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Railway Advertising in Mumbai

It is impossible to imagine Mumbai without its local trains. They define the city and more than a million people depend on them every single day. Railway advertising in Mumbai therefore offers a great opportunity, which marketers should explore.

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The railways are Mumbai’s lifeline. Millions of people rely on them everyday for their commute, often travelling long distances. One of the most common images people associate with Mumbai are the local trains, with hordes of people rushing to board them.

Suburban stations like CSMT, Churchgate, Dadar, Bandra and Andheri are iconic landmarks of Mumbai and essential to running the city, with several outstation trains also halting at these places.

Given how vital the railways are for the functioning of Mumbai, the advertising opportunities are immense. Read on to

understand more about railway advertising in Mumbai.

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Why should you choose railway advertising in Mumbai?

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How is railway advertising in Mumbai implemented?

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There are several designated advertising spots on the platforms of each station. A contact number is mentioned at the bottom of each space which one needs to call in order to put up their advertisements. Local trains similarly have such spaces and as the pass from station to station, one can put up a moving advertisement which will be seen by more than a million people.

How much does railway advertising in Mumbai cost?

The railways in Mumbai typically offer one month plans. The cost of an advertisement on a train is approximately one and a half lakh rupees for a month. The cost is roughly the same for an advertisement on the station itself.

 

 

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