Discover the brands endorsed by Konkona Sen Sharma, a celebrated actress recognized for her impactful roles and distinctive charm. This comprehensive list showcases her collaborations across various industries and the products she represents. Explore how her authenticity and talent connect with brands and engage her audience.
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Konkona Sen Sharma is known not just for her critically acclaimed performances in films but also for the thoughtful, grounded image she has built over the years. With her strong voice in cinema, literature, and social issues, she stands apart as a personality who brings both authenticity and depth to any campaign she associates with. This makes her a valuable ambassador for brands that aim to go beyond glamour and build real connections with mindful, socially conscious audiences.
Her endorsements often reflect her personal values, whether it's supporting homegrown products, eco-conscious living, or inclusive narratives. Konkona’s appeal lies in her credibility, intellect, and strong identity, making her a go-to choice for brands that want to stand for more than just selling a product. Below is a list of campaigns where Konkona Sen Sharma lent her voice, face, and personality to build meaningful brand stories.
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Our team simplifies the entire process from connecting you with talents like Konkona to managing negotiations and campaign planning. She’s the kind of celebrity who adds depth, trust, and relatability to any campaign. Whether it’s for ethical fashion, conscious living, or culture-led brands, working with someone like Konkona can help you create long-lasting impact and genuine brand loyalty. Let us help you build that connection today.
Brand Name |
Brand Category |
Description |
Type of Promotion |
Why Konkona Was Chosen |
Pond’s |
Skincare |
Men’s and women’s skincare solutions |
TV & Digital Ads |
Her authenticity and natural persona made her a relatable face for everyday skincare. |
Tata Tea (Jaago Re) |
Beverages |
Campaign promoting civic awareness and social change |
TV Campaigns & CSR Initiatives |
Konkona’s socially conscious identity aligned perfectly with the motto "Wake up, drink Tata Tea, be alert." |
Titan Raga |
Watches |
Elegant women-focused watch line |
TV Commercials |
Her grace and elegance reflected the femininity and sophistication of Titan Raga. |
Colgate |
Oral Care |
Leading toothpaste and oral hygiene brand |
TV & Print Ads |
Her clean, trustworthy image suited a family-focused oral care campaign. |
BoroPlus |
Skincare |
Herbal-based skincare and healing range |
TV & Digital Campaigns |
Her preference for natural remedies enhanced the brand’s herbal positioning. |
PETA India |
Animal Welfare |
Campaigns promoting cruelty-free and animal rights practices |
Advocacy & Public Awareness |
Her ethical stance resonated deeply with PETA’s mission of compassionate living. |
Nivea |
Personal Care |
Trusted skincare and beauty products |
TV & Digital Ads |
Her relatable, natural beauty bolstered Nivea’s trusted and inclusive image. |
Shoppers Stop |
Retail |
Leading Indian fashion and lifestyle retail chain |
In-store Promotions & TV Campaigns |
Her sophisticated yet grounded persona suited the store’s fashion-forward ethos. |
Parachute Advansed |
Hair Care |
Coconut-based hair care products |
TV & Digital Ads |
Her preference for natural hair care aligned with the brand’s values and appeal. |
Spice Mobile |
Electronics |
Affordable mobile phones and tech accessories |
TV Campaigns |
Her modern and tech-savvy image lent sophistication to Spice’s tech lineup. |
Maggi Veg Atta Noodles |
FMCG – Food |
Wholesome instant noodles made from atta and veggies |
TV & Digital Campaign (“Maggi Atta”) |
Her motherly relatability and personal nostalgia added depth to family-centred messaging. |
ICICI Prudential iProtect Smart |
Insurance |
Life and critical illness insurance plan |
TV, Digital, Outdoor Campaigns |
Her trustworthy image brought credibility and clarity to financial planning. |
Zouk |
Vegan Lifestyle |
PETA-approved bags and accessories for modern Indian women |
Brand Collab Campaign |
Her embodiment of thoughtful independence aligned with Zouk’s ethical and stylish values. |
Women’s Horlicks |
Health Beverage |
Nutrition-focused health drink for women |
TV Commercials |
Her emotional connection to the product and maternal empathy spoke to the target audience. |
Nykaa (Directed Launch) |
Beauty E-commerce |
Beauty and wellness app highlighting confident Indian women |
TV Campaign (Directed by Konkona) |
She directed and appeared in Nykaa’s launch ad, emphasizing empowerment and diversity. |
In a nostalgic throwback, Oppo revived the beloved film Wake Up Sid via their “Sid Wakes Up in Goa” campaign. Konkona Sen Sharma reprised her role as Ayesha, alongside Ranbir Kapoor, recreating heartfelt moments like the “bread and jam cake” scene, and tying it to the Oppo Reno11 Pro smartphone. The film’s emotional arc cleverly connects the product to meaningful life transitions and deeper emotional resonance.
The campaign used immersive visual storytelling and strategic nostalgia to re-engage viewers, and Konkona’s natural chemistry with Ranbir increased the ad’s emotional impact. Her authentic presence lent credibility to the narrative, reinforcing Oppo’s positioning as a brand that celebrates real human connections and moments of rediscovery.
Accessory brand Zouk launched a campaign with Konkona Sen Sharma in May 2023, celebrating modern, independent women. Featuring versatile products like laptop bags and backpacks, the campaign emphasized both style and functionality to match the evolving needs of career-oriented women.
Konkona’s statement, “Fashion is a powerful expression of self,” encapsulated the brand's ethos. Her authenticity and thoughtful outlook resonated with Zouk’s target women who prioritize ethical, stylish choices. As a vocal advocate for mindful living, Konkona was a seamless match for Zouk’s vision of empowering individuals through well-crafted accessories.
In mid-2012, Nerolac Paints enshrined Konkona Sen Sharma and the late Irrfan Khan as ambassadors in their campaign titled “Aapke Rang, Aapki Pehchaan.” In a short film, painting acts as a catalyst for rekindling a couple’s connection, symbolized through a flute found in their freshly painted home.
The ad’s emotional storytelling hinged on the chemistry between Konkona and Irrfan, celebrating how personal spaces and colors contribute to identity and relationships. Konkona’s grounded trade as an authentic “girl next door” allowed viewers to connect with the emotional depth and nostalgia the campaign conveyed.
Konkona Sen Sharma debuted in advertising with Women’s Horlicks, introducing the brand’s message: “Aaj is badi si list ne choti si baat ka ehsaas dilaya... apni hi list main apna naam nahi...” The campaign portrayed her morning routine and reflective moment, reminding women to prioritize their own health amidst life’s responsibilities.
Her emotional connection to Horlicks, rooted in nostalgia and empathy, added authenticity to the campaign. Konkona’s natural delivery and genuine warmth helped establish the brand as one that cares about women’s holistic well-being, making the narrative feel personal and relatable.
In 2018, Konkona took on the role of anchoring the multimedia marketing for ICICI Prudential’s iProtect Smart, a life and critical illness insurance plan. She appeared in TV, digital, cinema, and outdoor channels, delivering the dual message: “Protect both self and family” in a clear, trustworthy tone.
The campaign leveraged her composed, credible persona to explain the product’s unique selling points—life cover, illness payouts, and affordable premiums. Her grounded presence helped demystify insurance for Indian households, enhancing trust and understanding for a category often avoided or misunderstood.
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