Tring x THIP Ft. Arista Mehta

The collaboration between The Healthy Indian Project (THIP) and actress Arista Mehta highlights the brand’s mission of promoting health literacy in India. With Tring arranging this campaign, the partnership created an engaging promotional ad that connected health awareness with a family-friendly appeal.

The Healthy Indian Project (THIP) has been spreading awareness about health and wellness with trusted information that people can understand easily. To take this message to more audiences, THIP partnered with Tring for a new campaign. With Arista Mehta as the face, the campaign added warmth and relatability that connected well with viewers. Her friendly presence made the message clear, simple, and trustworthy, while keeping the focus on health awareness.

The collaboration with Tring made sure the campaign spoke directly to young audiences and families who want reliable health knowledge. By keeping the message simple and relatable, THIP positioned itself as a trusted platform for clear and useful health information. With Tring’s creative approach and Arista’s engaging presence, the campaign made health communication feel easy, friendly, and impactful.

Requirements

The Healthy Indian Project (THIP) is a trusted health information platform that works to make health knowledge easy to understand for people across India. Over the years, it has built a name for itself by sharing reliable and expert-reviewed content in a clear way.

When it came to creating a new campaign, THIP wanted to focus on spreading awareness about its services while keeping the tone simple, honest, and relatable. The brand wanted to reach both young audiences who are active online and parents who are decision-makers in their households. A campaign that could balance trust with relatability became very important for the next stage of their journey.

To achieve this, THIP needed the right face for the campaign. They were not just looking for a popular celebrity but someone who could reflect the values of care, positivity, and trust. They wanted someone approachable, with a family-friendly image, who could make people feel confident about the message being shared. The right choice would ensure that the campaign felt both warm and credible, helping THIP connect with a wide range of people across India.

Why Was Arista Mehta The Best Choice for THIP?

Arista Mehta is a young actress and influencer who has grown steadily in the entertainment world. She began her career as a child artist and quickly became popular with viewers. Her work in shows like Baalveer Returns, the web series The Night Manager, and the film Sharmajee Ki Beti helped her build a strong identity as a talented performer. People know her as someone who is natural on screen and easy to connect with.

What makes Arista stand out is her family-friendly image. She has a strong following on Instagram and YouTube, where she shares moments from her life and creates content that appeals to both children and parents. Because she is seen as relatable and genuine, people trust her and enjoy watching her. This balance of popularity and trust made her a strong choice for a campaign that wanted to connect with families.

THIP’s mission has always been about creating safe, reliable, and simple health spaces for people. Arista’s cheerful personality and positive screen presence made her the right fit to share this message. Her approachable style helped make health conversations feel less formal and more natural. By choosing her, THIP ensured that their campaign carried warmth and trust along with the important information they wanted to share.

Campaign

In August 2025, The Healthy Indian Project (THIP) released a promotional ad film with actress Arista Mehta. The campaign focused on THIP’s role as a trusted source of health information and also highlighted its wider services, such as digital health tools and its new step into health insurance. The aim was to show how THIP is not only about information but also about practical support for everyday health needs.

In the ad, Arista speaks directly about common issues faced by many teenagers, like bad breath, yellow teeth, and the discomfort of braces. She explains how these problems can affect confidence and self-image, especially during adolescence. Many people turn to quick fixes such as home remedies, advice from friends, or strange internet hacks, but she points out that these solutions rarely work. By sharing this, the ad instantly connects with young people who have faced the same struggles.

She then introduces THIP’s Oral Care for Adolescence course as the right answer. In her words, the course guided her on simple diet changes, building a proper oral care routine, and understanding when it is important to visit a doctor. She also highlights how affordable it is, saying that it costs less than a coffee date. This friendly and honest tone helped make the campaign relatable while also showing THIP as a brand that provides practical and trustworthy solutions.

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How Tring Studios Helped In Creating This Campaign

Tring Studios played an important role in bringing this campaign to life. THIP was clear about what it wanted: a face that families could trust and a campaign that felt both friendly and meaningful. Tring helped by identifying Arista Mehta as the right fit for the project. With her background in acting and her strong social media presence, she had the right mix of credibility and relatability.

Once the celebrity was chosen, Tring Studios supported THIP in shaping the campaign idea and preparing the promotional film. From planning the script to ensuring the message was delivered in a simple and natural way, Tring made sure the campaign stayed aligned with the brand’s mission. The ad was designed to be short, clear, and impactful, with Arista speaking directly to the audience about real problems faced by young people.

Beyond just connecting the brand and the actress, Tring also handled the production details that made the campaign smooth and professional. This included coordinating the shoot, managing the schedules, and ensuring the final video looked polished and ready for THIP’s platforms. By taking care of these details, Tring Studios allowed THIP to focus on its core message of health awareness while still creating an ad that reached a wide audience with ease.

Shoot Specifics

How Will Tring Benefit Your Business?

Tring helps your business grow by connecting you with the right celebrities and influencers. If you want to spread awareness, launch a product, or build trust with new customers, Tring makes it simple.

We provide celebrity endorsements, influencer marketing, and event appearances so your brand can reach the right people. With our wide network of stars, creators, and influencers, you get the perfect match for your campaign. This way, your business can create memorable campaigns that leave a lasting impact, just like THIP did with Arista Mehta.