Tring x Arena Animation Ft. Kiku Sharda

The campaign with Arena Animation and Tring highlights how creativity and celebrity presence can bring a brand’s story to life. With Kiku Sharda adding humor and relatability, Tring crafted a film that connects with young learners and parents, showing Arena Animation as a trusted name for career-focused training.

Arena Animation has been shaping careers in animation, VFX, gaming, and design for nearly 30 years, and to take this message to a wider audience, it partnered with Tring for a new campaign. With popular comedian and TV star Kiku Sharda as the face, the campaign brought a mix of humour and trust that connected perfectly with students and parents alike. His lively personality made the message entertaining while still highlighting Arena Animation’s role as a career-focused institution.

The collaboration with Tring ensured that the campaign was designed to speak directly to young learners who dream of turning creativity into a profession, while also reassuring parents with the institution’s credibility and strong placements. By showcasing its advanced curriculum, hands-on learning, and industry relevance, Arena Animation positioned itself as a place where talent meets opportunity. With Tring’s creative execution and Kiku’s engaging presence, the campaign delivered the promise of “Get Skilled, Get Job Ready” in a way that felt authentic and impactful.

Requirements

Arena Animation’s target audience is primarily creative-minded young adults who want to turn their artistic passion into a career. This includes high school and college graduates, as well as early-career professionals looking to specialise in fields like 2D/3D animation, VFX, game development, graphic/web design or digital marketing.

These learners are typically tech-savvy and attracted by the prospect of working on cutting-edge visual projects. Arena’s career-orientated curriculum appeals to such students by teaching them real-world tools (e.g. Adobe Photoshop, Autodesk Maya, and After Effects) and skills they will use in the industry.

To address diverse needs, Arena Animation offers both focused short-term certifications and full-fledged degree or diploma programmes, ensuring flexibility for both fresh students and working professionals. In short, the campaign needed to resonate with aspiring animators and designers, people who want practical, industry-relevant training that makes them “job ready” in a creative career.

Why Was Kiku Sharda the Best Choice for Arena Animation?

Kiku Sharda is a popular Indian television actor and comedian, best known for his iconic roles on hit comedy shows like Sony SAB’s F.I.R. and Comedy Nights with Kapil. Because he is already a well-known face in Indian entertainment, his involvement instantly grabs attention and lends credibility to the campaign. Kiku’s on-screen persona is energetic and humorous, which aligns perfectly with Arena Animation’s youthful, creative brand image; his “comic flair” naturally injects energy and fun into the message. His brand of humour makes complex or technical subjects (like animation and VFX training) seem more accessible and exciting to the audience.

In addition, Kiku himself often speaks about creativity and confidence, so having him as an advocate subtly reinforces the idea that artistic skills and career training can be enjoyable and rewarding.

Kiku’s versatility as a performer is another asset. He has portrayed a range of funny, imaginative characters. This suggests that he embraces creativity and storytelling, qualities that mirror Arena’s own emphasis on creative expression. Using Kiku helps the campaign weave a narrative: his enthusiasm for games and animation in the ad underlines how exciting these fields are. In short, his combination of mass appeal, comedic talent and creative image makes him a very effective choice to embody Arena Animation’s message and motivate the target audience to learn these skills.

Campaign

The Arena Animation campaign featuring Kiku Sharda revolves around him experiencing cutting-edge animation and gaming firsthand. In the ad, Kiku watches a lifelike animated scene on a screen and then plays a highly realistic video game. He is visibly amazed, remarking that the graphics look so real it feels like “he’s in the game.”

This reaction sets up the core message: such advanced visual effects don’t happen by magic but through the training students receive at Arena Animation. Kiku then says, “Hume Toh Yeh Sab Legendary Lagta Hai, Par Kya Apko Pata Hai Ke Asli Legends Koun Hai Joh Yeh Sab Batane Hai. Arena Animation” Followed by highlighting Arena Animation’s strengths: its nearly 30-year legacy (a “legend” in the field) and its state-of-the-art training.

Throughout the campaign, key aspects of the institution’s programme are mentioned. Kiku, with on-screen text, underscores that Arena Animation offers specialised training in “Animation and Gaming”, as well as “VFX and Digital Content Creation”, reflecting the range of courses taught. It also emphasises that the curriculum is “industry-approved” and incorporates new technologies, for instance, AI-powered learning and AVGC (Animation, VFX, Gaming, Comics) training, to keep pace with modern media production. These claims tie back to Arena’s reputation: as an institute that provides “hands-on training in 3D & 2D animation, web design, visual effects, graphic design, gaming and multimedia”, it enables students to produce the high-quality work Kiku is amazed by.

Finally, Kiku delivers the campaign’s tagline with enthusiasm: “Get Skilled, Get Job Ready.” This encapsulates the promise of Arena Animation. By featuring Kiku’s genuine appreciation for the graphics and his endorsement, the campaign implicitly credits Arena’s training methods. In sum, the video narrative uses Kiku’s excitement to showcase Arena’s programmes, and it closes with a call to action that connects skill-building to career readiness.

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How Tring Studios Helped In Creating This Campaign

Tring Studios served as the creative production partner for Arena Animation’s Kiku Sharda campaign, applying the same end-to-end expertise they demonstrated in other celebrity-driven projects. Tring’s role began with conceptualising the ad’s story, collaborating with Kiku to craft a compelling narrative that fits his persona and highlights Arena’s key messages. Once the concept was approved, Tring handled scripting and scheduling the shoot.

Tring’s expert production team ensured every frame carried the right energy and emphasis. Dynamic visuals, seamless transitions between gaming shots and Kiku’s reactions, and carefully synchronised sound design elevated the narrative. The balance of upbeat music with lively camera work gave the campaign a sense of enthusiasm and inspiration, highlighting the transformative opportunities Arena Animation provides.

The collaboration with Kiku Sharda amplified this effect. His natural charisma and humour added depth to the storytelling, making the institution’s serious career-focused message approachable and memorable. Just as Kiku marvelled at the lifelike graphics, viewers were encouraged to see Arena Animation as the place where such skills are mastered.

Editing played a crucial role in shaping the final film. The use of vibrant visuals contrasted with Kiku’s comedic timing to create both dramatic impact and light-hearted charm, a combination that resonates strongly with young audiences as well as parents.

By weaving together authentic celebrity presence with technical precision, Tring ensured that Arena Animation’s promise of "Get Skilled, Get Job Ready" was not just told but felt. The campaign stands as an example of how Tring’s creative execution can turn an institution’s core message into an engaging story that speaks directly to its audience.

Shoot Specifics

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