Tring X Auric With Sophie Choudry

Grow Your Business With Celebrity Promotions

Auric is a leading ayurvedic health and wellness brand. Their product catalogue includes supplements, beverages, snacks and more. The brand was founded by Deepak Agarwal in 2018. In 2021 it raised $2 million in a Pre-Series A round from investors such as Venture Catalysts, Cactus Venture Partners and 9Unicorns.

Auric is a brand targeted towards millenials, a cohort who are increasingly showing interest in Ayurveda. People in this age group do a lot of their shopping digitally and have also been heavily exposed to celebrity culture, especially in India.

It therefore made sense for them to use a celebrity advertisement as part of their marketing efforts.

Tring, India’s largest celebrity management agency assisted with this. Given the brand positioning of Auric, we provided them with the ideal celebrity, in the form of Sophie Choudry. For millenials, she is an incredibly popular and relatable celebrity, having been a prominent VJ for MTV India.

• Shoot Duration: 2 Hours
• Celebrity Onboarding Time: 7 Days
• Production House: Tring Studios
• Celebrity: Sophie Choudry
• Product: Health and Fitness
• Brand: Auric

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The video advertisement featured Sophie Choudry highlighting the various features and benefits of Auric’s products such as their beverages being free of added sugars and preservatives. She also announced that every purchase of a hot beverage from Auric would come with a free eco-friendly coconut kulhad and spoon set, designed by Indian artisans.

Due to this advertisement, Auric witnessed many more orders.

Grow Your Business With Celebrity Promotions