Tring x Ludo Fantasy Ft. Arbaaz Khan - A Brand Case Study

Ludo Fantasy is a popular online gaming app that adds a modern touch to the classic board game. To strengthen its connection with players, the brand collaborated with actor Arbaaz Khan, whose reach & influence aligned perfectly with their audience. Tring facilitated this partnership, and this case study explores how the collaboration came to life.

Ludo Fantasy is an online gaming app that brings the traditional board game into the digital age. Designed for players who enjoy both competition and entertainment, the app aims to connect people through fun and engaging gameplay. With the growing popularity of mobile gaming, the brand wanted to strengthen its identity and build a stronger bond with its target audience.

To achieve this, Ludo Fantasy partnered with actor Arbaaz Khan. Known for his charm and mass appeal, Arbaaz carries a relatable and trustworthy image that resonates with a wide audience. His presence added both recognition and credibility to the campaign, helping the brand reach players who value fun, connection, and a sense of community.

Tring played a key role in bringing this collaboration to life. From identifying the right celebrity to ensuring smooth execution of the campaign, Tring helped align the brand’s vision with Arbaaz Khan’s appeal. The result was a seamless promotion that captured attention and delivered impact.

Requirements

Ludo Fantasy aimed to engage a broad audience of casual gamers, particularly young adults and working professionals who use mobile games as a means of relaxation and social connection. The brand also wanted to appeal to families and friends who enjoy the social aspect of playing together, even when physically apart.

The brand’s message was simple yet powerful–Ludo Fantasy is not just a game, it’s a fun way to bond, compete, and relive the nostalgia of a classic board game. Through this campaign, the brand wanted to boost awareness, expand its user base, and highlight the app’s entertainment value. For this, they needed a celebrity who could represent warmth, relatability, and carry mass appeal across different age groups.

Ludo Fantasy wanted their brand’s message to be stronger, positioning them as an enjoyable and reliable gaming app for anyone looking to combine fun with meaningful connections.

Why Arbaaz Khan Was The Ideal Choice For Ludo Fantasy? 

Arbaaz Khan was the perfect face for Ludo Fantasy because of his strong connection with audiences across age groups. He is a familiar Bollywood personality who comes across as approachable, trustworthy, and relatable. These qualities aligned well with the brand’s goal of positioning itself as a fun and dependable gaming platform.

Ludo Fantasy wanted someone who could strike a balance between mass appeal and credibility. Arbaaz Khan fit that role naturally. His long-standing presence in the industry makes him a recognizable figure, while his easygoing charm resonates with families, young adults, and casual gamers alike.

By featuring Arbaaz, the campaign instantly felt more authentic and engaging. His personality brought warmth and relatability to the message, making people more likely to connect with the brand. This made him not just a good choice but the ideal choice to represent Ludo Fantasy and help the brand reach its target audience.    

The Campaign

Play

Ludo Fantasy’s latest campaign brings the thrill of classic board gaming into the digital era–now with a rewarding twist. In the ad, Arbaaz Khan swiftly transitions from his everyday routine into an exciting game of Ludo Fantasy. His playful banter and vibrant energy mirror the app’s promise: fun, social connection, and real rewards. The ad also highlights a unique feature of players can earn real cash and receive health insurance coverage worth ₹3 lakhs, blending entertainment with value. 

The campaign encourages viewers to download the app, roll the dice, and dive into real-time gaming that pays off–both in excitement and security. It positions Ludo Fantasy as more than just a game; it's a smart and rewarding experience.

Tring orchestrated this collaboration, making the process seamless from casting to execution. By aligning Arbaaz Khan’s charm with the brand’s vision, Tring helped Ludo Fantasy deliver a campaign that feels natural, impactful, and perfectly on-brand.

How Tring Helped In Creating This Campaign?

The Ludo Fantasy campaign with Arbaaz Khan was designed to highlight the fun, social, and rewarding side of the gaming app. The ad shows Arbaaz casually enjoying a game with friends, creating a lighthearted atmosphere that instantly connects with viewers. His charm and relatability make the app feel approachable, while his presence adds credibility to the brand.

The visuals and tone of the campaign focus on the joy of playing, the thrill of competition, and the excitement of winning–all emotions that resonate with the target audience. Smooth editing and natural storytelling made the ad engaging and easy to follow, ensuring the message felt genuine rather than forced.

Tring’s role was to bring this vision together by connecting the brand with Arbaaz Khan and ensuring the execution was seamless. The result was more than just a promotional ad; it was a story that entertained while building trust in the brand.

Shoot Specifics

How Tring Will Benefit Your Business?

Our services include providing celebrity endorsements, brand ambassadors, shooting video advertisements with celebrities, arranging celebrities for event appearances and product launches, and more. We have a wide range of celebrities you can work with.

That's not all! Our in-house production team ensures that every aspect of your project, from filming to editing, is handled with the utmost professionalism and creativity. Providing all sorts of requirements like professional studio shoots, home shot recorded video, green screen shoots and more.

Fill out the form and let us know your vision. Together, we’ll create an unforgettable campaign that drives real results.