Tring x Kayam Churna Ft. Kiku Sharda - A Brand Case Study

The collaboration between Tring and Kayam Churna marks a dynamic partnership in the promotion of natural digestive health solutions. The campaign highlights comfort, lifestyle integration and the vitality of gut health. The collaboration between Tring and Kayam Churna brings together innovative engagement and trusted Ayurvedic digestive solutions.

Kayam Churan, a trusted name in digestive care, wanted to connect with people in a way that felt lighthearted yet genuine. The aim was to refresh its image, stay relevant, and appeal to everyday families who look for reliable solutions but enjoy humor in communication.

Comedian and actor Kiku Sharda was an ideal choice for this promotion. With his comic timing, family-friendly image, and ability to make simple topics engaging, he brought the right balance of trust and fun. 

Tring played a critical part in shaping this collaboration, as the brand was able to execute its vision effectively while reaching the right audience.

Requirements

The target audience for Kayam Churna includes people who often deal with digestive issues like bloating, acidity, and indigestion. The idea was to connect with those whose daily lives and moods are affected by such discomforts. This group ranges from young adults and busy professionals to the elderly–individuals who want natural and effective solutions for better digestive health. 

The message was simple: Kayam Churna is not just a remedy for discomfort but a lifestyle solution that restores balance, uplifts mood, and brings back vitality. As a veteran in this space, Kayam Churna needed a representative who could embody these values. The brand wanted someone vibrant, trustworthy, and instantly recognizable. 

The goal was to choose a brand ambassador who could capture attention with ease, engage viewers naturally, and create a genuine impact through presence alone. This ensured the campaign felt relatable, authentic, and aligned with the audience’s needs.

Why Kiku Sharda Was The Ideal Choice For Kayam Churna?

Kiku Sharda was the perfect choice for Kayam Churna due to his relatable, approachable persona and widespread popularity. Known for his humor and ability to connect with audiences, Kiku brings a lighthearted yet authentic touch to the campaign, making digestive health issues like bloating and indigestion feel familiar and approachable. 

His genuine appeal makes him a trustworthy figure, while his widespread recognition ensures that Kayam Churna reaches a broad audience. Kiku’s ability to blend humor with sincerity allows him to effectively convey the brand’s message: that improving gut health leads to a happier, more energetic life. With Kiku, Kayam Churna feels not just like a product, but a natural, everyday solution for better well-being.     

The Campaign

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Kayam Churna’s campaign with actor and comedian Kiku Sharda takes a refreshing approach to promoting digestive health. Instead of presenting the problem in a dull or medical tone, the ad uses humor and everyday situations to connect with viewers.  

In the ad, Kiku Sharda is expressing how a relatable problem like digestive issues can be fixed by using Kayam Churn. Through his natural comic timing, he turns into something light-hearted yet meaningful. His personality makes the message approachable, and his presence ensures it resonates with a wide audience.  

The campaign’s goal is clear–to show that Kayam Churna is not just a product but a trusted companion for those facing common digestive troubles. By using humor, the brand makes a sensitive issue easier to talk about and positions Kayam Churna as an effective, reliable solution. The ad also encourages viewers to reflect on their own experiences, making the product feel more relevant in daily life. 

Kayam Churna understands its audience better and reinforces the idea that digestive wellness can be addressed with both care and a touch of humor.

How Tring Studios Helped In Creating This Campaign?

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Tring played a key role in bringing the Kayam Churan campaign to life, ensuring every detail was executed with precision and creativity. The campaign’s narrative beautifully illustrates the transformation from morning frustration to vibrant energy. The soft, subdued lighting mirrors the discomfort and exhaustion that many face when digestive health is off balance.

As Kiku turns to Kayam Churna, the scene begins to shift–the lighting brightens, symbolizing the natural relief brought by the ayurvedic ingredients working to clear his stomach and restore balance. With improved digestion, his mood lifts, and the atmosphere becomes lighter, filled with newfound vitality. This transformation mirrors the impact of Kayam Churan: turning sluggish, uncomfortable mornings into energized, joyful starts. 

The campaign beautifully illustrates how Kayam Churan not only nurtures the body but also uplifts the spirit. Our strategic direction along with Kiku's comic yet reliable and approachable aura makes the campaign more reliable and effectively engaging

The editing incorporated slow-motion clips, high-energy transitions, and dramatic lighting to create a sense of transition in moods and dramatic effect. The visuals were enhanced and fluctuated between dull and gloomy backgrounds and bold and vibrant colors to highlight uplifted moods and change in perspective.

Shoot Specifics

How Tring Will Benefit Your Business?

Our services include providing celebrity endorsements, brand ambassadors, shooting video advertisements with celebrities, arranging celebrities for event appearances and product launches, and more. We have a wide range of celebrities you can work with.

That's not all! Our in-house production team ensures that every aspect of your project, from filming to editing, is handled with the utmost professionalism and creativity. Providing all sorts of requirements like professional studio shoots, home shot recorded video, green screen shoots and more.

Fill out the form and let us know your vision. Together, we’ll create an unforgettable campaign that drives real results.