From ethnic wear to pet care, Avinash Tiwary has become a go-to face for top Indian brands. Discover the campaigns and categories he's brought to life with his screen presence. His versatile appeal, emotional depth, and relatable charm make him a rising favorite across fashion, lifestyle, tech, and wellness endorsements.
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Avinash Tiwary is widely recognised for his understated charm and his remarkable versatility as an actor. He received critical acclaim for his intense portrayal in Laila Majnu and showcased his comedic flair in Madgaon Express, earning praise for his impeccable timing and range. Over time, he has become a familiar and respected presence, admired not only for his talent but also for the quiet sincerity he brings to every performance.
His growing appeal among Gen Z and his consistent presence in independent cinema have positioned him as one of the most promising talents in Indian film today. This article explores the brands Avinash Tiwary has collaborated with and why he is quickly becoming a favourite in the world of advertising.
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Avinash Tiwary’s grounded screen presence, indie film credibility, and growing appeal among Gen Z make him an ideal choice for brands looking to strike the perfect balance between substance and style.
Here’s a refined list of Avinash Tiwary’s brand endorsements, including his partnership with various brands in India:
Brand Name |
Brand Category |
Brand Description |
Type of Promotion |
Why Avinash Was Chosen |
Ethnic Wear |
Men’s wedding and festive wear brand |
TV & Digital Campaigns |
Avinash brings emotional depth and traditional elegance that align with cultural celebration. |
|
Google India |
Technology |
Digital tools and services brand |
Digital Campaign |
His articulate and intelligent image fits the brand’s innovative and relatable communication style. |
Flo Mattress |
Mattress |
Online mattress brand focused on sleep and comfort |
Digital Campaign |
His lifestyle appeal complements the brand’s message of everyday wellness and rest. |
Whiskas |
Pet Care |
Cat food brand offering feline nutrition |
TV & Digital Ad Campaign |
His gentle, approachable presence suits campaigns focused on pet bonding and care. |
Jockey India |
Innerwear and casualwear brand |
Digital Campaigns |
His confident and clean look matches the brand’s comfort-first philosophy. |
|
Bumble |
Dating App |
Social and dating app empowering women |
TV/Digital & Events |
His progressive and introspective persona aligns with Bumble’s modern dating narrative. |
Eyewear |
Eyewear brand offering stylish, affordable glasses |
Digital |
His stylish yet relatable image enhances the brand’s fashion-forward appeal. |
|
Fiona |
Cooking Oil |
Household cooking oil brand |
Digital & Influencer Posts |
His grounded image resonates with young families and modern kitchens. |
In 2025, Avinash Tiwary took center stage in Manyavar’s New Beginnings campaign, a poignant and visually rich series that celebrated the emotional depth behind life’s major milestones. Set against the backdrop of a wedding, the campaign followed Avinash as a groom-to-be navigating the anticipation, reflection, and quiet joy that comes with entering a new chapter.
His natural screen presence, expressive eyes, and calm demeanor made the story not just aspirational but deeply relatable. The campaign struck a chord with audiences who value both tradition and authenticity, reminding viewers that cultural rituals can still hold personal meaning when told with honesty. Garnering over 27 million views across platforms, New Beginnings became one of Manyavar’s most resonant campaigns. It also reaffirmed Avinash Tiwary’s place as a rising actor with the rare ability to bring sincerity, emotional intelligence, and timeless appeal to brand storytelling.
In 2025, Whiskas launched The Tiger Within Your Cat, a heartwarming digital campaign featuring Avinash Tiwary as a devoted cat parent. The campaign showcased tender, everyday moments between him and his feline companion, from peaceful morning routines to affectionate play and quiet feeding rituals. Set in a warm and familiar home environment, the visuals emphasized the idea that every cat carries the spirit of a tiger and deserves nutrition that honors its natural instincts.
Avinash’s calm presence and genuine warmth added a layer of sincerity that made the campaign feel personal and real. His soft expressions and natural interactions resonated with urban millennials and Gen Z audiences who value authenticity and emotional connection. His presence helped position Whiskas as more than just a cat food brand. It became part of a larger conversation about love, trust, and everyday companionship between humans and their pets.
In 2024, Flo Mattress launched a digital campaign titled Wake Up Right in collaboration with Avinash Tiwary, focusing on the importance of quality sleep in maintaining energy, focus, and emotional well-being. The campaign centered around an Instagram Reel in which Avinash shared an intimate look into his morning routine. It captured his shift from groggy and unfocused to refreshed and ready, thanks to a restful night on a Flo Mattress.
Avinash’s calm presence and relatable energy brought quiet confidence to the brand’s message. His performance reflected the lives of many young, urban consumers who juggle busy days and often neglect the foundational role of sleep in their wellness routines. By focusing on simplicity and authenticity, Flo Mattress positioned itself not just as a product, but as a partner in better living. Avinash’s involvement helped reinforce this identity, showing that rest does not need luxury to be meaningful, it only needs comfort, consistency, and a mattress that supports you without compromise.
In a collaboration with Google India for their AI model Gemini, Avinash Tiwary featured in a campaign titled Life Hacks with Google Gemini. The ad showcased how seamlessly Gemini can enhance daily routines, with Avinash calling on the AI for smart, real-time solutions to everyday challenges. The visuals followed him through a busy workday, highlighting how Gemini supported him with effortless efficiency and speed.
Avinash’s intelligent and approachable screen presence made him an ideal face for a tech-forward narrative. His grounded performance added a relatable human touch to a futuristic concept, positioning Google Gemini as a smart, intuitive tool for modern users balancing work, family, and life on the go.
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