Tring X Liv Mustang with Rajiv Kumar

Explore the collaboration between Tring and Liv Mustang featuring Rajiv Kumar. The campaign brought a trusted and recognisable voice to Liv Mustang’s wellness story, making the brand message easier for audiences to connect with on digital platforms.

Liv Mustang partnered with Rajiv Kumar for a short branded film released through Tring, with the campaign being publicly presented as a brand collaboration on YouTube. That setup gives the campaign a clean, digital-first shape built for quick recall and easy viewing.

The brand itself positions Liv Muztang as an Ayurvedic range for men built around stamina, energy, performance, and overall vitality. That kind of positioning works well in a short celebrity-led film because the audience can register the wellness message quickly, without needing a long explanation.

Requirements

The brief needed a film that could introduce Liv Mustang clearly and keep the message easy to follow in a short runtime. Since the campaign was publicly listed as a Tring-produced collaboration, the creative had to work fast while still feeling polished and ready for digital use.

The deliverables also had to feel social-friendly and compact, which means the celebrity choice played a major role in how the brand would be remembered. In a format like this, the face on screen needs to help the audience trust the message almost immediately.

Why Rajiv Kumar Was The Best Choice for Liv Mustang?

Rajiv Kumar was a strong fit because his public Instagram profile gives him a recognizable digital presence, with 18.6K followers at the time of the listing. For a short brand film, that kind of familiarity helps the campaign feel more personal and easier to register.

The pairing also works because Liv Muztang’s messaging is built around stamina, energy, performance, and vitality, and a calm, believable face helps that story land in a more grounded way. In a wellness category, that sense of credibility matters just as much as visibility.

Campaign

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The creative approach stayed simple and brand-led. The public YouTube listing clearly frames the film as a Liv Mustang collaboration with Rajiv Kumar, which means the celebrity-brand connection is the core of the campaign rather than just a supporting detail.

That kind of short-format execution works best when the brand can rely on a straightforward association and a clean presentation. Liv Muztang already has a defined wellness position, so the campaign could focus on making the brand feel familiar, trustworthy, and easy to recall.

How Tring Helped In Creating This Campaign?

Tring managed the collaboration end-to-end, and the public video listing identifies Tring as the celebrity agency and Tring Studios as the production house behind the film. That means the brand, the celebrity, and the final output were handled within one coordinated workflow.

For a short-form campaign like this, that kind of support matters because the message has to stay consistent from planning to delivery. It helps the final film feel clean, cohesive, and ready for digital distribution without losing its impact.

Shoot Specifics

Why Tring is the Right Partner for Celebrity Collaborations

This campaign shows how the right celebrity pairing can make a brand feel more memorable and easier to trust. By bringing Liv Mustang together with Rajiv Kumar in a short digital film, Tring helped the brand create a clear and recognizable presence in a compact format.

Tring’s value lies in making the collaboration feel like a complete campaign rather than just a celebrity appearance. The public listing reflects Tring’s role across agency and production, which is what helps the final film feel cohesive and ready for distribution.

If a brand wants a celebrity-led campaign that feels polished, direct, and built for digital attention, Tring provides the network and execution support to make that happen.