IndusInd Bank's Festive Campaign With Soha Ali Khan

Grow Your Business With Celebrity Promotions

IndusInd Bank is one of the most popular in India. As of December 31 2023, the bank services 38 million customers all over India and boasts 2,728 branches and 2,939 ATMs in the country. It was founded by legendary business tycoon, S.P. Hinduja in 1994. 

Without a doubt, it is one of the most successful players in the banking sector and has witnessed a 15% year-on-year jump in their profits.

The festive season in India in the latter half of the year is a busy time for marketers. This period sees major festivals such as Navratri, Dussehra, Dhanteras and Diwali. The advertising space is incredibly cluttered with thousands of brands putting out festive advertisements. How then does a financial entity stand out, with so many competing players aggressively marketing as well?

• Shoot Duration: 2 Hours
• Celebrity Onboarding Time: 7 Days
• Production House: Tring Studios
• Celebrity: Soha Ali Khan
• Product: Banking
• Brand: IndusInd Bank

 

 

 

 

 

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A post shared by Tring for Business (@tringforbusiness)

Tring, India’s largest celebrity management agency works with over 12,000 celebrities. We offer businesses celebrity video ads, product shoots, event appearances and more. IndusInd bank approached us for a unique celebrity video ad.

Tring helped IndusInd Bank execute one that was fun, new age and relatable. We brought in Soha Ali Khan, a well-known face in Bollywood cinema for its festive campaign. 

The production for this video advertisement was managed completely by Tring. In the advertisement, Soha Ali Khan talks about how she wants to add new colour to her home in the festive season. She mentions upgrading her fridge, buying clothes, treating her husband and gifting her son. She continues by saying that she is constantly looking for more reasons to buy using her IndusInd Bank debit and credit cards this festive season. It concludes with her telling everyone to bank on happiness this festive season with IndusInd Bank.

The credit and debit card bank ad with Soha Ali Khan, delivered by Tring was well-produced and engaging and was well-received by IndusInd Bank.

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Grow Your Business With Celebrity Promotions