Tring x Sheetalkart Ft. Bhagyashree Dassani

Discover the collaboration between Tring and Sheetalkart, featuring Bhagyashree Dassani and the captivating world of betelnuts. This partnership highlights the cultural significance and modern appeal of betelnuts in everyday life. Explore how Bhagyashree adds her unique charm to this traditional product, making it a stylish choice.

Sheetalkart partnered with actress Bhagyashree Dassani in a targeted endorsement designed to strengthen the brand’s credibility and showcase product quality to discerning shoppers. The collaboration was arranged through Tring, which matched the brand’s objectives with the right celebrity, managed negotiations and approvals, aligned the creative brief, and coordinated the campaign rollout across Sheetalkart’s social channels. This case study outlines the campaign goals, talent selection process, creative execution, and results to show how a well-managed celebrity partnership translated into clearer brand positioning and stronger consumer trust.

Requirements

Sheetalkart’s brief was to highlight the craftsmanship, finish and variety of its jewellery while driving consideration and purchase intent. The campaign needed to communicate “over a thousand designs,” pan-India free shipping, and suitability for occasions and gifting, all through visuals that showed fine detail and wearability. Deliverables included a 45-second video advertisement, high-resolution product stills for e-commerce, and an authentic voiceover; on-set essentials were approved product samples, jewellery-safe styling, and a scripted moment that felt natural rather than staged.

Why Bhagyashree Dassani Was The Best Choice for Sheetalkart?

Bhagyashree Dassani’s graceful, elegant public image and strong recall among urban shoppers made her an ideal fit for a jewellery brand seeking credibility and warmth; she read as both aspirational and attainable, so viewers could imagine wearing the pieces for real occasions. Her on-camera ease and natural responses suited the spontaneous moment in the film (noticing a crew member’s neckpiece), letting the product speak through genuine appreciation rather than staged endorsement. In short, her persona amplified the brand’s promise of beautiful, wearable jewellery for Indian women.

Campaign

Play

This campaign unfolded as a 45-second studio film: Bhagyashree was on a jewellery shoot when she noticed a crew member wearing a Sheetalkart neckpiece, moved closer, and admired it, triggering a sequence of elegant product shots as her voiceover said, “Choose from over a thousand designs, with free shipping available all over India, perfect for all occasions. Sheetalkart.” The narrative leaned on discovery and authentic approval rather than hard sell; the video ran on Sheetalkart’s social channels and was supported by shorter reels and carousel posts that focused either on the narrative moment or on individual product close-ups.

How Tring Helped In Creating This Campaign?

Tring handled the end-to-end collaboration: identifying and contacting the right celebrity, negotiating terms and approvals, and shaping the brief so the script felt like a spontaneous endorsement rather than a line read. Tring coordinated shoot schedules, cleared creative and legal points, supplied Sheetalkart’s samples to the set, arranged voiceover recording, and managed content delivery and uploads, ensuring the celebrity’s involvement was smooth, compliant, and aligned with the brand’s message.

Shoot Specifics

Why Tring is the Right Partner for Celebrity Collaborations

The Sheetalkart x Bhagyashree Dassani case showed how Tring turns a simple moment of genuine appreciation into a polished, conversion-ready campaign: we find and secure the right celebrity, shape a brief that preserves authenticity, manage logistics and approvals, and deliver broadcast-ready creative across platforms. If a brand wants a smooth celebrity collaboration that feels real on screen and drives shopper confidence, Tring provides the network and execution to make it happen.

Ready to see the same success for your brand? Contact us today and let’s create campaigns that truly connect.