Tring X Ogaan Laminates with Jimmy Shergill

Discover the dynamic partnership between Tring and Ogaan Laminates, starring the versatile Jimmy Shergill. This collaboration exemplifies the fusion of modern design and timeless elegance, with Jimmy's charm enhancing the appeal of Ogaan's laminate collections. Explore how this partnership redefines interior aesthetics.

Ogaan Laminates partnered with actor Jimmy Shergill in a targeted endorsement intended to showcase the brand’s craftsmanship, durability and modern design sensibility to discerning homeowners and interior professionals. The collaboration was arranged through Tring, which matched Ogaan’s product priorities with the right celebrity, managed negotiations and approvals, shaped the creative brief to highlight finish, scratch-resistance and low-maintenance benefits, and coordinated the campaign rollout across Ogaan Laminates’ social channels. This case study outlines the campaign objectives, the selection and onboarding of the celebrity, the creative execution, and the results, demonstrating how a well-managed celebrity partnership strengthened Ogaan’s market positioning.

Requirements

Ogaan Laminates’ brief was to demonstrate product durability, finish quality and low-maintenance benefits for homeowners and interior professionals while positioning the brand as a safe, stylish choice for modern interiors. The campaign needed clean visuals to show surface texture and edge detail, short-form social edits for feed and stories, and ready-to-use product plates for web and retail listings; on-set essentials were approved sample panels, staged room settings, and a script that communicated safety and longevity in plain, relatable language.

Why Jimmy Shergill Was The Best Choice for Ogaan Laminates?

Jimmy Shergill’s calm, trustworthy screen persona and strong recall among home-owning audiences made him an ideal fit to speak credibly about furniture safety and material quality. His mature, composed delivery suited messages about long-term value and craftsmanship, allowing the film to read as a homeowner’s recommendation rather than a scripted endorsement.

Campaign

Play

The film presented Jimmy Shergill in a home setting, speaking directly about the importance of safe, well-finished furniture and how Ogaan Laminates offered the right combination of durability, finish and easy maintenance; the narrative relied on conversational, homeowner-focused language and close-up imagery of laminate surfaces to make the product benefits tangible for viewers.

How Tring Helped In Creating This Campaign?

Tring handled the end-to-end collaboration: identifying and contacting the right celebrity, negotiating appearance terms, and aligning the brief so the message remained authentic to both the celebrity’s voice and the brand’s product claims. Tring coordinated approvals, ensured product samples reached set in time, scheduled the shoot around the celebrity’s availability, and oversaw post-production to deliver assets that matched Ogaan’s communication needs.

Shoot Specifics

Why Tring is the Right Partner for Celebrity Collaborations

This Ogaan Laminates collaboration showed how Tring matched brand needs with the right celebrity and then managed the creative, contractual and logistical details so the campaign felt genuine and production-ready; by simplifying outreach, negotiation and execution, Tring enabled the brand to communicate product benefits through a credible voice and publish ready-to-use creative without added friction.

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