Tring x Kayam Churna Ft. Kiku Sharda

The collaboration between Tring and Kayam Churna marks a dynamic partnership in the promotion of natural digestive health solutions. The campaign highlights comfort, lifestyle integration and the vitality of gut health. The collaboration between Tring and Kayam Churna brings together innovative engagement and trusted Ayurvedic digestive solutions.

With Kiku Sharda as the face of the campaign, this partnership aims to educate and engage consumers about the importance of digestive health in a fun, relatable way. By combining Tring's interactive strategies with Kayam Churna’s natural ingredients, the campaign connects with a wide audience, highlighting how easy and effective it is to incorporate holistic wellness into everyday life. Together, they offer a natural solution for digestive comfort while promoting a healthier, more balanced lifestyle 

Requirements

The target audience is primarily individuals who experience common digestive issues such as bloating, acidity, and indigestion. The ideology was to resonate with people who struggle with daily discomforts that negatively impact their mood and lifestyle. This includes young adults, busy professionals, and the elderly, all of whom seek natural, effective solutions to improve their digestive health. The message to be conveyed was clear: Kayam Churna is more than just a solution for digestive discomfort—it’s a lifestyle remedy that can enhance happiness, restore balance, and bring vitality back into daily life. Being a veteran in this niche Kayam Churna needed a face who as persona is vibrant, reliable and a known face amongst the masses. The major goal here was to have a brand ambassador who could engage the viewers with his mere screen presence and could be visually captivating yet genuine.

Why Kiku Sharda Was The Best Choice For Kayam Churna?

Kiku Sharda is the perfect choice for Kayam Churna due to his relatable, approachable persona and widespread popularity. Known for his humor and ability to connect with audiences, Kiku brings a lighthearted yet authentic touch to the campaign, making digestive health issues like bloating and indigestion feel familiar and approachable.

His genuine appeal makes him a trustworthy figure, while his widespread recognition ensures that Kayam Churna reaches a broad audience. Kiku’s ability to blend humor with sincerity allows him to effectively convey the brand’s message: that improving gut health leads to a happier, more energetic life. With Kiku, Kayam Churna feels not just like a product, but a natural, everyday solution for better well-being.

Campaign

This campaign aims to make Kayam Churna more than just a product, it becomes a trusted companion for better digestive health. With Kiku Sharda’s humor and relatability, the ad transforms a frustrating issue into an approachable, effective solution. The survey will provide valuable feedback on how the campaign resonates emotionally and motivates viewers to embrace Kayam Churna as their go-to solution for digestive wellness with their tagline '' Pressure Ka Pressure Mat Lo".

How Tring Studios Helped In Creating This Campaign?

Tring Studios played a pivotal role in bringing the Kayam Churan campaign to life, ensuring every detail was executed with precision and creativity. The campaign’s narrative, which beautifully illustrates the transformation from morning frustration to vibrant energy. The soft, subdued lighting mirrors the discomfort and exhaustion that many face when digestive health is off balance.

 As Kiku turns to Kayam Churna, the scene begins to shift—the lighting brightens, symbolizing the natural relief brought by the ayurvedic ingredients working to clear his stomach and restore balance. With improved digestion, his mood lifts, and the atmosphere becomes lighter, filled with newfound vitality. This transformation mirrors the impact of Kayam Churan: turning sluggish, uncomfortable mornings into energized, joyful starts.

The campaign beautifully illustrates how Kayam Churan not only nurtures the body but also uplifts the spirit. Tring studios strategic direction along with Kiku's comic yet reliable and approachable aura makes the campaign more reliable and effectively engaging

The editing incorporated slow-motion clips, high-energy transitions, and dramatic lighting to create a sense of transition in moods and dramatic effect. The visuals were enhanced and fluctuated between dull and gloomy backgrounds and bold and vibrant colors to highlight uplifted moods and change in perspective.

Shoot Specifics

How Tring Will Benefit Your Business?

Our services include providing celebrity ambassadors, shooting video advertisements with celebrities, arranging celebrities for events and launches, and more. We have a wide range of celebrities you can work with.

That's not all! Our in-house production team ensures that every aspect of your project, from filming to editing, is handled with the utmost professionalism and creativity. Providing all sorts of requirements like professional studio shoots, home shot recorded video, green screen shoots and more.

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