern Indian Women

Accessory brand Zouk launched a campaign with Konkona Sen Sharma in May 2023, celebrating modern, independent women. Featuring versatile products like laptop bags and backpacks, the campaign emphasized both style and functionality to match the evolving needs of career-oriented women.

Konkona’s statement, “Fashion is a powerful expression of self,” encapsulated the brand's ethos. Her authenticity and thoughtful outlook resonated with Zouk’s target women who prioritize ethical, stylish choices. As a vocal advocate for mindful living, Konkona was a seamless match for Zouk’s vision of empowering individuals through well-crafted accessories.

3. Nerolac – “Aapke Rang, Aapki Pehchaan”

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In mid-2012, Nerolac Paints enshrined Konkona Sen Sharma and the late Irrfan Khan as ambassadors in their campaign titled “Aapke Rang, Aapki Pehchaan.” In a short film, painting acts as a catalyst for rekindling a couple’s connection, symbolized through a flute found in their freshly painted home.

The ad’s emotional storytelling hinged on the chemistry between Konkona and Irrfan, celebrating how personal spaces and colors contribute to identity and relationships. Konkona’s grounded trade as an authentic “girl next door” allowed viewers to connect with the emotional depth and nostalgia the campaign conveyed.

4. Women’s Horlicks – “Aaj, Apni Bhi Socho”

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Konkona Sen Sharma debuted in advertising with Women’s Horlicks, introducing the brand’s message: “Aaj is badi si list ne choti si baat ka ehsaas dilaya... apni hi list main apna naam nahi...” The campaign portrayed her morning routine and reflective moment, reminding women to prioritize their own health amidst life’s responsibilities.

Her emotional connection to Horlicks, rooted in nostalgia and empathy, added authenticity to the campaign. Konkona’s natural delivery and genuine warmth helped establish the brand as one that cares about women’s holistic well-being, making the narrative feel personal and relatable.

5. ICICI Prudential – iProtect Smart

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In 2018, Konkona took on the role of anchoring the multimedia marketing for ICICI Prudential’s iProtect Smart, a life and critical illness insurance plan. She appeared in TV, digital, cinema, and outdoor channels, delivering the dual message: “Protect both self and family” in a clear, trustworthy tone.

The campaign leveraged her composed, credible persona to explain the product’s unique selling points—life cover, illness payouts, and affordable premiums. Her grounded presence helped demystify insurance for Indian households, enhancing trust and understanding for a category often avoided or misunderstood.